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Salt Hormone Yaken

Salt Hormone Yaken

シオホルモン ヤケン
Vendor
株式会社リンク
Premium offal delivered directly from Nagasaki, boasting the freshness. Seasoned with our original salty flavor and packed together. We deliver the restaurant's delightful flavors directly to your home or outdoors.
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Invoice registration number

T1120001174029

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About the brand

Premium offal delivered directly from Nagasaki, boasting the freshness. Seasoned with our original salty flavor and packed together. We deliver the restaurant's delightful flavors directly to your home or outdoors.
1
Delivered directly from Omura City, Nagasaki Prefecture, with overwhelming freshness. High-quality pork offal sourced directly from producers.
2
Popular among foodies and families in their 30s and 40s. With its sophisticated packaging and premium taste, it is perfect for select shops and sales floors.
3
Comes with original saltiness, no need for seasoning. Just open the bag and bake to recreate the taste of specialty shops, making it versatile for everything from everyday dining to outdoor activities.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"Shio Horumon Yaken" is a hidden gem quietly nestled in a quiet residential area of Meguro Ward, Tokyo, known to those in the know.
The reason I started the shop was moved by the fresh taste of offal I encountered in Omura City, Nagasaki Prefecture, and I wanted to share its appeal with many people in Tokyo.
　
We want to create a space that balances the natural deliciousness of ingredients with a warmth that evokes a sense of nostalgia, amid the hustle and bustle of the city. That wish is the starting point.
　
Our goal is not just to be delicious, but a place where people connect through food.
　
We connect directly with producers in Nagasaki, sourcing hormones that are committed to freshness and quality, and creating new value in the Meguro region.
　
While preserving traditional flavors, it has grown into a shop loved by a wide range of generations by adding arrangements that fit modern lifestyles.

What are we doing?

"Shio Horumon Yaken" mainly uses fresh offal directly delivered from Omura City, Nagasaki Prefecture, using only carefully selected ingredients.
We build trusting relationships with producers and allow no compromise from sourcing to provision.
　
In menu development, while traditional cooking methods are the base, modern arrangements are added to pursue new flavors that suit the sensibilities of the city.
　
For example, the salt hormone is made without unnecessary seasoning, relying solely on the flavor of salt and ingredients. Because it's simple, the freshness and quality of the ingredients stand out.
　
Just grill it nicely and eat it without any dipping sauce—it's absolutely delicious.
Recommended for camping and barbecues.

Commitment to the product

All of Yaken's products are simple yet highlight the quality of the ingredients "fresh offal directly shipped from Omura City, Nagasaki Prefecture" and their unique craftsmanship.
　
[Salted Offal]
　
Simple salty flavor. No unnecessary seasoning is added, maximizing the natural flavor of the ingredients.
The toasted aroma and juicy texture that spreads in your mouth offer a special taste you won't find anywhere else.
Many regular customers say, "Once you try it, you won't forget it," and repeat customers keep coming back.
　
[Downward]
　
Part of the diaphragm of the exceptionally fresh pork is seasoned with our original salty flavor.
After boldly grilling both sides over high heat, enjoy them as is, without any coating.
It boasts a top 3 popularity among the shops.
　
[Yuzu Horumon]
　
"Yuzu Offal" is carefully prepared and infused with the rich flavor of yuzu pepper.
It pairs perfectly with alcohol.
I also recommend comparing it with the salted offal.

Who are supporting us?

Shio Horumon Yaken is favored by those seeking a sophisticated culinary experience in the city.
　
The target audience is adults in their 30s and 40s who are particular about food, as well as families who often use the products with their families.
Additionally, through social media and word of mouth, it is spreading to younger generations who are sensitive to food trends.
　
The actual customer base includes not only local residents around Meguro Ward but also many repeat visitors who travel from afar.
As a wholesaler, we also carry our products at select restaurants and select shops, partnering with stores that share the passion behind Shio Horumon Yaken.
　
Buyers have shared comments such as, "The quality of the ingredients comes through directly," "Simple yet deeply flavorful," and "Makes you want to share with family and friends."
　
Shio Horumon Yaken will continue to value dialogue with customers and strive to become a brand loved by even more people.
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