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KODAI YASUNO

KODAI YASUNO

コーダイヤスノ
Vendor
株式会社TRASENS
Dyeing: Each item is carefully hand-dyed by contemporary artists, so all items are one-of-a-kind. A one-of-a-kind apparel brand that combines traditional Japan dyeing technology with advanced design

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About the brand

Dyeing: Each item is carefully hand-dyed by contemporary artists, so all items are one-of-a-kind. A one-of-a-kind apparel brand that combines traditional Japan dyeing technology with advanced design
1
A unique design and color scheme that differentiates itself from the competition
2
All items are one-of-a-kind. A one-of-a-kind design that can only be done because it is hand-dyed
3
Dyeing re-service and bespoke orders are also available, as well as original item production.

More about the Brand Owner

安野広大

KODAI YASUNO

After graduating from the Department of Marketing, Faculty of Business Administration, Aoyama Gakuin University, he joined a web marketing company as a new graduate. After gaining practical experience as a web director, he became independent in 2019. Launched the brand KODAI YASUNO, which manufactures and sells silver accessories and dyed apparel items. In 2023, we will start a new collection brand, SIYFUL. She is currently working as a contemporary dyeing artist and fashion designer.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Fashion is the first tool of self-expression that mankind possesses, and it is something that uplifts us by nature.
However, the apparel industry is now called the second dirtiest industry in the world. Mass disposal of clothes and poor working conditions in developing countries.
　
KODAI YASUNO was born to solve these problems and return fashion to its roots from "something that negatively influences people" to "a tool that makes people happy". Breathe new life into clothes that you are thinking of throwing away because you are tired of dirty clothes, designs and colors, and sleeping in the closet, and from "throwing away" to "changing the design and continuing to wear it"
　
　

What are we doing?

Past, present, and future. No two people are exactly the same at any given time. Each of us is unique.
　
Based on the idea, we are particular about "one-of-a-kind", and since dyeing contemporary artists carefully hand-dye each item, all items are one-of-a-kind and one-of-a-kind.
　

Commitment to the product

We produce products based on the concept of traditional dyeing techniques × advanced designs.
　
Since it is produced by mixing traditional techniques with unique techniques that he has learned on his own, it is characterized by unique patterns and dyed textures.
In addition, since it is produced by a dyeing contemporary artist, the unique yet exquisite balance of color scheme and arrangement is also a characteristic of our brand.
　
　

Who are supporting us?

It is supported by a wide range of people, mainly men in their late 30s and early 40s, but also men and women in their 20s to 60s.
　
"I was attracted to one-of-a-kind things."
"The unique tie-dye pattern and color that you can't find anywhere else are unique and good."
"Unique but not too flashy, calm color scheme is good."
"The colors are cute"
We have received voices and support from our customers.
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