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yururaka

yururaka

ユルラカ
Vendor
BookMark合同会社
If you can take care of your hair while you sleep, your hair quality will change. A special time when the use of night time leads to beautiful hair A new hair habit for 8 hours a day with a beautiful hair pillowcase.

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T1020003011900

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About the brand

If you can take care of your hair while you sleep, your hair quality will change. A special time when the use of night time leads to beautiful hair A new hair habit for 8 hours a day with a beautiful hair pillowcase.
1
[8 hours a day hair beauty habit] The average sleep time is 7 hours and 22 minutes, and by using yururaka to use about 8 hours of hair care time as hair care time, 1/3 of the day is spent trimming your hair.
2
[Development of materials that surpass silk] In addition to silk's characteristics of low friction and resistance to static electricity, we have developed new materials that are "washable" and "contain hair quality improvement ingredients" with textile craftsmen in Fukui.
3
From the question of whether there are any new hair care brooches, we focused on pillowcases and started development from the perspectives of "measures against friction, static electricity, and dryness" and "hair care while sleeping".
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The birth of Yurukaka began when Eiichi Miyamoto, a professional in hair quality improvement, sincerely faced the concerns of many women who felt that "no matter how carefully they take care of them, their hair will become unkempt when they wake up in the morning" while dealing with customers at the salon every day. Beautiful hair cannot be obtained overnight, but it is important to accumulate it every day. However, it is not easy for a busy modern woman to devote enough time to daily hair care. Therefore, the origin of yururaka is to propose a new habit that makes the most of the time everyone spends every day, sleep, and guides hair beautifully while sleeping.
　
　
　
　
While valuing Japanese tradition and craftsmanship, we aim to create luxurious hair habits that are close to the lifestyle of modern women. That is the mission of Yururaka. Together with weavers in Fukui, we have developed new hair-friendly materials so that salon care can be sustained at home. By soaking hair quality improvement ingredients into the fabric and fundamentally caring for damage factors during sleep, such as friction, static electricity, and dryness, we wanted to deliver an experience that makes you look forward to waking up every morning.
　
　
　
　
Yuururaka's goal is not just a pillowcase, but to create a "new hair culture" that supports women's beauty and confidence. By turning your daily sleep time into hair beauty time, you want you to have time to take care of yourself even in your busy days. With such a wish, Yururata was born.
　
　
　

What are we doing?

Based on the new concept of "8-hour hair routine", Yururaka focuses on pillowcases to protect your hair while you sleep and achieve beauty the next morning. The brand's worldview is luxurious yet elegant that blends into everyday life. It blends traditional Japanese techniques with modern aesthetics, elevating your night's sleep into an exceptional beauty time.
　
　
　
　
Our biggest commitment is to develop new materials that are gentle on hair beyond silk. In cooperation with a long-established textile manufacturer in Fukui Prefecture, friction and static electricity are suppressed to the limit, and hair quality improvement ingredients are added to the fabric at the dyeing stage. This helps protect your hair from damage and dryness caused by turning over, leading to moist and shiny hair. It also has excellent moisture absorption and moisture release properties, ensuring a comfortable sleeping environment. It is made of washable acetate material and is hygienic.
　
　
　
　
In product manufacturing, we thoroughly implement precise weaving and sewing by skilled Japanese craftsmen, as well as high quality control. We pursue beauty and functionality in every detail, such as penetrating hair quality improvement ingredients and envelope-shaped double-sided design. In addition, we are particular about the packaging design, using special illustrations drawn by illustrators and EVA material that is easy to carry. It combines beauty and practicality, perfect for gifts.
　
　
　
　
Yururaka proposes "hair beauty habits" that can be maintained at home with salon care, and will continue to evolve as a brand that is close to women's daily lives.

Commitment to the product

Yururaka's products go beyond mere pillowcases, and are evident in their commitment to creating a luxurious hair beauty experience. The main product, the "Hair Pillowcase," uses a new material that surpasses silk and is less likely to generate static electricity. Fukui's weavers carefully weave each piece and add hair-improving ingredients when dyeing to moisturize and shine your hair even while you sleep. The envelope-shaped design prevents the pillow from shifting and can be used on both sides. It can be washed in the washing machine, so it is always clean.
　
　
　
　
There are three color variations: pearl beige, satin rose, and royal cocoa. All of them blend in with the interior and are elegantly accented colors that will elegantly decorate your bedroom. In particular, pearl beige has a relaxing effect, satin rose creates a sense of happiness and warmth, and royal cocoa creates a sense of calm and trust. All colors are designed to be close to the user's mind and space.
　
　
　
　
In addition, we are very particular about the packaging, using a design drawn by an illustrator and EVA material that is easy to carry. They are also perfect for gifting occasions and provide a special experience for both the giver and the recipient. Many users have commented that their hair is moist and cohesive the next morning, that they use it even when traveling, and that they were appreciated as gifts.
　
　
　

Who are supporting us?

Yururaka has gained support from a wide range of people, mainly women in their late 20s and 40s who have a strong sense of beauty. It is especially loved by those who are particular about their daily hair care and those who want to maintain the beauty of their return from the salon at home. It is also chosen by those who are concerned about sensitive skin and allergies, as well as modern women who are busy but do not want to give up on beauty.
　
Many actual buyers have expressed their joy, such as "The cohesion of their hair in the morning has improved significantly," "I can easily take care of my hair even while traveling," and "I was very happy when I gave it as a gift." It is highly regarded by professionals such as hairdressers and hair and makeup, and its handling in salons is increasing.
　
In addition, it is being developed at department stores, select shops, and other stores that propose a high-quality lifestyle, and it is characterized by many purchases as gifts and as a reward for oneself. Yururaka will continue to support the beauty and confidence of many women in the future, accompanying everyone who seeks a luxurious hair beauty experience in their daily lives.
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