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YURAM

YURAM

ユラム
Vendor
株式会社YURAM
The supreme gemstone soap that combines the mysteries of flowers and gemstones. The elegant fragrance and ethereal brilliance presented by YURAM will luxuriate your irreplaceable moments
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T1010401161109

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About the brand

The supreme gemstone soap that combines the mysteries of flowers and gemstones. The elegant fragrance and ethereal brilliance presented by YURAM will luxuriate your irreplaceable moments
1
An elegant design created by the harmony of flowers and gemstones. It combines beauty and function that is perfect for gifts.
2
Luxuriously using unique blends of sake lees and plant-derived ingredients. A delicate fragrance woven by the craftsmanship.
3
A colorful lineup with a story. It fascinates with its fantastic transparency.

More about the Brand Owner

伊藤すみれ

We will continue to challenge ourselves to create new and interesting things that are out of this world. Without being bound by existing frameworks, YURAM's products offer surprise and joy to people with unique designs that cannot be found anywhere else. Many of the designs we create reflect the mystery and beauty of the earth in our products, creating things that resonate with people through never-before-seen shapes and colors. In addition, we value connection and harmony with people, and new ideas are constantly being born in a no-plan business that is not bound by numbers, and this free thinking is the source of our creativity. We will continue to pursue designs with infinite possibilities like the universe, without being bound by fixed concepts, and deliver excitement to everyone.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason why I started YURAM is actually very simple. At first, I was just making soap as a hobby, but when I made jewelry soap for the first time, I was captivated by the transparency. It all started when I was impressed, saying, "You can make such a beautiful thing!"
　
As an art brand that combines the timeless brilliance of gemstones with the ephemeral beauty of flowers, YURAM has a special feeling. It was named with the meanings of "Yourself", "Unique", "Radiant", "Aeonian", and "Mineral".
　
　
　
　
　
What we aim to do is to give shape to the "mystery" that dwells in between the visible and the invisible, the touchable and the untouchable. Fragrance has the power to connect with memories and vividly bring life moments back to life. Through YURAM's soaps, we want to deliver a special and memorable experience that resonates with your cherished memories and emotions. May Japan be filled with color through domestically manufactured gemstone soap.

What are we doing?

In order to realize YURAM's worldview, we continue to take on the challenge of "creating new and interesting things that do not exist in this world". I want to provide people with surprise and joy with unique designs that cannot be found anywhere else.
　
　
First of all, the most important thing in product manufacturing is YURAM's unique cut and design. Through trial and error day and night, each one is finished by hand by craftsmen. Combining a real jewel-like brilliance with a delicate scent, Hand Soap is a glycerin soap made from plant-based ingredients, characterized by fine, chewy foam and elegant floral scents.
　
Many of the designs we create reflect the mystery and beauty of the earth in our products. I want to create something that resonates with people through shapes and colors that I have never seen before. In addition, we value connections and harmony with people, and new ideas are always born in a no-plan business that is not bound by numbers. This free thinking is the source of our creativity. We will continue to pursue designs with infinite possibilities like the universe and deliver excitement to everyone.

Commitment to the product

I would like to introduce YURAM's main products! The most popular is "Jewel Soap -Memory of Water-" (2,300 yen). With its transparency and brilliance, just like a real gem, this item will make you feel special from the moment you pick it up. Not only can you use it as a hand soap, but it's also great to decorate as an interior decoration.
　
　
　
The next thing I would like to recommend is the "Jewelry Box Series". In particular, the "Mermaid Memories" (4,680 yen) and "Mermaid and Crystal" (3,380 yen) have beautiful designs inspired by the mysterious world of the sea and come in a gift box, making them perfect gifts. You can enjoy the fantastic colors of the mermaid-themed and the elegant scent.
　
And the easy-to-enjoy "Agate Soap Series" (950 yen each) is also very popular! Four types are available: moonstone (lavender), rose quartz (rose), aquamarine (gardenia), and dreamstone (aqua veil). Each one features beautiful shades with different gemstone motifs and carefully selected floral scents. We have received many comments from customers such as "It's so beautiful that it's a waste to use" and "The scent is soothing."

Who are supporting us?

The people who support YURAM are mainly women in their late 20s and 40s. It is especially popular among brides looking for wedding place cards and small gifts, those who are looking for special gifts for their loved ones, and those who want high-quality items to treat themselves.
　
　
In terms of actual sales results, we have exceeded 15,000 pieces of custom-made place card soap alone, and we have helped create special memories at many weddings. In addition, we deliver to a wide range of customers through pop-up events at famous department stores and cultural facilities nationwide, such as the National Museum of Nature and Science, Isetan Shinjuku store, and Shibuya Hikarie.
　
We have received happy feedback from our customers, such as "It looks like a real jewel", "The scent is very elegant and soothing", and "The wedding guests were very happy". It is also sold at the Yamanashi Gem Museum and is very popular with those who visit for sightseeing. Many people love it on social media, and they make wonderful posts on Instagram, TikTok, YouTube, etc.
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