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eyeforthree

eyeforthree

アイフォースリー
Vendor
アイフォースリー合同会社
An eyewear brand that protects your eyes, your child's eyes, and the earth. The plastic of the frame is 100% recycled waste plastic. A portion of the proceeds will be used to support cataract surgery in India.
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Invoice registration number

T6120003019160

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About the brand

An eyewear brand that protects your eyes, your child's eyes, and the earth. The plastic of the frame is 100% recycled waste plastic. A portion of the proceeds will be used to support cataract surgery in India.
1
99% UV protection. Light and fit. And product design that suits Japan people. It is comfortable for everyday use.
2
Frame made from 100% recycled plastic from eye drop waste. All production is done in Japan.
3
A portion of the proceeds will be used to support cataract surgery for low-income people in India.

More about the Brand Owner

長岡里奈

RINA NAGAOKA

Born in 1996. While studying at Keio University's Faculty of Policy Management, he took a six-month leave of absence to distribute recycled soap to slums in India. After graduating in 2018, he joined ROHTO Pharmaceutical as a new graduate, mainly engaged in product planning and marketing of eye drops. In order to reduce plastic waste at factories and eliminate blindness around the world, we started Mr./Ms. glass "eyeforthree" made from recycled plastic from eye drops. In 2020, he started activities as a member of the first class of ROHTO Pharmaceutical's in-house venture system "Tomorrow Niha", and in 2021, he established iForley LLC. Even now, it is carried out by the two legs of ROHTO Pharmaceutical's marketers and social entrepreneurs. Youth Co:Lab (Awarded the CVC Award at the Social Innovation Challenge Japan Conference 2021, co-sponsored by the United Nations Development Programme and the Citi Foundation. Business Plan Presentation LED Kansai 2021 Finalist
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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eyeforthree is "eyewear that protects your eyes, your child's eyes, and the earth."
　
I, Rina Nagaoka, was involved in product planning for eye drops as an employee of ROHTO Pharmaceutical, and I thought that I could make effective use of waste plastic to lead to the health of people around the world while solving the problem of waste plastic in eye drop bottles, so I started using the in-house venture system in my second year with the company.
　

What are we doing?

Your eyes are working all the time you are awake.
I want you to protect such important eyes, so I want to make it comfortable for daily use.
It is a 99% UV-blocking lens that protects your eyes from ultraviolet rays and blue light.
　
It's designed to suit Japan, so anyone can use it on a daily basis, and it's light and fits, so you can wear it anytime without stress! That's the kind of eyewear we aimed for.
　
It is a frame that is 100% upcycled from waste plastic from eye drop bottles. It's not painted, so even if it's no longer used or broken, it's easy to recycle it again.
　
　
　
　
　
We also want people to use it sustainably and comfortably, so we are particular about the packaging.
The tags and instructions that come with regular Mr./Ms. glasses are also stored inside the box to avoid wasting resources.
* It comes with a cloth bag that can also be used as a glasses wipe. This cloth bag is 70% recycled polyester.
　

Commitment to the product

If the frame is heavy, it can cause annoyance and misalignment. I want you to protect your eyes all the time, so I aimed for a light and easy comfort. Unlike regular Mr./Ms. glasses, it is very light because it uses PET, only 25g.
　
Mr./Ms. glasses for Europe and the United States may not look good because the front part is round. By flattening the front part, we aimed for a design that looks good on anyone.
　
　
I want it to be used for unisex. Taking advantage of the flexibility of recycled PET, it fits everyone's face shape.

Who are supporting us?

〇I'm glad that I fit in even though I don't look good in eyewear!
〇 I was impressed that I was able to approach both waste plastic and poverty issues.
〇 Perfect! It does not slip and fall off.
We have received such voices.
　
It is available in our own e-commerce, as well as in department stores, select shops with the theme of sustainability, apparel brand stores, etc.
　
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