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Ginger Hyakkei is a lifestyle brand that operates with the mission of "warming the heart" We will deliver the blessings of "delicious and warm" organic ginger with our thoughts

〜1,000

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Ginger Hundred Views

ショウガヒャッケイ

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株式会社後藤製菓

Ginger Hyakkei is a lifestyle brand that operates with the mission of "warming the heart" We will deliver the blessings of "delicious and warm" organic ginger with our thoughts

〜1,000

Followers

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About the brand

Ginger Hyakkei is a lifestyle brand that operates with the mission of "warming the heart" We will deliver the blessings of "delicious and warm" organic ginger with our thoughts

Recommendation (1) [GINGER SHOT / Organic JAS Certification] A wellness drink that contains domestic organic ginger steamed in hot spring steam for 24 hours to give it a natural taste

Recommended (2) [Organic ginger powder / Organic JAS certification] Ginger powder characterized by its powerful spiciness made by slowly heating and steaming domestic organic ginger and finely grinding it by a stone mill grind method

Recommended (3) [Organic ginger syrup / organic JAS certification] A diluted syrup characterized by the powerful spiciness of ginger and the refreshing acidity of cypress and nectar, which trap the charm of organic ingredients by vacuum concentration manufacturing method

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後藤　亮馬

RYOMA　GOTO

Atotsugi, the fifth generation of the 105-year-old "Goto Seika" that manufactures and sells "ginger happiness usuki senbei", which is a food culture in Usuki City, Oita Prefecture|The business was taken over in July 2021. After graduating from university, he joined the family business ⇒ established the 100th anniversary brand "IKUSU ATIO" ⇒ achieved 140% sales in six months⇒ sales decreased by 70% due to the Corona disaster⇒ decided to change his business⇒ challenged his own cultivation of organic ginger⇒ established a new brand "Ginger Hyakkei" ⇒ is taking on the challenge of becoming a ginger craftsman from a ginger cracker craftsman! Finalist of the Small and Medium Enterprise Agency's "1st Atotsugi Koshien"

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We are a long-established ginger cracker craftsman who has been in business for more than 100 years. We have lived together with the community for more than a century, centered on the food culture of Usuki City, Oita Prefecture, but due to the Corona disaster, sales have temporarily decreased by about 70% and we are on the verge of bankruptcy.

Meanwhile, "Organic Ginger Powder," which is made by recycling ginger pomace, which was originally discarded up to 2 tons per year because it could not be used for making sweets, won the highest award at the Ministry of Agriculture, Fisheries and Forestry's AWARD, and for the first time, it was evaluated as a processed product only made of ginger, not ginger sweets.

With this as an opportunity, I decided to take on the challenge of becoming a ginger craftsman again from a ginger cracker craftsman, and not only did I start processing but also growing organic ginger in-house, and I launched the organic brand "Ginger Hyakkei" that continues to face organic ginger.

At Ginger Hyakkei, we pursue organic manufacturing and production areas.

Usuki City in Oita Prefecture is a small town with a population of about 30,000, but in recognition of its abundant food culture and advanced organic agriculture, it has been certified as one of only two "UNESCO Creative Cities for Food Culture" in Japan (49 cities in the world). We grow delicious organic ginger by creating rich soil using ripe compost (dream compost).

In addition, we try to make products that take advantage of the deliciousness and charm of organic materials themselves, without using any additives, and by making delicious organic ginger into carefully processed products, we propose a life with organic ginger that can be easily used in various scenes of daily life.

100 years ago, Usuki City flourished as a major ginger producing area, but now it is in complete decline. We aim to increase the cultivation area of organic ginger, which is rare nationwide, and expand organic farmland through the 100 Views of Ginger, as well as to revive the production area.

Through ginger, we carefully nurture the traditions and food culture of the town, and enjoy delicious smiles that relax the mind and body, and warm scenery in the natural environment.

"Delicious and warm"

We will weave 100 years of history and 100 happiness.

What are we doing?

In order to easily incorporate the deliciousness of organic ginger, which is rare nationwide, into your daily life, we manufacture and sell processed organic ginger products.

Commitment to the product

Who are supporting us?

< Customers>

It is patronized by organic-oriented people, ginger lovers, and women who want to appreciate the power of ginger.

< Business partners>

We do business with organic specialty stores, natural food stores, select shops, gift shops, department stores, hotels, inns, training rooms, etc.

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後藤 亮馬

RYOMA GOTO

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後藤　亮馬

RYOMA　GOTO