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Laxi

Laxi

ラキシィ
Vendor
東京タカラフーズ株式会社
Founded in 1952, Lithuanian cracker brand. With carefully selected ingredients and sophisticated manufacturing methods, we deliver a high-quality taste that blends into your urban daily life

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T8010001124888

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About the brand

Founded in 1952, Lithuanian cracker brand. With carefully selected ingredients and sophisticated manufacturing methods, we deliver a high-quality taste that blends into your urban daily life
1
A long-established store founded in 1952 presents a light texture that takes advantage of the flavor of wheat. Authentic style that eliminates unnecessary additives and has a prominent aroma of herbs and oils.
2
Emphasis on social responsibility, such as using only certified palm oil. Clean and honest brands that attract ethical choices
3
It is rich in flavor on its own, and if you put toppings on it, it will be a luxurious dish. You can enjoy a variety of arrangements, such as accenting the soup
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Since his birth in Vilnius in 1952, Laxi has been valuing "delivering small joys to everyday life". Our origin is simple and sincere confectionery making that strips away the superfluous. More than 70 years after our founding, our passion for bringing out the best in our ingredients remains unchanged.
　
What we want to achieve is to deliver a comfortable "blank space" to the lifestyles of modern people who spend busy days. Our products combine a waste-free urban and minimalist design with solid quality that is gentle on the mind and body. It is not just an "experience" to fill your stomach, but also to make you feel that you can "live comfortably in your own way" at a moment's notice.
　
Laxi continues to be close to people with sophisticated values, regardless of the times or trends. It is a presence that quietly blends into everyday life, and when you take a bite, you can truly feel that "this is my favorite taste". We will continue to propose such simple and sincere manufacturing values to the Japanese dining table.

What are we doing?

Based on the concept of "minimalism and sophistication", Laxi adheres to a consistent sense of aesthetics from product manufacturing to delivery. Our pieces aim to be a natural blend into our busy modern lifestyles, providing a quiet margin in our daily lives.
　
We do not allow any compromise in the selection of materials. We use carefully selected ingredients and eliminate unnecessary additives and artificial flavors as much as possible. For example, crackers are added with the aroma of rapseed oil and rosemary to bring out the original flavor of the ingredients. We also consider sustainability and social responsibility to be part of our important quality, such as using only certified palm oil.
　
The solid quality wrapped in an urban package that has been stripped down on waste is an accent that transforms everyday life into a little luxury. We hope to deliver the richness of simplicity through Laxiy.

Commitment to the product

Mini salt (crackers)
It is characterized by a simple salty taste and a crispy texture. Without adding any extra flavor, the umami of the ingredients and the exquisite saltiness spread in your mouth. The packaging is also designed to be waste-free, so it naturally blends in with any occasion and is popular for its size that makes it easy to carry. It is a perfect dish for casual everyday moments such as watching a movie or taking a break from work.
　
Mini cheese (crackers)
This mini cracker has a luxurious taste that fills your mouth with the richness of rich cheese. With a crispy and light texture, it is bite-sized and can be enjoyed in a wide range of ways, from children's snacks to adult snacks. It is excellent on its own, but it is a versatile dish that can be floated in soup or topped with your favorite ingredients to make canapés, making it a versatile dish that can color your daily dining table.
　
Mini Sour Cream &Onion (Crackers)
The refreshing acidity of sour cream and the flavor of onions make this a flavorful mini cracker. It has a light texture and is bite-sized, making it an addictive taste that you won't stop eating once you eat it. There are endless ways to enjoy it, such as snacks and snacks, as well as party style with soup accents and dips.
　

Who are supporting us?

Laxi is favored by a wide range of people who share minimalist and sophisticated values. The target audience is men and women in their late 20s to 40s who lead an urban lifestyle and seek casual luxury and comfortable white space in their daily lives. In fact, many of our customers choose it as a snack that can be easily enjoyed between work and housework, or as a gift.
　
Wholesale destinations are mainly select shops, high-sensitivity supermarkets, cafes, and other stores that value sophisticated spaces. The beauty and quality of the packaging are highly valued, and there is an increase in demand for gifts and purchases as a reward for oneself.
　
Buyers say that it is simple but impressive, that the quality of the material is conveyed, and that it goes well with any occasion, and that it is characterized by many repeat customers. In the future, it will continue to be a brand that will be loved for a long time, staying close to those who seek quiet luxury in their daily lives.
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