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ANI BALL

ANI BALL

アニボール
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株式会社シービージャパン
It is an original character of CB Japan. The animal has a round shape like a ball, and it is characterized by a plump roundness, and it is a soothing existence just by looking at it.

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T2011801014763

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About the brand

It is an original character of CB Japan. The animal has a round shape like a ball, and it is characterized by a plump roundness, and it is a soothing existence just by looking at it.
1
The animal has a round shape like a ball, an original character of CB Japan. It is characterized by its plump roundness, giving you a sense of healing and security just by looking at it.
2
Polar bears and cats are expressed in three calm colors: brown, white, and gray. It is simple and easy to incorporate into everyday life, and can be used by children aged 3 to 10 and their parents.
3
The characters are integrated with the product, and the shape and function are also ingenious. Functionality tailored to the usage scene, such as materials that are not easy to break and insulated fabrics, is also emphasized.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"Aniball" was born from the knowledge of household goods that CB Japan has cultivated over many years and the voice of the company that "we want to expand our animal-themed products." There have been animal brands called "Zooie" before, but they did not have a specific character, and were more focused on developing as "animal patterns" and "animal motifs".
Development Designer: Hime
　
That's where "Aniball" was born. By not only drawing animals, but also making them round shapes, we gave them a character that makes you feel "healing" and "safe" the moment you hold them. Within the company, the desire to "make it more approachable and loved for a long time" was the same, and development began in earnest. Ultimately, the goal is to develop a character that is familiar to a wide range of people as a "being who gives small healing to everyday life".

What are we doing?

"Aniball" is a completely original character planned and developed by CB Japan. As the name suggests, it is expressed in a form in which an animal (animal) is rounded like a ball. The size and round shape that fits in the palm of your hand give you a sense of softness both visually and tactilely, and you can't help but smile.
There are three types of characters: dogs, polar bears, and cats that are easy for both children and adults to get used to. Each is designed to be available in three simple colors of brown, white, and gray, and is designed to blend naturally into everyday life. While the colors that are not too flashy create a cute look as a children's item, the point is that it does not feel uncomfortable even for adults to use, and parents and children can use it together.
　
The product lineup is wide, and it is developed as items that can be used in everyday life, such as lunch boxes, drawstrings, tumblers, and stainless steel insulated mugs with lids. By changing the shape of the character into everyday tools and snuggling up, we realize a "character that blends into life" rather than just "cute goods".

Commitment to the product

The biggest focus in the development of the Aniball series is that the characters do not simply exist as a design, but are integrated with the function and shape of the product itself. For example, the cat character is not just printed, but the lunch box itself is designed to feel the roundness of the cat ball.
In addition, each item is specifically assumed to be used in a specific scenario, and detailed ingenuity is added to the materials and functionality.
　
Aniball Easy to Serve Lunch Box
The lunch box has a dome-shaped lid that prevents the character valve from collapsing. It combines visual pleasure with practicality.
　
Aniball Cold Lunch Drawstring
The drawstring bag uses cold insulation fabric on the inside to ensure that food can be carried with confidence. In addition, it can be washed in the washing machine, making it hygienic and easy to clean.
　
We also have ingenious material selection, and we offer resin items that are resistant to breakage that are safe for small children to handle, and stainless steel items that are easy for adults to use at work or on the go. The product development is designed to meet the needs of each parent and child.
In this way, the main strength of the Aniball series is that it is not only "cute" but also has practicality that can be used for a long time in daily life.

Who are supporting us?

Aniball is mainly supported by children between the ages of 3 and 10 and their parents. For children, the rounded and cute character captures their hearts, and for adults, the simple and calm colors are evaluated as "easy to use" and "easy for parents and children to hold".
　
In fact, at the exhibition, we have received positive responses from buyers and industry professionals who specialize in character items, saying, "This product looks like it will sell" and "It has a character like no other." In addition, through Instagram, we have received comments from general customers such as "I didn't know there was such a character!" and "It's perfect as a cup for children to take to nursery school," indicating that it has penetrated the target audience.
　
Since there are items that can be matched by parents and children, its appeal as a "brand that parents and children can use together" is also one of the major supporting factors. Aniball is truly popular as a character that blends into daily life and creates family communication.
　
　
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