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hms

hms

エイチエムエス
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hms
"HMS" is an abbreviation for Hope Made Store. A brand that rediscovers the joy of food, clothing, and housing from time spent with family and friends. Based on the word homemade, proposing souvenirs that are close to everyday life

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About the brand

"HMS" is an abbreviation for Hope Made Store. A brand that rediscovers the joy of food, clothing, and housing from time spent with family and friends. Based on the word homemade, proposing souvenirs that are close to everyday life
1
hms is an original label (product) of a space that is operated as a gallery or POP UP STORE irregularly in Kanda Ogawa-cho as a physical store
2
The brand owner, Y.HOSOKUBO, is in charge of percussion for Double Famous, a band that has appeared at large-scale festivals in Japan such as Fuji Rock
3
To date, he has been involved in a wide range of branding, planning, etc., including café management, apparel branding, and shop interior direction.

More about the Brand Owner

Yosuke hosokubo

Yosuke Hosokubo

With design experience at a fashion brand, café management, and music activities, he established "H M S" in Kanda Ogawa Town. Focusing on VINTAGE / ART / GALLERY / FASHION, he irregularly transforms the space into a gallery or POPUP. He is also in charge of percussion for Double Famous, a "stateless music Esperanto orchestra" that has been formed for more than 20 years, and has also performed at large-scale outdoor festivals such as Fuji Rock. He sublimates his musical sensibility into a product.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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This project is produced by Yosuke Hosokubo, who is in charge of percussion in Double Famous, a so-called "stateless music Esperanto orchestra" who has also appeared at large-scale music festivals in Japan and "Rising Sun".
　
With experience spanning music, fashion, and space creation, he creates a place where sensibilities intersect across genres. HMS is a base for experimentation and expression.

What are we doing?

Based on VINTAGE / ART / GALLERY / FASHION, we operate a space in Kanda Ogawa Town, Tokyo that looks like a small universe. We operate "HMS" as an original brand.

Commitment to the product

Rather than mass production, the emphasis is on designing including the atmosphere of space and time. We are particular about materials, textures, and margins, aiming for products that have a quiet groove in everyday life.

Who are supporting us?

It is supported by people who have a background in music and culture and want to choose based on their own sensibilities.
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Pay for purchases by invoice. Payment via credit card is also accepted.
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Supported by rich content and AI recommendations
Create the perfect merchandising plan backed by brand stories and AI-driven recommendations.
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