●Target Audience
・Men and women in their late 20s ~ 30s, who are busy working in urban areas and have a need to easily incorporate natural healing
・ People who want to choose ethical items that are particular about gifts
● Actual customer base
・Age/gender: 20s to 50s (male: female = 4:6)
●Consignment sales and exhibits
・Tokyo: Yurakucho Marui, Seibu Shibuya CHOOSEBASE SHIBUYA
・Osaka: Hanshin Umeda, Hankyu Umeda
・NEW YORK: BROOKLYN BEAUTY/FASION LABO
●Buyer's voice
・Soap
-The soft scent of lavender is very good and soothing.
-I use it for hand washing and face washing, but it foams well and is soothed by the faint scent of lavender.
・Essential oils
-The scent of cypress is very good, and I enjoy it every day.
・Flower diffuser
- It is good that the scent is not too strong. I think it's easy to use because you don't choose where to decorate. I would like to buy one for my home as well.
-I gave it as a gift for my seniors' graduation and employment. I was happy because it looks gorgeous and can be used for a long time.
・Wood diffuser
-It was a very cute size, which was good. It's cute and just right as an interior!
・Hinoki Rose BOX
-Fresh flowers wither, so I bought them with the meaning that I want them to stay healthy forever! It is still displayed on the dining table, and you can enjoy 🎵 the aroma by adding essential oils
-My mother has dementia and has been receiving long-term care. In dementia, "scent" is directly related to old memories. I gave it with that meaning. It seems to have been very good...