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Sleeping aroma specialty store kukka

Pillow mist of organic essential oils perfumed by a Kampo doctor for sleep problems

〜1,000

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Sleeping aroma specialty store kukka

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株式会社ヒナタビ

Pillow mist of organic essential oils perfumed by a Kampo doctor for sleep problems

〜1,000

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About the brand

Pillow mist of organic essential oils perfumed by a Kampo doctor for sleep problems

5 types of insomnia symptoms by Chinese medicine doctors to support your sleep problems with different fragrances

Pillow mist that prepares the sleeping environment by simply sprinkling it on the bedding before going to bed

Domestic manufacture. Only organic essential oils are used. Sustainable design that allows you to insert a single flower into a used bottle

More about the Brand Owner

水元かほり

MIZUMOTO KAORI

Hinatabi Co., Ltd. Representative Director He has been suffering from difficulty sleeping since he was a student, and it has worsened since he became an office worker. I couldn't sleep even though I was tired, it was hard to wake up in the morning, and I was dominated by "I want to sleep" all the way from that loop. While trying sleep care products such as bedding and supplements on her own, she came across Chinese medicine aromas. It turns out that the effects of the scent of essential oils can improve sleep problems. He spent two years working with a Kampo doctor to develop KUKKA.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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There are many people in Japan who have trouble sleeping, waking up in the middle of the night, and not being able to get rid of their tiredness even in the morning.

Only 15% of them think that bedding is actually the cause of sleep problems.

There are many people who are stressed, anxious, hormonal balance, snoring, coughing, etc., which cannot be covered by simply changing bedding.

The founder is also overworked, and his autonomic nervous system is out of balance, he can't fall asleep even though he's tired, it's hard to wake up in the morning, and he's sleepy during the day and can't concentrate

From the experience of being dominated by "I want to sleep" for a long time, I arrived at the power of essential oils perfumed by Chinese medicine doctors.

After two years of development, we launched "kukka," a sleeping aroma specialty store that responds to five sleep problems.

What are we doing?

With the theme of "happiness where you can rest peacefully"

We are developing pillow mist perfumed by Chinese medicine doctors for each sleep problem.

■ Environmentally friendly and sustainable design

Kukka is made entirely of renewable raw materials, with the exception of the spray head.

Paper bags and packages are certified paper made under strict control for the purpose of 100% forest conservation, and 100% recycled paper is also used in the instructions.

In addition, the original glass bottles are handmade by craftsmen, and each one has a different delicate expression, and is designed so that it can be used as a single flower insert when you are done using it.

■ Human-friendly safety design

No synthetic fragrances or preservatives are used.

The fragrance uses only organic essential oils,

From packaging to bottling, everything is manufactured domestically.

■Social Initiatives

In addition to providing "better sleep", KUKKA aims to create a society where all people can sleep "with peace of mind", and a portion of the proceeds will be used to support people who are unable to sleep safely.

Commitment to the product

■ How to use

Just wipe it on a pillow or other bedding before going to bed

Without changing the bedroom environment, you can easily take care of your sleep at any time.

■ Usage scene

・ Before going to bed at home

・ For long-distance travel and naps in the office (wipe with an eye mask or handkerchief)

・ When the sleeping environment changes such as a hotel or camp.

■ The product was highly evaluated, and won and nominated for 5 design awards in the first year of its release.

・TOP AWARDS ASIA (Gold Medal)

・D&AD W Award (Package Design Category: Graphite Pencil / Branding Category: Wood Pencil)

・Japan Typography Yearbook 2022 Jury Prize

・Tokyo TDC Award 2022 Nominated Winner Selected

・Nominated by the Japan Graphic Design Association (JAGDA)

■ Sales Results

Daikanyama Tsutaya Bookstore

Nakameguro Tsutaya Bookstore

Futako Tamatsutaya Bookstore

Ginza Tsutaya Bookstore

Kyoto Okazaki Tsutaya Bookstore

Hokkaido Ebetsu Tsutaya Bookstore

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Daimaru Sapporo

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Unico (12 stores)

■ It is supported by people of all ages, regardless of gender.

・ I felt refreshed when I woke up in the morning, and I felt that my work performance had improved (male in his 30s)

・ I had trouble falling asleep, but I was able to get into relaxation mode immediately with a good scent (female in her 20s)

・ My partner's man seemed to have trouble sleeping due to snoring, so I gave it to him as a gift, and he was happy (woman in her 40s)

・ The package is cute and I like the scent (woman in her 20s)

・ I gave it to my mother, who is worried that she wakes up many times at night due to menopause, and she was happy (man in his 30s)

Who are supporting us?

・Men and women in their 20~50s (6% female, 4% male)

It is appreciated both for yourself and as a gift.

・ Those who are having trouble falling asleep

・ Those who are suffering from shallow breathing due to stress

・ Those who are suffering from shallow sleep due to menopause etc.

・ I want to improve my sleep problems

・ I want to improve sleep efficiency

・ I want to improve my work performance

・ I want to get a good night's sleep for beauty

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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Create the perfect merchandising plan backed by brand stories and AI-driven recommendations.

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