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yumrich

yumrich

ヤムリッチ
Vendor
株式会社YUMRICH
A luxurious bite for everyone. Thick, plant-based ice cream. It is free of animal products and white sugar, and is vegan and allergen-friendly.
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T2011001149658

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About the brand

A luxurious bite for everyone. Thick, plant-based ice cream. It is free of animal products and white sugar, and is vegan and allergen-friendly.
1
It is a plant-based ice cream that does not use animal ingredients such as milk and eggs or 28 allergens, and can be enjoyed with peace of mind.
2
It uses a unique plant-based milk derived from domestic rice and barley to achieve a rich and smooth mouthfeel.
3
Using carefully selected ingredients such as Ippodo matcha, Valrhona cacao, and berry strawberries, we pursue a taste that resonates with the heart beyond functionality. This is a luxurious plant-based ice cream that satisfies all five senses.

More about the Brand Owner

柳父 豊

Yutaka Yanabu

Yutaka Yanabu 1989 / Born in Osaka / Graduated from the Department of Ritsumeikan Architecture Work hard, live beautifully💐 Create culture through business. It is my personal mission to create culture and create emotional value. Our Mission: 🚀 Realizing a world where everyone can enjoy "food" equally.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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A luxurious bite for everyone.
Plant-based ice cream from Tokyo
　

What are we doing?

　
We are developing plant-based ice cream using plant-based milk. Until now, many plant-based foods and vegan foods have given top priority to health and environmental considerations, but we are developing next-generation ice cream that puts the deliciousness and enjoyment of food first.
Milk is used in general ice cream, isn't it? However, it has long been regarded as a problem that the large amount of carbon dioxide emitted by dairy farming is the cause of global warming. In addition, there are many people who have allergies caused by milk these days, and some people cannot enjoy ice cream made from milk.
　
What we are working on now is:"Environmental Issues"and"Allergy problems"It is to solve these two major social issues with plant-based ice cream. We make ice cream that is friendly to both the environment and people, and we are moving forward every day to make many people happy.
　

Commitment to the product

While not using 28 items such as milk, eggs, white sugar, and specific raw materials, it achieves a rich and smooth mouthfeel and reduces environmental impact. Brand Statement「Yum, Fun, and Sustainable.」expresses the determination to put deliciousness (Yum), playfulness (Fun) and consideration for the earth (Sustainable) on the same table.
In an era where food is becoming more diverse, it is our mission to increase the number of options for a gentle future from a bite of ice cream.
All of YUMRICH's flavors are focused on "delivering the power of the ingredients as they are." Based on plant-based milk made from domestic rice and barley, without using milk, eggs, or white sugar, the recipe maximizes the original flavor and aroma of the ingredients. The main players in creating the taste are selected ingredients from well-known producers and long-established brands. We are proposing richness that is kind to both the body and the earth through plant-based ice cream that is not just a "substitute" but a "really delicious" product. Strawberry, chocolate, matcha—these classic yet surprising bites tell a story that is typical of Yumrich.

Who are supporting us?

YUMRICH is supported not only by those with dietary restrictions, but also by a wide range of people who value a lifestyle that balances "deliciousness" and "kindness". Our main customers are women in their 20s to 40s who are highly conscious of their health and the environment, as well as their families. Many people have commented that "it is rich and satisfying even though it does not use milk or eggs" and "you can enjoy it with your children with peace of mind."
　
In terms of wholesale sales, it has also been introduced in tourist spots with inbound demand, such as Machiya cafes in Kiyamachi, Kyoto, and has been highly evaluated by overseas tourists. In addition, at the desale restaurant "PAYSAGE" in Daikanyama, it was used as a composition material for a high-end parfait in a collaboration menu with a pastry chef who is active in a starred restaurant in France. The quality that is evaluated in the field in both appearance and taste is spreading trust and empathy.
　
In addition, at the pop-up at Azabudai Hills, a long line formed at the location alongside the hottest foreign brands, leading to repeat orders on e-commerce even after the event, and the fan base that crosses the real and online platforms is expanding. Yumrich's ice cream is not only functional, but also "fun to choose" and "joy to give", and is attracting attention for highly sensitive consumers and corporate gift applications. In the future, we will continue to gain diverse support with our particular taste and highly empathetic brand experience.
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