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Falcone

Falcone

ファルコーネ
Vendor
東京タカラフーズ株式会社
Founded in 1998, it is a talented group that continues Italian traditions. A baked goods brand that modernly reproduces secret recipes inherited from grandmothers and delivers the original warmth of the ingredients.

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T8010001124888

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About the brand

Founded in 1998, it is a talented group that continues Italian traditions. A baked goods brand that modernly reproduces secret recipes inherited from grandmothers and delivers the original warmth of the ingredients.
1
The taste of Italian family that has been preserved since its founding. Inheriting the simple and warm deliciousness that has been loved by the whole family.
2
A refined taste that highlights the flavors of carefully selected ingredients. Urban, modern packaging that fits naturally into modern lifestyles
3
The lineup includes everything from traditional cantoccini to modern cookies. It goes well with coffee and wine, and is useful in a variety of situations.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Falcone is a baked goods brand founded in Italy in 1998 by three siblings. Its origin lies in the "taste of home" inherited from my grandmother. In today's world, where mass production and efficiency tend to be prioritized, we dare to cherish simple recipes that have been preserved in family gatherings, and our mission is to deliver the warmth of handmade and the original deliciousness of the ingredients.
　
What we are pursuing is "simple and sophisticated deliciousness" that takes advantage of the goodness of traditional Italian pastries while eliminating unnecessary decorations and excessive sweetness. The attitude of competing with the quality of ingredients and the certainty of the recipe is also reflected in the urban and minimalist packaging design. This has sublimated the traditional taste of home into a brand that naturally blends into modern stylish lifestyles.
　
What Falcone offers is not just sweets, but a "time to take a break" in your busy days. With the belief of "delivering authentic flavors simply, simply, and sincerely," we continue to spread Italy's rich food culture to dining tables around the world and propose small happiness in everyday life.

What are we doing?

Falcone pursues simple and sophisticated confectionery while inheriting traditional Italian recipes into modern times. In order to realize the brand's worldview, the first thing we value is "material selection". All ingredients such as flour, butter, eggs, and chocolate are carefully selected, and unnecessary additives and artificial flavors are eliminated as much as possible. This allows the original flavor and texture of the ingredients to stand out, creating an earthy yet profound taste.
　
In the process of creating the product, we faithfully adhere to the recipes inherited from our grandmother Anuntiata, while also adding arrangements to suit modern tastes and lifestyles. For example, by reducing the sweetness and creating a light mouthfeel, we aim to have a taste that is loved by a wide range of generations. In addition, we take advantage of the ease of cookies to break and focus on packaging and product descriptions that give you a handmade feel and homely warmth.
　
The accumulation of these commitments supports Falcone's brand image of "simple and sophisticated deliciousness". Tradition and innovation, home warmth and urban sensibilities. We continue to evolve every day with the aim of achieving both.

Commitment to the product

All of Falcone's products are characterized by their simple, sophisticated aesthetics and taste that brings out the best in the ingredients. It is the main product"Milk Chocolate Cookies"is a vanilla dough kneaded with milk chocolate chips, and has a mildly sweet and earthy flavor. It faithfully reproduces recipes passed down in Italian households, giving a sense of nostalgia, while the urban packaging design blends in with modern lifestyles. Paired with coffee or tea, it is the perfect dish for breakfast or tea time.
　
"Extra Dark Chocolate Cookies"is luxuriously kneaded with dark chocolate chips into the chocolate dough, creating a perfect balance of richness and sweetness. It has a rich yet clean aftertaste, making it a taste that caters to the tastes of adults. The packaging is simple yet luxurious, making it a great gift.
　
"Cranberry Cookies"is made with vanilla dough kneaded with cranberry chips, creating a perfect balance of sweetness and sourness. The bright cranberry hue is visually pleasing and has a refreshing aftertaste. It can be enjoyed for breakfast, snacks, and snacks. The simple packaging and high-quality taste bring a touch of luxury to your daily life.
　

Who are supporting us?

Falcone is favored by a wide range of people who want a simple and sophisticated taste. The main target audience is adults who are busy working in urban areas and sensitive women who value high-quality daily life. Many actual buyers enjoy it with their families and choose it as a gift or souvenir.
　
Wholesale destinations are mainly high-sensitivity select shops, department stores, lifestyle shops, cafes, and other stores with sophisticated spaces. It can be easily purchased at the online shop, so orders are received from all over the country.
　
Many people say that "the taste is simple and never gets boring", "the packaging is stylish and perfect for gifts", and "it breaks easily, but on the contrary, it feels authentic", and the number of repeat customers is increasing. As a brand that combines the warmth of home with an urban sensibility, it is loved by many people who seek small luxuries in their daily lives.
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