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Holism

Not only the body, but also the mind, clean, healthy, and lively. A skincare and lifestyle brand from a salon that is close to your life and gently lifts your feelings.

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Holism

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株式会社RINNE
Not only the body, but also the mind, clean, healthy, and lively. A skincare and lifestyle brand from a salon that is close to your life and gently lifts your feelings.
〜1,000
Followers
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About the brand

Not only the body, but also the mind, clean, healthy, and lively. A skincare and lifestyle brand from a salon that is close to your life and gently lifts your feelings.
1
A hair care and skin care item developed by a couple of former hairdressers and active hairdressers who faced the improvement of the customer's hair quality based on the concept of resetting the scalp and hair = [Toto]
2
The bottle design is stress-free for busy bath time. It can be used with one hand and can be applied directly to the scalp. Can also be used as an alternative to shampoo
3
It is a gentle ingredient that even small children can use with peace of mind, and can be shared with the family. The relaxing scent and refreshing feel are well received, and many people purchase it repeatedly.

More about the Brand Owner

萩原 理恵

RIE HAGIWARA

Born in Atsugi City, Kanagawa Prefecture. Since childhood, she has loved arranging doll's hair and aspires to become a hairdresser. After graduating from beauty school, she worked at a major salon in Harajuku for three years. After that, she worked in the jewelry industry and married her hairdresser husband. Currently, while raising two children in elementary school, she is the owner of the hair care brand "Holism" and is involved in everything from product planning to sales.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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I want to create a hair care product that improves the hair quality of all people who have hair problems.
 
After working as a hairdresser, I realized that beauty salons are a "cornerstone." For customers, the time spent at the salon is not just about cutting and coloring hair, but also about spending time away from everyday life, healing by talking with a hairdresser, and a time to reflect on yourself.
On the other hand, as is often the case in salons with many customers, one stylist is assigned to multiple assistants, and the staff rotates to respond to customers. The stylist himself has very little time to interact with the customer, and it is difficult to face the customer closely. When I myself worked at a major salon, I felt uncomfortable with this point.
Hair types and hair problems vary from person to person. We often hear from customers about hair design, saying, "I want to have a hairstyle like this," but not many people understand their own hair type. It is difficult for me to understand hair quality and care on my own, and I have come to believe that the most important thing to do as a hairdresser is to face the customer's problems and solve them from the root.
In order to achieve the hair you want to have, it is more important to improve hair quality than hair design. There are many areas of hair quality that can be improved by taking care of them at home, so knowing the right method and continuing to do it consistently will see results.
I myself have also experienced that through pregnancy and childbirth, I tend to put off taking care of myself. For those who can't go to the salon, we want you to enrich your bath time. I also wanted to create care items that are close to busy people, so I launched "Holism".
The product is filled with the hope that "Holism" will lead to people realizing that caring for their scalp and hair leads to taking care of themselves.
 
 

What are we doing?

Make the "hair that will grow in the future" of busy people beautiful. Designed to make daily scalp reset easy with one hand.
 
"Holism" was developed by me and my husband, who is a practicing hairdresser, based on the concept of "Toto" and brainstorming ideas from the perspective of a professional and a user.
In general salons, care for repairing the hair that grows is the mainstream, and there are few places that are conscious of cleaning the hair that will grow in the future, that is, caring for the scalp. This is because scalp care is something that can be achieved by continuing to reset on a daily basis, and it is difficult to get results in a salon.
Although I myself know that scalp care is the most important thing to maintain beautiful hair, I realized that there were not many items that I was satisfied with, so I decided to make my own "Scalp Care Cleansing Cream".
It took three years of trial and error to perfect the product, searching for ingredients and formulas that soothe inflammation while removing dirt and gentle on the skin. My husband has opened his own salon, so I was able to get a lot of customer feedback. We received feedback from people who have scalp problems such as rashes due to stress, aging, and disturbances in their lives, and those who suffer from hair loss due to hormonal imbalances due to pregnancy and childbirth. Many people who need scalp care are busier, and many people say that it is difficult to incorporate even one step.
Therefore, the product is designed to be used stress-free. The bottle can be placed upside down, and the elastic material means that the contents will come out immediately when you want to use it. The cream can be applied directly from the tip of the bottle, and it can be applied evenly to the scalp with one hand. You can also use this cleanser to skip the shampooing step and save time (unless you have a lot of sebum on your scalp or use a lot of hair styling products). In addition, we use only gentle ingredients that are safe for children so that they can be shared and used by the family. We are particular about the refreshing feeling of use that makes you want to continue using it and the scent that makes you feel relieved.
 
 

Commitment to the product

Holism 《 d.p.r. Scalp Care Cleansing 》
This scalp care item is for those who are suffering from scalp problems such as hair loss and sebum, and those who are suffering from signs of aging such as hair loss and gray hair. It can be easily taken in before shampooing or treatment. By massaging the scalp, blood circulation improves, and you can expect relief from eye strain and shoulder / neck stiffness.
Once you use it, it is so comfortable that you will be addicted to it, and it is a reliable presence that will accompany your bath time. In order to ensure that it can be used safely by everyone from children to the elderly, we are particular about the gentleness of the ingredients and the pleasant scent.
The bottle can be stored upside down, and the contents are designed so that they come out quickly and can be applied directly to the scalp. You can also use it for bath time with your children without stress.
< main ingredients>
Tanakura Clay... Detoxification and blood circulation promotion
Dipotassium glycyrrhizinate... Itching and anti-inflammatory effect
Chrysanthalm Indicum Extract... Itching and anti-inflammatory effect
Lemongrass Leaf Stem Extract... Anti-aging and scalp care
Academic Root Extract... Anti-aging and scalp care
Grape Fruit Extract (Clock Gene)... Improvement of skin rhythm
Apple Fruit Cultured Cell Extract... Anti-aging effect
○ Essential oils
Geranium, Lavender, Frankincense, Bergamot, Palmarosa, Marjoram, Vetiver, Damask Rose, Peppermint
< How to use>
1Wet your scalp and hair sufficiently, apply it directly to your scalp and massage it (recommended with a shampoo brush).
2When the scalp becomes soothing, rinse it off thoroughly.
3Shampoo as usual, or take care of the ends of the hair with conditioner or treatment as it is
* It can be used even when the hair is dry. In that case, brush the entire area thoroughly, apply it directly to the scalp, rub it in, wait a while, and then rinse well
Contents: 250g Estimated period of use: 1-2 months

Who are supporting us?

Regardless of age or gender, it is supported by those who want to improve their own hair quality. The simple and unisex image of the package is also popular, and it is also used as a gift.
In some cases, it was chosen as a gift from a man to a woman, as a gift for parents and mom friends, and at a company farewell party, it was chosen as "something that is not too expensive, not too cheap, and a little better".
The products are available at the company's online shop, as well as at the hair salon "COTON" in Doll Town and the Marche Select shop in the Hayama area.
 
In addition, we have received the following impressions from those who have actually used it.
・ As I used it, the roots of my hair stood up better.
・ The smell and stickiness that were a problem are gone.
・ When I bought it for myself, my family secretly used it, and everyone in my family was addicted to it.
・ The shorter the hair, the faster the effect is likely to appear, so the hair quality of the short-haired husband improved at once.
・ I had hair loss dandruff due to pregnancy and childbirth, and I couldn't do anything about it, but I got a lot better using Holism.
・ I like the scent and want to use it
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