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Vita Viger

Vita Viger

ヴィタヴィガー
Vendor
東京タカラフーズ株式会社
Grissini is a fusion of traditional Italian manufacturing methods and modern sensibilities. It has a sophisticated taste with the scent of olive oil and will color your daily life with high quality

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T8010001124888

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About the brand

Grissini is a fusion of traditional Italian manufacturing methods and modern sensibilities. It has a sophisticated taste with the scent of olive oil and will color your daily life with high quality
1
It is versatile enough to offer suggestions for how to eat it, such as prosciutto rolls and dips. From snacks to soup sides, a variety of menus are gorgeously presented.
2
An authentic style with the scent of extra virgin olive oil. Safe quality of traditional Italy that suppresses additives and brings out the original flavor of wheat
3
Minimalist packaging with minimal waste. A stylish and sophisticated appearance that resonates with the sensibilities of those who seek a high-quality life
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Vita Viger is named from the Latin word "Vita-vitae, vigor-vigoris", which means "life and strength". As the name suggests, we aim to bring vitality and richness to our daily lives through food. The brand was launched by founder Giuseppe with a strong desire to convey traditional Italian food culture to the present day. Grissini, a long-time favorite on the Italian dining table, has a simple yet profound flavor and the flexibility to fit into any occasion.
　
What we want to achieve through Vita Viger is not just to deliver delicious bread. We want to be close to the lifestyle and values of those who eat it, and to bring subtle quality and comfort to everyday life. The minimalist and sophisticated design, the selection of materials that have been stripped down on waste, and the taste that resonates with modern sensibilities while preserving tradition. All of this is at the core of Vita Viger's brand philosophy.
　
Grissini is also versatile and can be enjoyed on its own, as an accompaniment to salads and soups, or as an aperitif with wine or cheese. We hope that it will not only decorate the dining table, but also enrich the time with family and friends. As a bridge between Italian tradition and modern lifestyle, Vita Viger will continue to offer unchanging quality and new proposals.
　

What are we doing?

Vita Viger is a brand that proposes the traditional Italian Grissini to the modern dining table. What we value is to bring out the original deliciousness of the ingredients and the simple and sophisticated taste to the fullest. Grissini has a light texture like crackers and a rich flavor of extra virgin olive oil. The recipe has been unchanged since its founding, and without adding unnecessary additives, it takes advantage of the taste of the ingredients themselves, such as carefully selected flour, olive oil, sesame seeds, garlic, and tomatoes.
　
In product manufacturing, while faithfully adhering to traditional Italian manufacturing methods, we are also particular about packaging and size to suit modern lifestyles. For example, the packaging design that is easy to carry and the size range that is easy to eat are ideas that are close to the busy lives of modern people. Grissini can also be enjoyed on its own with a variety of ingredients such as dips, prosciutto, salads, and soups, making it a popular item that expands the range of dining tables.

Commitment to the product

Vita Viger's Grissini is known for its simple and sophisticated taste, as well as its minimalist presence that blends into any occasion.
　
"Grissini Sesame"
A variation that perfectly harmonizes the savory sesame flavor and richness of olive oil. The grainy texture of the sesame seeds accents and goes well with wine and cheese. It is also active in snacks and party scenes, and is supported for its simple yet memorable taste.
　
"Grissini Pizza"
An elegant Grissini based on extra virgin olive oil and finished with a traditional Milanese cut. The spicy pizza flavor is appetizing, making it an authentic Italian taste. Of course, you can wrap it in prosciutto or serve it with cheese or soup for a gorgeous hors d'oeuvre that will decorate your dining table. It goes well with alcohol, making it the perfect dish for thoughtful hospitality or to elevate everyday life.
　

Who are supporting us?

Vita Viger is favored by the minimalist-minded demographic in urban areas who are particular about food and those who seek a high-quality lifestyle. The actual customer base is mainly women in their late 20s and 40s, and many of them value meals with family and friends, those who like home parties with wine and cheese, and those who prefer health-conscious and simple ingredients.
　
Wholesale destinations include sensitive select shops, urban supermarkets, and organic food stores. It can be easily purchased at the online shop, so it is delivered to a wide range of customers nationwide. Many people who have actually purchased it have commented that it will make their dining table gorgeous, that it is easy to pair with any dish, and that the packaging is stylish and perfect for gifts.
　
It is also used in restaurants and cafes, where it is increasingly served as an appetizer or side dish. Vita Viger continues to be chosen by those who seek subtle quality in their daily lives for its solid quality and refined taste.
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