Design Happa (design88) is an eyewear brand founded by SUGIMOTO DESIGN STUDIO in 2014.
"I want to bring my own glasses to the world."
The brand that was created to realize such a desire is "Design Happa".
What kind of glasses will you send out into the world? First of all, I narrowed it down to that one point.
Then, I was reminded of a friend's words.
"These glasses became uncool when I put prescription lenses in them."
These words were shocking.
It is no exaggeration to say that many glasses on the market are not intended to be finished products with prescription lenses.
And so the concept of "designing glasses with the most beautiful finished product" was born.
The origin of "design88" is that Japan and other Asian countries incorporate the auspicious number "8".
I named it so that it will be a lucky item for lovers of these glasses.
The reason why we dare to read 88 as happa is because we get it from the familiar multiplication table.
I want you to feel easy to remember and familiar.
I want people to think freely about glasses without being bound by preconceived notions and stereotypes, and to have fun and free time with these glasses lovers.
As a lover of glasses and as a designer, "lightness", "comfort", "beauty", and "play"
And the glasses that created "freedom" are "Design Happa".