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design88

The light, beautiful, and playful UV protection eyewear "design88" is free of ideas. Enjoy handmade eyewear freely and enjoy the comfort of wearing.

〜1,000
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design88

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スギモトデザインスタジオ
The light, beautiful, and playful UV protection eyewear "design88" is free of ideas. Enjoy handmade eyewear freely and enjoy the comfort of wearing.
〜1,000
Followers

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About the brand

The light, beautiful, and playful UV protection eyewear "design88" is free of ideas. Enjoy handmade eyewear freely and enjoy the comfort of wearing.
1
This is eyewear that is completed by the user. After coloring, it is aged, and it transforms into unique eyewear with damage over time. This is not a degradation but an aesthetic of invasion (evolution).
2
Expand your vision freely while protecting your eyes with UV-blocking transparent lens eyewear. It is compatible with prescription lenses and is very comfortable to wear. Let your personality shine with stylish eyewear.
3
Japan Glasses Awards 2023 Technical Division Winner Product number: -3106 Color: Blood-stained earth, "red" for short

More about the Brand Owner

杉本早見

スギモトハヤミ

It is a very small eyeglass manufacturer. And not a serious glasses manufacturer. I'm confident in what I'm making, but I'm not making something that will appeal to everyone. Only if you are looking for glasses that are a little different or glasses-like, please do! After graduating from the Department of Three-Dimensional Modeling at Saga Art College in 1987, he was in charge of planning and design at an eyeglass manufacturer in Fukui Prefecture, and established Sugimoto Design Studio in 2003. Awards 2016 Best Eyewear Contest 2016 Women's Division Grand Prix Planning & Design 2017 Japan Eyewear Awards 2018 Men's Division Grand Prix Planning and Design 2022 Japan Eyewear Awards 2023 Technical Category Winner in charge of planning and design
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Design Happa (design88) is an eyewear brand founded by SUGIMOTO DESIGN STUDIO in 2014.
 
"I want to bring my own glasses to the world."
The brand that was created to realize such a desire is "Design Happa".
 
What kind of glasses will you send out into the world? First of all, I narrowed it down to that one point.
Then, I was reminded of a friend's words.
"These glasses became uncool when I put prescription lenses in them."
These words were shocking.
 
It is no exaggeration to say that many glasses on the market are not intended to be finished products with prescription lenses.
And so the concept of "designing glasses with the most beautiful finished product" was born.
 
The origin of "design88" is that Japan and other Asian countries incorporate the auspicious number "8".
I named it so that it will be a lucky item for lovers of these glasses.
The reason why we dare to read 88 as happa is because we get it from the familiar multiplication table.
I want you to feel easy to remember and familiar.
 
I want people to think freely about glasses without being bound by preconceived notions and stereotypes, and to have fun and free time with these glasses lovers.
As a lover of glasses and as a designer, "lightness", "comfort", "beauty", and "play"
And the glasses that created "freedom" are "Design Happa".
 
 

What are we doing?

Every screw is made in Japan, and hand-assembled by eyeglass craftsmen in Fukui, an eyeglass production area.
 
It is a brand that does not rely on new manufacturing methods or material characteristics, but pushes forward one step further.
 
We are not satisfied with the coating technology that took three years to develop for the front material, which was difficult to paint, and we are not satisfied with that alone, so we manually scrape and age each paint once it has been applied. The paint damaged by this can be enjoyed over time like a leather product.
 
There are two types of temple colors (vine parts), and the light gray ice treatment is a special process that has a matte texture but a glossy grain. On the other hand, the iridescent sanka process is quenched with a burner and colored by atmospheric oxidation. These are also done by hand. Since β titanium substrate is used as it is, you can enjoy the color change due to the oxidation effect of both over time.
 
All products are made-to-order, small rods, rare and handmade high quality and gems with a unique taste.
 

Commitment to the product

【Front】
Made of polyamide, which is lightweight and has excellent heat and scratch resistance. It is characterized by a rough texture and color like iron castings.
【Temple】
Lightweight and elastic β titanium is used. The color becomes darker with age.
[Lens]
Transparent sunglasses lenses with a visible transmittance of 91% and an ultraviolet transmittance of less than 1% are used. Although it is transparent, it can protect against ultraviolet rays. Prescription lens compatible.
 
 
DAMAGE COLLECTION
After coloring, it was deteriorated by aging. The deteriorated paint is scraped off by external forces over time, and the color changes to engrave the user's history. A collection that the user completes over time.
 
Item No.: -3106 Color: Blood-stained earth "Red" for short
Japan Eyewear Awards 2023 Technical Category Winner
 
ZIGUZAGU COLLECTION
Powerful marks that have been roughly carved with tools from the stone used for stone carving. During the making of the sculpture, he was fascinated by the shapes that could not be seen in the finished sculptures, and this collection was born.
 
Product number: 39100102 "Is the third form the final form?" Color: Carbon gray
 
DRAPE COLLECTION
The natural sagging that appears when the cloth is shaken. In addition to the expression of beauty, many mythological and religious sculptures express movement, stillness, joy, anger and sorrow through the drape of clothing. A collection with the motif of the drape.
 
Product number: 96398 Color: Red armor handed down from ancient times "Old red" for short
 

Who are supporting us?

It is supported by people who are not bound by existing markets such as age, gender, nationality, income, etc.
Japan Domestic eyewear retailer (https://www.design88.info/shop). Eyewear retailers in Hong Kong and Taiwan. It is sold through our own EC (https://design88.official.ec/).
 
Testimonials
"I was surprised by the unique design, the light weight that betrays the appearance when I pick it up, and the comfort when I try it on."
"When I saw the design, I couldn't help but say, 'Beautiful!', and when I heard the brand story, I thought, 'Unique!' I felt."
"I was looking for Date glasses because they are contacts, and I felt the manufacturer's commitment to these glasses because they come standard with UV-blocking lenses. The design and comfort are the best ever."
"It was love at first sight when I saw it on social media."
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You can also get an up to 30,000 yen coupon!

 

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