The Absence of the Forest

アルモリノハナシ

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株式会社在る森のはなし

Female Leadership

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T9070001040427

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About the brand

Red, yellow, purple, pink... It is an herbal syrup (cordial) made by a phytotherapist by blending herbs and spices according to the state of mind and body.

Seeing your own illness itself is a heavy burden for you. It's out of the question. A new kind of drink that snuggles up to such problems through tea time.

The complex formulation is the result of meticulous analysis and calculation. We aim to be a product that can be easily drunk, easily carried, and that the feeling that "you have to be conscious of your health!" does not become a burden to you.

More about the Brand Owner

金子ひとみ（株式会社在る森のはなし共同代表）

KANEKO HITOMI

While working for an educational publishing house in Tokyo, he obtained qualifications as an herbal therapist and phytotherapist. Through a friend he met there, he moved to Gunma Prefecture and founded a company with his friends. The trigger for his conversion was that he realized that he was a sensitive creature. Currently, in Takayama Village, Gunma Prefecture, we collect plants that are abundant around us while wandering here and there, saying, "This child can be used, this child is also wonderful!" and makes and sells herbal products. When the plants fall asleep, they live by designing, embroidering, and knitting. Although she is called "Witch" by the people around her, she has set up a small "witch's room" in the herb garden and miscellaneous goods store "Frogtope", and continues to hold small workshops for adults and children who admire witches.

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What are we doing?

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Why are we doing?

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The presence of the forest has "used the power of plants and nature to restore my delicate self."

With Hitomi Kaneko, who has a past,

"I am fascinated by the beautiful village scenery and want to live for it!"

It consists of two representatives of Saki Kigure, who have a past of purchasing vast abandoned farmland.

When I write it down, it looks like two wonderful people, but it's actually like this.

Kigure worked hard to cut the bamboo slope, maintain the waterways, and cultivate the vast land.

While exhausted from the tremendous 'fairy who returns the earth to green' every day

This is also a collection of plants that fascinate me and dry them.

I just put it in a tea box...

At that time, Kaneko decided to use medical herbs and

It is good to have a qualification such as phytotherapy, but "there are few opportunities to come into contact with nature in the city"

You want to process herbs yourself, but you suffer from the frustration of not being able to do so.

The story begins when these two people meet by accident.

Yes, because I am drawing this story, the company name

It is like the title of a slightly unusual book called "The Existence of the Forest".

These two people who love fairy-like plants and nature live together

It wasn't that difficult.

What was even more difficult was that they had different values and constitutions from their own.

It is coexistence with other races.

Herbal syrups were originally developed to restore oneself.

But as a result, in response to the troubles of these two people, in order to kindly understand each other with other races.

It gradually evolved as a tool.

Oh, I said it coolly!　No, no.

The two of us went back and forth and managed the company while coexisting with many people.

Before you know it, the existence of herbal syrup is close to our coexistence and peace.

He kept helping me. (Congratulations, congratulations?) ）

What are we doing?

・Development and sales of products that make use of the wisdom of herbal and other plant therapies

・Utilizing the wisdom of plant therapy, assisting in the operation of a health café

・Use the developed abandoned farmland to hold events that can be enjoyed in nature

・Holding and promoting the organization of events that promote physical and mental recovery through contact with nature through agricultural work and horticulture, such as horticultural therapy.

・Development of abandoned farmland and neighboring areas and environmental conservation activities (including tree planting)

Commitment to the product

"Listen to your own problems" This is actually

It is also something that cannot be done unless the mind and body have recovered to some extent.

If we become weaker than that, we don't even have the energy to face the problem.

Sensitive people are often driven to this state.

At such times, you can choose intuitively without thinking too much, and first of all, the content is soft and heavy.

We think it's important to take it lightly.

This leads to branding images and product design.

Also, herbs and spices are not preferred by everyone.

Sometimes people say, "It's not delicious, but it's good for your body."

Kaneko (phytotherapist) himself reacts sensitively to textures, aromas, and small things.

Because it becomes a small stress on a daily basis

Ignoring such feelings and saying, "Please drink it as it is."

How was it? Taking advantage of the experience I thought, "It's delicious no matter who drinks it."

As a result of aiming for product development, herbs and spices are combined with fruits and sugar that is gentle on the body.

Combine them to make a syrup that has been boiled down (it is called cordial)

I settled down there.

By making it in the form of syrup, it can be drunk in combination with various splitting ingredients.

Now that you can choose the way you drink it that suits you better.

Thankfully, we sometimes hear that we use it for cooking.

The container is also easy to transport, easy to throw away, and has a high shelf life.

For when you are in doubt and can't decide, choose a small size or a set of 4 colors.

To make it easier to choose, are you this type? We will create a selection site.

Little by little, little by little, thinking about those who are concerned about small stimuli

We are expanding what we can improve.

I would appreciate it if you could slowly watch the small steps of the fairies.

Who are supporting us?

The most important thing is branding, worldview, etc., "gentle, soft, but important"

I often sympathize with the theme.

The label is cute and the color is cute.

It is said that it is difficult, not heavy, easy to choose intuitively, and has a light psychological burden

I also received your thank you.

Still, it is a complex and unique flavor that is formulated with wisdom

We often receive evaluations.

Recently, it is necessary to have a dialogue with customers, such as salons, but that is quite difficult

For those who don't go too far into the other person, but want to catch the other person's state

We are getting more and more hired.

In addition to being used in the conventional wellness industry,

Even those who were not interested in herbs by adjusting the taste said, "I was able to drink this, it's delicious."

"Hey, there are herbal products like this," he said.

In particular, it seems that there are many situations where men are actively interested in the store and pick it up.

You don't have to worry about it breaking, and the price is just right.

Even in the gift market, such as "I want to give it to my family and acquaintances",

It is used by many people.

Brand review for The Absence of the Forest

Reviews, word-of-mouth, and impressions from buyers who purchase this brand

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Other Salon & Healthcare

Posted on

10/31/25

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アロマトリートメント後のアフターティーとして、お客様のお身体に合わせたものをお出ししたいなと考えており、こちらのコーディアルに出会いました。今までのハーブティーは飲みにくさから残されるお客様もいらっしゃったのですが、こちらのコーディアルは「身体に良いのに美味しいわ」とご好評です。レジ横に置かせていただいているのですが、アロマ後にご購入いただくお客様だけでなく、アロマ以外でご来店のお客様でも、パッケージやネーミングが素敵だからとご購入される方もいらっしゃっいました。ビン入りのコーディアルが多い中、捨てやすいパウチなのもオススメしやすい理由になっております。

This review is based on orders for the following products

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このたびは丁寧なレビューをお寄せくださり、誠にありがとうございます。アロマトリートメントの後に、お客様のお身体に合わせてお出しいただいているとのこと、とても嬉しく拝読いたしました。「身体に良いのに美味しい」と感じていただけたこと、またハーブティーが苦手な方にも受け入れられているとのお声は、私たちにとって何よりの励みです。植物の力を“日々の養生”として気軽に心地よく取り入れていただけるように、という想いでつくっておりますので、サロン様のケアと重なる部分が多く感じられ、嬉しいご縁に感謝の気持ちでいっぱいです。また、パッケージやネーミングにまで目を留めていただきありがとうございます。瓶ではなくパウチにしたのも、日常の中で気軽に使っていただきたいという想いもありましたので、そうした点もお客様に響いていると伺い、ほっといたしました。これからも、季節やお客様の体調に寄り添う一杯をお届けできるよう努めてまいります。このたびは心のこもったお言葉を、本当にありがとうございました。今後ともどうぞよろしくお願いいたします。在る森のはなし

Other retail stores and e-commerce sales

Posted on

7/23/25

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リピート購入させていただいております。ハーブ好きな方や年齢問わず女性に人気です。パッケージも可愛いし、お客様は楽しそうに選んでいる印象です。体質別で選ぶのも他にはない感じで好評です！魔法のコーディアルという名前やブランドの世界観も相まって、総じて素敵なお品物です。ハーブやスパイスをしっかり感じますが、主張しすぎない程よい塩梅で飲みやすく、どの味も美味しいです！

This review is based on orders for the following products

Replies from brands

ご丁寧なご感想をありがとうございます。いつも魔法のコーディアルをお選びいただき、本当にうれしく思っております。お客様が楽しそうに選んでくださっているご様子、私たちにとってもとても励みになります。体質別で選べる点や、世界観も含めて楽しんでいただけているとのこと、大切に育ててきたコンセプトが届いているようで、本当にありがたく思っております。これからも、日々のちょっとした魔法のようなひとときをお届けできるよう、精進してまいります！今後ともどうぞよろしくお願いいたします。

Chiropractic・Massage・Acupuncture Clinic・Stretch Shop

Posted on

6/1/25

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コンセプトもデザインも、そしてもちろんお味もとても気に入っています。お客様へのアフタードリンクにとても喜ばれておりますし、原材料も安心でオススメしやすい商品です(^^)

This review is based on orders for the following products

Replies from brands

このたびは、嬉しいレビューをありがとうございます！いつも魔法のコーディアルをご愛顧いただき、誠にありがとうございます。サロンにお越しのお客様にも喜んでいただけているとのこと、とても光栄で、私たちにとって何よりの励みになります。これからも安心してお使いいただける商品をお届けできるよう努めてまいりますので、今後ともどうぞよろしくお願いいたします。

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The Absence of the Forest

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The Absence of the Forest

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About the brand

More about the Brand Owner

金子ひとみ（株式会社在る森のはなし共同代表）

KANEKO HITOMI

Learn more about this brand

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Brand review for The Absence of the Forest

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