What I value most is the concept of "creating habits to blend into everyday life and love yourself." In order to realize this worldview, we have created products without compromise in the following points.
[Insatiable pursuit of taste that continues because it is delicious]
Many people have a negative image of protein as "powdery" or "I don't like it because it has a unique taste". However, no matter how nutritious it is, if it is not delicious, it will be stressful to continue drinking it, and you cannot hope to make it a habit. Therefore, producer Eimi Fukada herself spent more than a year and a half repeating the prototype production many times until she was satisfied. In particular, we are particular about the balance of sweetness and aroma in millimeters, and even if you mix it with water, you can enjoy it like juice or sweets. Those who have tried more than 5 products from more than 1 companies and have been frustrated have achieved amazing quality, saying, "I want to drink this every day."
[Micronization technology that enables the elimination of a shaker]
Many proteins are prone to clumping and require a strong shaker shake. However, we thought that "making it easier and able to drink anywhere" was the key to continuation. Therefore, we have adopted a unique processing technology that makes powder particles as fine as possible. This unique technology allows you to simply mix water and powder in a cup with a spoon to achieve a magical meltability that melts quickly. We are particular about the "quality of experience" that eliminates the embarrassment of shaking the shaker on the go or in the office, and allows you to replenish your nutrition smartly even on busy mornings.
【SDGs Initiatives and Contribution to the Future】
In order to protect not only the beauty of individuals but also the beauty of the earth, we use yeast protein, which has a low environmental impact during the manufacturing process, as one of the main raw materials. By incorporating a "third protein" following animal and plant-based products, we hope to continue to be a brand that supports the realization of a sustainable society and the health of the next generation.