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SHIRORU

SHIRORU

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シロル
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SHIRORU株式会社
A high-quality skin care brand inspired by the clear transparency of snowy landscapes and carefully adjusts the beauty of bare skin starting with facial cleansing.
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T3010001204463

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About the brand

A high-quality skin care brand inspired by the clear transparency of snowy landscapes and carefully adjusts the beauty of bare skin starting with facial cleansing.
1
Centered on carbonated foam facial cleansing, the formula design is gentle and easy to use on a daily basis, and provides consistent care from face washing to base makeup.
2
Focusing on quasi-drugs, we offer everything from facial cleansing to multifunctional care, catering to skin concerns of a wide range of ages.
3
With its fresh feel and easy-to-incorporate design into daily life, many people love it in the series.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason why SHIRORU started his journey was to pursue the ideal of "wearing snow-like transparency on bare skin, which everyone longs for." On a winter morning, the delicate and pure beauty that will captivate your heart with the clear silver world. The desire to feel that scene firsthand is the origin of the brand.
　
When we launched the brand, we reaffirmed that "washing" is the foundation of beauty. Gently remove unnecessary items and bring out the skin's natural clarity. It's an experience that goes beyond mere care – it's a soul-clearing experience. SHIRORU's products generously infuse carefully selected ingredients and unique techniques to achieve both gentle skin and reliable effects.
　
What we aim for is not just beauty; To bring out the brilliance of bare skin itself to the fullest, and to wear a beauty that is more than bare skin. SHIRORU continues to evolve so that everyone can achieve their own transparency, regardless of the season or age. From the brand's birth to today, we have listened to many customers and taken on the challenge of achieving their ideal skin. SHIRORU will continue to make progress in order to deliver snow-like transparency to everyone.

What are we doing?

Based on the concept of "transparency that begins with washing your face," SHIRORU offers skin care and base makeup to bring out the natural beauty of your skin. To embody the brand's worldview, we maintain a thorough commitment to product development. In particular, "Crystal Whip", which can be said to be the symbol of the brand, has been the No. 1 facial cleanser in Japan for three consecutive years, and the high-concentration carbonated bubbles, which are smaller than pores, adhere to the skin so that they adhere to the skin, gently removing unwanted dirt and dead skin cells.
　
The development of this carbonated foam involved trial and error in detail, such as the concentration and durability of the foam, and the adhesion to the skin. It contains 92.3% moisturizing ingredients, providing both moisturizing and transparent feelings after washing. The formula is gentle on the skin and is thoroughly free of six types (alcohol, parabens, mineral oil, synthetic fragrances, synthetic colorants, and petroleum-based surfactants).
　
In addition, the "Boost Repair Serum" provides the necessary moisture and radiance to the bare skin after washing, and the "Crystal VC Whitening Gel" that both whitens and moisturizes, providing consistent transparency care from face washing to base makeup. We are also particular about the production background of our products, and have a manufacturing system that takes advantage of carefully selected raw materials and high technical capabilities in Japan.
　
Furthermore, from the perspective of the SDGs, disposable face wash towels are made of natural cotton, which is both gentle on the skin and hygienic. We want to be a brand that is constantly evolving, reflecting the voice of our customers. SHIRORU is not just a skincare brand, but aims to spread the value of beauty called transparency to society.

Commitment to the product

[Crystal Whip]
It features dense carbonated bubbles that are created with one push. The fineness and longevity of the foam are silky to the touch, and it removes dirt deep into the pores while minimizing friction when washing your face. Contains 92.3% moisturizing ingredients, leading to moist and transparent skin after washing. Its versatility, which can also be used as a foam pack, has also been highly praised by many customers.
　
[Crystal VC whitening gel]
Although it is an all-in-one, it is both whitening and moisturizing. As a quasi-drug that suppresses melanin production and prevents blemishes and freckles, it is close to the lifestyle of busy modern women. The fresh gel blends smoothly into the skin and keeps it moisturized without being sticky. It is so popular that one in three members love it, and the large number of repeat customers speaks for itself.
　
[Crystal Wrinkle UV Day Cream]
A daytime cream that contains active ingredients for whitening, wrinkle improvement, and skin irritation prevention. With a light texture, it protects the skin from ultraviolet rays while delivering moisture and beauty ingredients to the stratum corneum. It is easy to use before base makeup in the morning and gives the impression of transparent firm skin.
　

Who are supporting us?

SHIRORU is highly supported by women of all ages, especially those who seek clarity and bare skin beauty. In particular, the target audience is working women in their late 20s and 40s, as well as people with a high sense of beauty, and their appeal is spreading through social media and word of mouth. The actual customer base is diverse, including those who suffer from sensitive or dry skin, those who are conscious of aging care, and those who are looking for full-fledged care easily even in their busy lives.
　
In addition, the company is expanding its availability at variety stores, department stores, and cosmetics specialty stores nationwide, and is gaining new fans through physical store experiences.
　
Many buyers have expressed high satisfaction and repeat intentions, such as "I felt that my skin gave a brighter impression" and "I was looking forward to washing my face". SHIRORU is more than just a skincare brand, it continues to be loved by many as a partner that supports daily beauty and confidence.
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