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Frog. Over. Born. Natural, Fermented, Hair & Skin Cosmetics Enic Hair care and skin care that is kind to people and the earth, and does not compromise on beauty, is packed with the commitment and thoughts of a hairdresser.

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株式会社アルテジェネシス
Frog. Over. Born. Natural, Fermented, Hair & Skin Cosmetics Enic Hair care and skin care that is kind to people and the earth, and does not compromise on beauty, is packed with the commitment and thoughts of a hairdresser.
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About the brand

Frog. Over. Born. Natural, Fermented, Hair & Skin Cosmetics Enic Hair care and skin care that is kind to people and the earth, and does not compromise on beauty, is packed with the commitment and thoughts of a hairdresser.
1
Based on the concept of returning to the earth, it is a hair and skincare brand that is friendly to people and the earth, containing naturally derived ingredients as much as possible.
2
Twenty-one active hairdressers are involved in the development, and beauty professionals have pursued a comfortable feeling of use and beauty of the finish, and salon-quality items are available.
3
Arte Genesis Co., Ltd., which operates beauty salons Ash and NYNY, created it with the idea of rough hands of hairdressers, customers' hair and scalp problems, and the future of the global environment.

More about the Brand Owner

株式会社アルテジェネシス

Arte Genesis,Inc.

Becoming a lifelong hairdresser We will provide a stage where each hairdresser can demonstrate his or her best abilities, so that as many hairdressers as possible can work to the fullest. We aim to be a group organization that looks ahead of the beauty industry, explores diverse options, continues to take on challenges, and continues to innovate and improve.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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In beauty salons, many liters of shampoo foam are shed per day.
This water eventually flows into rivers and oceans, putting a burden on the environment.
At the same time, there are quite a few staff members who have no choice but to quit their hairdressers due to rough hands caused by the surfactants contained in shampoos.
 
In the midst of such a problem, we came across "Sohorohasu" (fermented yeast extract) developed by a Japan scientist specializing in fermentation methods.
 
The production method is fermentation. The raw material is rape flowers. Manufactured in India's unemployed.
It is a 100% naturally-derived surfactant that returns to the earth with high biodegradability and is gentle on the hands and skin of beauticians.
 
For the future of the beauty salon industry, we decided to aim to create products using sohorohasu (fermented yeast extract).
 
 
 
 

What are we doing?

One of the most challenging aspects of this project was the lack of satisfaction with the texture of natural products from hairdressers.
 
With the goal of creating a product that hairdressers can confidently recommend to customers as professionals, we shared with them the future of the beauty salon industry, and after repeating prototypes for two years, we arrived at a formulation with a texture that the beautician himself wants to use every day.
 
The bubbles that have been shed clean the earth.
Gently protect the beautician hands and skin.
Let customers enjoy the style of returning to the salon for a long time.
While protecting the environment, we do not compromise on usability and finish. It is a brand ennic that enriches the daily life of those who use it a little.
 
 

Commitment to the product

■ Shampoo LB
 
I want you to enjoy the design on your way home from the beauty salon for as long as possible.
With that in mind, shampoo is the one that has been prototyped the most.
 
This amino acid-based shampoo is particular about being gentle but refreshing on the scalp without degrading the effect of the salon treatment too much, and is particular about "Sohorohasu ®"*1, silk-derived cleaning ingredients*2, 22 kinds of moisturizing ingredients, and naturally derived ingredients.
With a rich lather, it is stress-free to use without squeaking when washing or flushing. Wash your hair so that it is easy to pass through your fingers.
It can be used by small children, heat damage from high tones and irons, and hair that has begun to show age-related problems.
It is the No. 1 product with the No. 1 repeat rate.
 
It has a natural essential oil scent that harmonizes "lavender" and "bergamot peel".
 
■ Treatment LB &Hair Mask LB
 
There are two types of Enic treatments: a non-silicone type and a silicone-containing type, which is rare for natural products.
Hair after coloring and perming at a beauty salon is in a sensitive state.
Beauty professionals judged that silicone is also a necessary ingredient for damaged hair, so we decided on two types to choose from.
 
Both contain heat-active ingredients that benefit from the heat of hair dryers and curling irons*3, allowing you to choose the damage level and texture of your choice.
 
■ Oil Serum
 
It is a multi-oil that is close to the worries of the user.
If you are concerned about dry skin, use it as a booster oil at the beginning of your skin care routine to ensure that your lotion penetrates smoothly (to the stratum corneum).
If you are concerned about the dryness and spread of your hair, apply a small amount to the tips of your hair before the dryer and dry it for a moist and soft texture.
If you apply a small amount in the morning after styling, you can reduce the spread of hair due to dryness in winter and humidity in summer, and keep it glossy all day long.
It can also be used as a body care after a bath.

Who are supporting us?

We have received many repeat customers who are impressed by the scent and fingers of shampooing at the beauty salon.
 
Hair care is in the late 20s when you are concerned about hair damage and hair changes ~,
Skin care is centered on people in their 30s ~ who are increasingly worried about moisture.
From the comfort of use, fragrance, and package design, it is chosen as a share cosmetic regardless of gender.
 
We use 100% recycled PET for the container, and we also use bagasse paper, a material that uses sugarcane pomace, for the cosmetic box, and we want to contribute to the protection of the environment.
We are also pleased with customers who want to choose such environmentally friendly products, but have not been able to continue due to the feeling of use.
 
 
 
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