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Rosée de Louis

Rosée de Louis

ロゼ・ド・ルイ
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株式会社ピダン
Roses hand-picked in Versailles' "King's Garden" are naturally fermented in oak barrels. This is the first non-alcoholic rose wine in Japan to be additive-free.
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About the brand

Roses hand-picked in Versailles' "King's Garden" are naturally fermented in oak barrels. This is the first non-alcoholic rose wine in Japan to be additive-free.
1
A gem made by natural fermentation in oak barrels of roses hand-picked in the "King's Garden" loved by Louis XIV. It has an overwhelming narrative and rare value, and is good at appealing to highly sensitive customers.
2
Through unique natural fermentation, more than 101 types of metabolites are extracted. It is a completely additive-free, non-alcoholic fermented drink that supports beauty and health from within.
3
With its unique position of "high-quality luxury goods", it has also attracted high attention at department store events. It is a killer item that is strong in demand for health-conscious people and gifts, and raises the quality of the brand.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The origin of the brand lies in the overwhelming vitality of roses blooming in Versailles' "King's Kitchen Garden" while searching for "authenticity" around the world as a former major department store buyer.
　
Currently, the non-alcoholic market is growing like never before, with health consciousness accelerating around the world and the establishment of a "sobercurious" lifestyle that does not dare to drink alcohol. However, many products on the market remained "alternatives to alcohol". In the midst of this, I came across a one-of-a-kind non-alcoholic rose wine that ferments roses naturally in oak barrels. I was convinced that it is not just a luxury item, but that it has the potential to nurture beauty by incorporating the power of roses from the inside, and that it is truly the "key to well-being".
　
What we want to achieve is that people living in today's busy world have a rich time to care for themselves. Combining traditional French cultivation and manufacturing methods that have been around since the 17th century with modern health awareness, every time you drink it, your mind and body will be in good shape. We aim for a society where such "beauty and health" are present in everyday life. We continue to propose beauty habits that go beyond mere beverages and update lifestyles themselves.

What are we doing?

Using rare roses hand-picked in Versailles' "King's Garden" and the perfume city of Grasse, the world's first natural fermentation process in oak barrels, we are developing a non-alcoholic rose wine "Rosée de Louis" without any additives.
Instead of relying on artificial flavors or sweeteners, we are particular about aging over a long period of time to bring out the natural power of the plant. The more than 101 types of metabolite (metabolites) produced during this fermentation process are the core of what Pidáne defines as a "drinking serum". The noble aroma that spreads the moment you pour it into the glass, the deep taste derived from oak barrels, and the gentle feeling that permeates your body. While satisfying all five senses, we are building a world view of uncompromising beauty that fundamentally regulates the physical environment from the ground up.

Commitment to the product

1. Rare materials related to World Heritage Sites: Roses grown without the use of chemical pesticides are used in the "King's Garden" in Versailles, which was loved by Louis XIV. Its historical value and rarity make it a one-of-a-kind attraction.
　
2. Long-term natural fermentation in oak barrels: Applying wine brewing techniques and slowly fermenting in oak barrels. This process extracts more than 101 useful ingredients, including amino acids and polyphenols, without heating. It supports transparency and circulation from the inside.
　
3. Completely additive-free pure formula: 100% natural design without any fragrances, colorants, preservatives, sugar, or alcohol. Even fasting and extremely health-conscious individuals can enjoy the ultimate clean label with confidence.

Who are supporting us?

　
(Photo) Nihonbashi Mitsukoshi Main Store Main Building 1st Floor POPUP
　
The main support group is men and women in their 30s and older who are extremely health-conscious and beauty-conscious. Many people say that they wake up refreshed in the morning and that they can feel the change in their condition from the inside, and it is deeply rooted not just as a beverage, but as a "drinking serum" that is essential for daily self-care and beauty routines.
　
In particular, it is characterized by the strong trust of wealthy people who can discern intrinsic value and foreign customers of department stores, who enjoy the highest level of lifestyle. For those who value "the solid value of the contents" regardless of trends, the historical background of Versailles and the story of "the ultimate clean label" that does not compromise at all give them the pleasure of owning and loving it.
　
As for sales channels, POPUP from first-class department stores, high-quality lifestyle select shops, and sensitive private spas are the main focus. Due to its overwhelming story and luxurious packaging, it is chosen not only for yourself, but also as a gift for a special person or as a support drink to enhance the quality of fasting. The repeat rate of those who pick it up is very high, and it has established a solid position in the wellness market as a unique entity that combines beauty and luxury products at a high level.
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