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YAYAPAPUS

YAYAPAPUS

ヤヤパプス
Vendor
有限会社HITEN
YAYAPAPUS is a store specializing in Asian furniture and miscellaneous goods that delivers the warmth of traditions and craftsmanship from all over Asia in a way that gently accompanies Japanese life.

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T6090002007731

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About the brand

YAYAPAPUS is a store specializing in Asian furniture and miscellaneous goods that delivers the warmth of traditions and craftsmanship from all over Asia in a way that gently accompanies Japanese life.
1
With the theme of life and travel memories, we value the excitement of traveling through the Asian market and the quality that can be loved for a long time.
2
We will deliver with a special design, quality, and price that can only be realized because it is an in-house plan.

More about the Brand Owner

藤巻賢司

KENJI FUJIMAKI

Founded in 2003, we mainly import our own planned products from Southeast Asian countries. We do our own finishing work on both furniture and miscellaneous goods and strive for high quality. All the staff will do their best to make the product as well as the company loved by everyone, so thank you very much.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The story of Yaya Paps began with the passion of its founder, Kenji Fujimaki. When he visited Asia for the first time, he was struck by the beauty of the furniture and miscellaneous goods that local craftsmen put in the effort to create, as well as the warmth of the land. The individuality created by each handicraft and the kindness that is close to the lives of the people who use it, which are not found in mass-produced products. I want to deliver it to the Japanese people as well—this strong desire is the origin of Yaya Paps.
　
However, the journey to launching the brand was by no means smooth. I visited many times to build a relationship of trust with the local community, and despite encountering language and cultural barriers, I devoted all my energy to conveying the skills and thoughts of the craftsmen to Japan. At times, we struggled with transportation problems and quality control difficulties, and we almost failed many times, but the belief that we wanted to deliver really good products was the driving force behind overcoming difficulties.
　
Yaya Paps' goal is not just to sell Asian furniture and miscellaneous goods. We provide an experience that allows you to feel the exotic wind in your life and make your daily life a little special. And to protect the traditions and techniques of local craftsmen and support sustainable manufacturing. Our mission is to respond to customers' voices of "I wanted something like this" and deliver products that will truly satisfy them.
　
The story of Yaya Paps is a story of endless challenges woven together by the passion of the founders, the pride of the craftsmen, and the smiles of our customers.

What are we doing?

As a store specializing in Asian furniture, miscellaneous goods, and exteriors, Yaya Paps aims to be a bridge between local traditions and Japanese life. What we value is not just importing and selling, but also having direct dialogue with local craftsmen, sharing them equally, and consistently paying attention to everything from material selection to design and finishing.
　
For example, the popular teak furniture series uses only high-quality teak wood grown under sustainable forest management in Indonesia. Each piece is finished by hand by local skilled craftsmen, making the most of the warmth and natural texture of the wood. Furniture with a unique expression that can never be created in mass production. These become more flavorful the longer you use them, and they grow with the history of your family.
　
In addition, Asian miscellaneous goods and interior accessories are all made with traditional local techniques and materials. We carefully select products such as hand-carved figurines from Bali and fabrics such as ikat weaving that are filled with the skills and hearts of craftsmen from all over Asia. Through these products, we bring foreign cultures and stories to our customers' lives.
　
Furthermore, from the perspective of the SDGs, we carefully trim materials that have been discarded in the past, such as teak tree branches and roots, to create original products that cannot be imitated by others.
We place great importance on local job creation, the inheritance of traditional techniques, and consideration for the environment. We pursue manufacturing that is not disposable, but will be loved for a long time. Every time we receive comments from customers that "just having this furniture makes the room brighter" or "I look forward to using it every day", I realize that our commitment is bearing fruit.

Commitment to the product

All of Yaya Paps' products are born from the idea of "bringing color and warmth to life". Among them, the main one is the teak furniture series. For example, the "Natural Rack of Teak Roots (Natural)" is a one-of-a-kind design that makes use of the natural shape as it is. The curves and nodes of the roots of the tree are kept intact, and no two are the same. Just place it in your living room or entrance to instantly immerse yourself in the atmosphere of an Asian resort. Customers have given high praise for their storage capacity and beautiful appearance.
　
In addition, the "Tail Cat Toilet Paper Holder", which was launched as an in-house plan at the beginning of its founding, is still popular.
Currently, other companies are making similar products, but our products are delivered with luxurious materials and a degree of perfection that other companies do not have.
　
Kitchen utensils such as "solid teak cutting board L size" are "unbleached, non-glued, and unpainted" and are friendly to the human body. A gem that enriches the time you spend in the kitchen. It is characterized by its firm thickness, smooth feel, and color luster that deepens with use. If you serve bread, cheese, and fruit on the table as it is, the dining table will instantly brighten up. It is also highly durable and can be used for a long time, and is favored by many customers.
　
In addition, animal miscellaneous goods such as the playful "Primitive Jazz Band" series and "Skateboard Primitive People" are popular as gifts and interior accents. The warmth of handmade products and the humorous expression that makes you smile are attractive. Comments such as "It can be enjoyed by both children and adults" and "It brightens up the room".
　
Yaya Paps products bring small happiness and surprises to your daily life, no matter how you use them or in any occasion. All of our products are thoroughly selected from material selection to finishing, pursuing quality that will be loved for a long time.

Who are supporting us?

Yayapaps is supported by a wide range of customers. The main target audience is women in their 30s ~ 50s and families who are particular about interior decoration and miscellaneous goods. It is often used by those who want to personalize their living room and dining room, as well as those who are looking for special gifts such as gifts, housewarming celebrations, and moving celebrations.
　
The actual customer base is not only local customers who visit the physical store in Kai City, Yamanashi Prefecture, but also orders from all over the country through the online shop. It is highly supported by those who are looking for "handmade and warm items", and many people have commented that "the design is unique" and "you can feel the warmth".
　
In addition, as a current wholesale destination, inquiries from stores that are particular about space creation, such as furniture stores, general stores, and design offices, are increasing. Yaya Paps' products are popular for their role in accentuating the space and creating a topic. Another major feature is that customer feedback and posts on social media have attracted new fans and are spreading through word of mouth.
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