Nekotodo

ネコジタドウ

Vendor

Through the sale of original cutlery developed by nurses and colleagues who have experienced cancer treatment, we provide opportunities to feel the "joy of eating and the joy of living."

Social Good

Locally Made

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T9010001230933

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About the brand

Through the sale of original cutlery developed by nurses and colleagues who have experienced cancer treatment, we provide opportunities to feel the "joy of eating and the joy of living."

Physical difficulty in eating, such as difficulty in opening the mouth due to surgery and treatment, and psychological difficulty in living. We value the perspectives I have realized through these experiences and provide products and services.

We aim to create a universal society by using the perspective I realized because of my experience as a new value of "peer-made (designing with friends who have the same worries and issues)".

Connections are power. We run a community that makes people feel that they are not alone and creates opportunities for each person to draw out the power to make choices to live as they are.

More about the Brand Owner

柴田敦巨

Atsuko Shibata

She worked as a nurse in a hospital for 24 years. In 2014, he was diagnosed with parotid gland cancer and underwent three surgeries and chemoradiotherapy. Psychosocial influences are caused by changes in QOL, such as changes in eating and appearance. When I met friends in the same situation and felt that I was not alone, I realized that there is new value in the perspective that I have experienced. In February 2020, he established Nekotodo. Based on the concept of "living is eating," we provide opportunities to feel the joy of eating through the planning and sale of original products and community management. Connections and relationships become power. With that thought in mind, "peer made (= design with friends who have the same issues and worries)" is spreading, and we are taking on the challenge of realizing a world where people can choose their own way of life without rushing, panicking, or giving up no matter what the situation is.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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"To live is to eat"

〜Creating opportunities to feel the joy of eating and the joy of living〜

The starting point of the activity is the experience of the founder, who is a nurse, who had trouble eating for cancer treatment.

I was unable to eat in public due to "my mouth not opening wide", "spilling food", "dirty around my mouth", and "difficulty swallowing".

The hardest part was not being able to eat, but ratherCan't eat together」「Get special treatment"Feeling alienated from societyIt was. Even if I was recommended a spoon for nursing care and children, the pain of eating did not go away, and I felt sad.

However, when I met a friend in the same situation, "You're not alone in your strugglesI was encouraged.

And the essence of the joy of eating is "Who and what time did you spend with them?It is calledConnection with societyis relevant. Also, if it isLeading to the joy of livingThat's what I realized.

I have been in contact with many patients.Perspectives that I wouldn't have noticed if I hadn't experienced themThere are many of them, and there are "Intrinsic ValueI realized that there is.

By expanding that perspective as products and services, "Choices that allow you to live your life in your own wayWe believe that we will become a society where we don't have to panic, give up, or be sad no matter what the situation is.

What are we doing?

Planning and sales of original products and community management

[Planning and sales of original products]

We sell products planned together with friends who have experienced difficulty eating.

We have a perspective that we have realized because we have experienced it.Peer Made(= Design together with colleagues who have the same issues and concerns)" as a new value, and we are taking on the challenge of updating society.

"Peermade" is a word we coined.

Peer-made products are friendly to everyone, from babies to the elderlyUniversal DesignAre.

With the overflow of peer-made in our lives,Realization of a universal societyWe believe that it is possible.

[Community Management]

We provide a place where people who have problems with eating and those around them can gather, feel that they are not alone, and create opportunities to find options for their own way of life.

From "there is" and "I understand and understand", we will find new issues and values, and "Peer MadeThis will lead to the development of products and services.

Commitment to the product

The "iisazy series"

[iisazy spoon and fork]

・ Functionality and design thoroughly focused on 1 millimeter unit with colleagues in the same situation as nurses who have experienced difficulty eating due to cancer treatment

・"Thin", "flat", "small", "light"Because it is a spoon and fork that combine everything"Easy to use", "You want to use it", "You can understand it only when you use it", "Once you use it, you can't stop"

・Simple design that blends in with societyTherefore, people in any situation can enjoy meal time without feeling alienated

・ Ergonomic perspective that I realized because I experienced difficulty eating

・Universal design that anyone can use comfortably

・The spoon has detailed functionality such as "crushing", "cutting", and "mixing" food, and does not get caught in the mouth, pulls it out smoothly, and does not spill food, resulting in zero stress.

The fork has a rounded tip and can be used safely without damaging the oral cavity.

・ Since the amount of bites is not too large, the risk of "spilling", "choking", and "aspiration" is reduced.

・ You can eat any dish deliciously, from meals to desserts.

・ World-class "Tsubame City, Niigata Prefecture"

[iisazy chopsticks]

・ Collaboration product with Yamachiku Co., Ltd., a group of craftsmen who have been sticking to "only bamboo chopsticks" for more than half a century

・Twice as fine as normalCarefully finished with sandpaper to achieve superb smoothness

・ In order to give shape to the ideal for people with delicate oral cavities to use safely and comfortably, we are particular about the roots of chopsticks, "made of bamboo", and each piece is finished by hand by craftsmen with bamboo wood cut from bamboo forests in Kumamoto Prefecture

・The shape that is thin and square to the tip is possible because bamboo is used. This shape and the unique bend of bamboo make it easy to pinch without anti-slip treatment at the tip.Superb mouthfeelIt is possible to achieve both

・ It is light and fits your fingers, so it is easy to handle and anyone can use it.

Who are supporting us?

The feature that "anyone can use it comfortably, regardless of whether they have any problems or not" has led to support from a wide range of people.

◎ For example, in the following scene:

・ I feel that it is difficult to eat due to the effects of diseases such as cancer.

Baby food begins. I'm looking for a spoon that is easy to take out of the pack and easy for children to eat.

・ It has become difficult to open the mouth with age.

・ I want to give a gift that contains not only "good things" but also "feelings" for celebration

・ I want to get into the habit of chewing and eating well without taking too many bites.

・ I am not good at metal tableware. I'm looking for a spoon that doesn't feel metallic and has a good mouthfeel.

◎ It has also gained support from medical institutions and nursing care facilities for its functionality and design.

◎ What!? Even like this!? ：

・ I want to remove the scales of the fish cleanly.

・ I want to peel the eggshell

・ I want to eat beautifully without makeup coming off

・ I want to eat so that the sticky soybean of natto does not stick around the mouth.

[Voices from users]

・ It has a good texture and is very easy to eat

・ I bought it for myself, but I bought it again as a gift for my sister with a mouthfeel and size that I had never had before, and she was very pleased

To be honest, I thought all spoons were the same. But when I came across Neko-Tonguedo's spoon, I changed my mind 180 degrees. I didn't know that a spoon could change the taste of food. I'm thrilled to have found a wonderful spoon

・ I let my 3-year-old son use it, but "not too much, not too little" is exquisite, and I no longer spill it. I tried using it secretly myself, and it feels good to go in and out of my mouth smoothly. It was a very satisfying purchase

・ I have temporomandibular joint disorder and can't open my mouth wide, but it goes into my mouth easily, so I can't go back to normal cutlery anymore

・ It is a product that you can pick up when you feel depressed, remember it, and support it with the part of your mind that makes you feel that you are not alone.

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About the brand

More about the Brand Owner

柴田 敦巨

Atsuko Shibata

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柴田敦巨

Why are we doing?

　