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SHAQUDA

A new-age brush brand 'SHAQUDA' that combines the traditional craftsmanship of Kumano brushes with sophisticated design. The concept is "Keshiki no Mitasu."

1万
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SHAQUDA

シャクダ
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有限会社瑞穂
A new-age brush brand 'SHAQUDA' that combines the traditional craftsmanship of Kumano brushes with sophisticated design. The concept is "Keshiki no Mitasu."
1万
Followers

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About the brand

A new-age brush brand 'SHAQUDA' that combines the traditional craftsmanship of Kumano brushes with sophisticated design. The concept is "Keshiki no Mitasu."
1
A brush brand manufactured and sold by the Kumano brush maker "Mizuho" in Kumano Town, Hiroshima Prefecture. Established in 2015.
2
The Makeup Blush UBU with an integrated wooden shaft won the European Red Dot Design Award 2016. The body care brush SUVÉ proposes skin care using a brush.
3
Natural and sustainable products using plenty of natural wood will be published in luxury media such as Vogue.

More about the Brand Owner

有限会社瑞穂

Mizuho Brush Co., Ltd.

Founded in 1968 and established in 1980. Based on our corporate philosophy of "Inheriting the excellent traditional techniques and craftsmanship of Kumano brushes, developing and providing excellent quality brushes to the market, and contributing to society by providing brushes that enrich and color the minds and lives of people around the world," our main business is OEM manufacturing of our main products, makeup brushes, for cosmetics manufacturers in Japan and overseas. With the SHAQUDA brand, we are disseminating new possibilities and techniques of Kumano brushes, a traditional craft of the country with a history of more than 180 years, and the land of Kumano. ・Company location: Kumano Town, Aki District, Hiroshima Prefecture ・Main business: Manufacture and sale of makeup brushes, paint brushes, and other brush products ・Number of employees: 27 (as of August 2024)
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The name of the brush brand "SHAQUDA" is derived from the surname "Shakuta" of the founder of Mizuho Co., Ltd., which manufactures and sells the brand. The name was given with the intention of inheriting the thoughts of the founder, who is a Kumano brush craftsman, and passing it on to the next generation.
And with the desire to be not only a tool for pursuing beauty, but also a tool that stimulates people's sensibilities and enriches their minds and lives, the design of "SHAQUDA" is simple but makes the user's work look beautiful. For example, like the supple gesture of pouring matcha, or the graceful gesture of drawing red.
The traditional technique of the delicate Kumano brush is preserved, but it is beautiful and comfortable. That's what SHAQUDA thinks is the new standard for brushing.
 

What are we doing?

A new-age brush brand 'SHAQUDA' that combines the traditional craftsmanship of Kumano brushes with sophisticated design.
The hand-finished tip and the simple design that is friendly to people and the environment make the user's actions beautiful, pleasant to the bare skin, and richly satisfy the keshiki reflected in the heart.
SHAQUDA values the proud "craftsmanship" of craftsmen who have inherited traditional techniques from the Edo period, "design" with a simple yet rich expression that can be said to be the standard of the new era, and "Shakuda style" that invites everyday scenes to a luxurious and extraordinary space.
Based on the concept of "Seeing the Spirit," SHAQUDA proposes a lifestyle full of comfort and enriching the mind and life through the creation of unprecedented unique value.

Commitment to the product

-Craftsmanship
Located in the bosom of the mountains east of Hiroshima, SHAQUDA's hometown, Kumano Town is one of Japan's leading brush villages that has been around since the end of the Edo period. The traditional craft "Kumano brush", which was born in the land of Kumano, which is embraced by the good old satoyama blessed with fertile nature, contains the essence of brush-making that has been tirelessly passed down for more than 180 years.
SHAQUDA is home to the proud craftsmanship of master craftsmen born and raised in Kumano.
 
 
-design
A graceful gesture of drawing red with a makeup brush. A supple gesture of making matcha.
Inspired by his dignified and gentle behavior, SHAQUDA's blush blends comfortably with his fingers and makes the user's gestures beautiful. SHAQUDA's arrangements, which abundantly fill the void, have a stunning beauty just by being there.
SHAQUDA's blush upgrades your daily life and invites you to a true luxury that will be loved over time.
 
 
 
- Shakuda style
Makeup time that gently awakens the sleep of bare skin with a pleasant face wash and surrenders to the fresh morning feeling.
Gently awaken your five senses, enjoy the pleasant touch of the blush tip, and make your heart beat in the mirror as it changes beautifully.
After a quiet Mr./Ms. set, you can cleanse your skin in the bathroom and ...... a dreamy healing time while being soothed by the moonlight.
SHAQUDA's lifestyle is like a trip to the resort of your dreams, transporting you to tropical islands, urban spas, elegant villas, everyday scenes, and elegant extraordinary time and space from the comfort of your own home.
 
 

Who are supporting us?

SHAQUDA's body skin care blush is mainly used by people in their 30s, and makeup blush is used mainly by people in their 40s. The soft tip, which is handmade in our workshop of Kumano brush, is popular with sensitive skin.
 
 
Each of the five series of body care and makeup presents a different usage scene and concept.
 
 
It resonates with the attitude of the "new Kumano brush" with its unique style, and has been adopted by various retail stores such as department stores, select shops, and gift shops of luxury hotels in Tokyo.
In addition, it is also used in spa salon tools and in-shops at 5-star hotel facilities in Kyoto, and many foreigners purchase it because "it was good to receive treatment at the hotel".
 
 
As a gift for your loved ones or for yourself, not only at home, but also as a companion for a high-quality trip.
 
SHAQUDA's lifestyle is like a trip to the resort of your dreams, transporting you from the everyday scenes of your home or stay to an elegant and extraordinary time and space, as if you were spending time on a tropical island, an urban spa or an elegant villa.
 
 
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