About the brand
A life design brand from Japan. With carefully selected naturally derived ingredients, we provide something that allows the user to stay as long as possible, as long as possible, as little as possible, and as natural as possible.
All products contain more than 90% naturally derived ingredients. We pursue formulas that bring out the benefits of nature.
The packaging uses forest certification paper. Based on ethical choices, we are working to develop products that are close to people and nature.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Daily necessities that are indispensable for daily life. More and more brands are looking at both quality and design, but there aren't many options to choose from.
At RUSTIC, we believe that "good design" is something that can be as long as possible, as long as possible, as not getting bored as possible, and as natural as possible. This is because we believe that choosing products based on the premise of disposability or the circumstances of the moment, but rather feeling attached to the things we choose and having them continue to use them for a long time will lead to the best choices for ourselves and the environment.
Rather than consuming products, we will work to create products at a reasonable price for both sellers and buyers, including raw materials and product origins, and increase the number of options for "good design."
From such an attempt, we established the life design brand "RUSTIC" with the aim of becoming an opportunity to design lifestyles.
RUSTIC offers something that allows you to stay as long as possible, as little bored as possible, and as natural as possible.
Based on ethical selection, all products are formulated with more than 90% naturally derived ingredients to develop formulations that bring out the usefulness of nature. We use forest-certified paper for our packaging, and we are working to develop products that are close to people and nature.
The appearance that continues to change with the passage of time is reflected as an attraction, and it has a simple and sophisticated appearance.
Commitment to the product
[Aromatic Hand Wash / Foggy Woods]
Contains 99.4% naturally derived ingredients.
While having a moisturizing effect, it gently cares for the skin of the hands after washing.
The scent of essential oils based on cedarwood, ylang-ylang, and mandarin expresses flowers and fresh fruits blooming in a misty forest. The gentle sunlight of the forest that you can feel at your fingertips.
Winner of the 2024 Good Design Award.
It is supported mainly by women in their 20s to 50s who are particular about their aesthetics and lifestyle, and those who want high-quality, environmentally friendly products.
It is chosen not only for yourself, but also as a gift for your loved ones.