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A towel made by a small beauty salon in the valley that provides long-lasting comfort

〜1,000

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poupées

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dolls

A towel made by a small beauty salon in the valley that provides long-lasting comfort

〜1,000

Followers

Eco-friendly

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Locally Made

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About the brand

A towel made by a small beauty salon in the valley that provides long-lasting comfort

A towel brand developed by two people from a small beauty salon "dolls" in Yanaka that is operated with the aim of being a "salon of the good era of the Showa era".

We have developed towels that can be used comfortably for a long time, and are filled with the attention of a hairdresser.

More about the Brand Owner

dolls

A small beauty salon opened in 2011 by Kae and Kayo in Yanaka, downtown Tokyo. We aim to be a beauty salon where customers can become beautiful from the heart. The two people, who are interested in manufacturing, hold various events and consignment sales at the store under the theme of the salon style of the Showa era, where people and things connect in the space of a beauty salon and various things happen. In 2021, we started making things to commemorate the 10th anniversary of the store. In pursuit of the ideal towel that the two of them, who live by touching a lot of towels every day due to their professions, can have absolute confidence, they launched the towel brand "Puppy's".

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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I want you to feel a "polite life" from the comfort that one towel brings.

The time to wipe your hair after taking a bath is a precious time at the end of the day when you can slowly face yourself. If you can see yourself in the mirror as "cute" or have the awareness to keep your hair beautiful, I think that time will make you beautiful. As hairdressers, we have always believed that helping customers bring out their beauty by living a "polite life" while feeling the accumulation of such care for themselves, feelings of valuing things, and feelings for the environment.

When I'm busy, I often miss these moments, but I realized that the feel of a towel or the comfort of burying your face in it can be an opportunity to remember "polite life."

By profession, we have more than 100 towels in our hands every day. We think that the ideal towel is that it absorbs water, feels good on the skin, does not sag even after repeated washing, and dries quickly, but for more than 10 years, I have not come across something that makes me think, "This is it!" So we decided to make something that we could be comfortable with. With a large number of towels in our hands every day, we were confident that we would be able to develop something good. We started the towel brand "Puppy's" to make towels that can help our customers "live a polite life".

What are we doing?

We are particular about comfort and make towels that can be used carefully for a long time.

There are many inexpensive and high-end towels in the world, but what we want to use is a towel that does not sag even if you use it every day and is comfortable for a long time. Inexpensive items become crispy and hard after a few washes. On the other hand, fluffy high-end towels with long hairs were not suitable for daily use because the threads were easy to get tangled and difficult to dry.

So, a fabric specialist sent us samples of dozens of different towels, and we tried them all over and over again. Some of them were good at first, but they wore off after a few washes, so over the course of more than a month, we narrowed down the candidates to products made by Yoshii Towel, a long-established towel manufacturer in Ehime Prefecture, which we were satisfied with for quality.

The selection, design, and photography of the fabric were all made by the beauty salon customer, and the concept was decided by asking the customer what kind of towel they should have. All of the people involved were people I had met in the 10 years since the opening of the store, and it was a project that could be said to be the culmination of the beauty salon DOLLS.

Commitment to the product

We are particular about materials that are not too thick and dry easily. It has high water absorption and does not damage your hair because it absorbs enough moisture just by pressing it against your hair without rubbing it.

It is made of 100% cotton and is light without using chemical fibers, so it continues to be soft to the touch. It is characterized by the fact that it does not sag no matter how many times it is washed because it combines a well-balanced and moderate pile yarn with a fabric that has been removed from the stiffness. It lasts more than twice as long as the towels we used at beauty salons in the past, so I think you can use it for a long time.

In addition, it is ideal to have a cute figure with a towel wrapped around her hair, so I paid attention to the details of the color and design. It is available in three colors: light blue, beige, and white. In particular, light blue and beige are dull colors that match the skin color of Japan, and can be matched with the personal colors of both yellow base and blue base. In addition, the dull color is popular with those who are concerned about dirt, such as families with children. The white towel is accented with vermilion stitching and has a very cute finish.

In consideration of the environment, we do not over-wrap and deliver it wrapped in a leaflet that also serves as an instruction.

Who are supporting us?

It is sought after by those who want to absorb moisture well with a single towel, those who are concerned about damage to their hair and skin, and those who are looking for a towel that can be used for a long time. It is also popular as a gift.

Currently, it is available at the beauty salon Dolls (Yanaka, Taito-ku, Tokyo).

In addition, we have received the following impressions from users.

・ It has high absorption power, so you don't have to scrub it.

・ After using this towel, the luster of my hair returned.

・ It feels good to the touch, there is little friction and there is little irritation to the skin, so you can rest assured.

・ By using it every day, I became more aware of how to handle my hair carefully.

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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