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FruOats

FruOats

フルオーツ
Vendor
株式会社フルオーツ
🌱 Vegan 🌱 certified Oatmeal × okara gluten-free cookies 'FruOats'
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About the brand

🌱 Vegan 🌱 certified Oatmeal × okara gluten-free cookies 'FruOats'
1
Crunchy texture and incredibly satisfying bite! With a unique blend of okara and oatmeal, three slices provide half a day's worth of dietary fiber, gently supporting those who don't want to hold back snacks every day.
2
Prepared using only carefully selected plant-derived ingredients, without using eggs, flour, or white sugar. With vegan and gluten-free options, everyone concerned about their health can enjoy it with peace of mind.
3
Under the supervision of Chef Kazuhiro Nakayama, we pursue uncompromising deliciousness. With vibrant flavors like strawberry pistachio, it's perfect as a treat for yourself or as a gift for someone special.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The origin of FruOats came from our own honest desire to "not hold back snacks."
　
We are an IT company developing Full-Oats.
Since we often have desk work, coffee and snacks are refreshing, and while we want to stay healthy, we don't want to hold back on snacks.
　
Therefore, we repeatedly conducted market research and user surveys to see if we could develop healthy yet delicious snacks.
　
It turned out that more people than expected shared the same feelings, and development of "snacks you don't have to hold back" began.
　
The focus was especially on "dietary fiber."
As a result of the survey, many respondents expressed a preference for dietary fiber intake rather than protein or vitamins.
　
However, in reality, it has been found that many Japanese people do not get enough dietary fiber needed in a day.
　
With the goal of making it easy for anyone to add dietary fiber, FruOats was created through repeated trials.
　
What we aim to achieve at FruOats is the balance of "deliciousness" and "cleanliness."
　
We carefully select only simple plant-based ingredients, avoiding eggs, butter, flour, and white sugar, and are committed to creating gentle treats for the body.
　
We want to deliver snacks that are vegan and gluten-free, safe for those with allergies or those who are health-conscious.
　
With that in mind, FruOats hopes to be a companion to everyone's daily life as "a snack for beauty you don't have to hold back."

What are we doing?

FruOats is meticulously committed to everything from ingredient selection to production methods to achieve both deliciousness and beauty.
　
First, all the ingredients are plant-based. We use no eggs, butter, wheat flour, or white sugar, and instead carefully select only ingredients that make the most of nature's blessings, such as oatmeal, okara powder, chia seeds, flaxseeds, dried fruits, rice oil, and authentic Japanese sugarcane (Okinawan sugarcane).
　
We have made these cookies gentle on the body, without adding artificial sweeteners or preservatives.
　
A particular focus was on the abundance of dietary fiber. We designed the cookie to provide half (about 10g) of the daily required amount for dietary fiber, which many Japanese people tend to lack, with just three cookies (about 40g).
　
This is equivalent to about 10 banana stalks.
　
Thanks to the unique blend and cooking method of okara and oatmeal, it achieves a crunchy texture and a satisfying sensation, and by chewing more often, it naturally helps prevent overeating.
　
Under the supervision of Kazuhiro Nakayama, an active pastry chef and award-winning chef at world competitions, we conducted dozens of prototypes to pursue "delicious, healthy snacks."
　
Without compromising on nutritional value or ingredients, it is vegan and gluten-free, yet 95% of people find it delicious.
　
FruOats offers a new option that transforms daily snack time from "endurance" to "enjoyment."

Commitment to the product

FruOats' products are thoroughly focused on the quality of ingredients, deliciousness, and gentleness on the body.
　
Their flagship product, the "Oatmeal × Okara Gluten-Free Cookies," comes in a variety of flavor sets including 7, 6, and 5 varieties, all made using simple plant-based ingredients.
　
Let me introduce two particularly popular flavors: vegan gelato.
　
[Strawberry Pistachio]
　
A dish where the sweet and sour flavor of dried strawberries and the savory aroma of pistachio are a perfect match.
　
It looks vibrant and is perfect as a gift.
　
[Orange Chocolate]
　
Using Minimal's original chocolate, it offers a sophisticated taste where you can enjoy the refreshing orange peel and the richness of chocolate.
　
After the renewal, it became even more fragrant and became a popular product with many repeat customers.
　
Each cookie features a crunchy texture and a satisfying feel, with three pieces providing half a day's worth of dietary fiber, which is a major attraction.
　
FruOats' cookies are a gentle choice for both mind and body, perfect as a daily snack or a gift for someone special.
　
[Vegan Gelato]
　
　
A luxurious gelato limited to summer, made entirely from 100% plant-based ingredients and achieving five exclusive, free from dairy products and white sugar.
　
One cup provides abundant dietary fiber and offers four flavors, including Minimal's special chocolate.
Supervised by Chef Yosuke Otsuka, who has won world championships, we are particular about deliciousness.
　
Perfect as a gift for those who care about their health.
　

Who are supporting us?

FruOats is supported by a wide range of customers, especially women in their 20s~60s who are highly interested in health and beauty.
　
It especially resonates with many people looking for vegan, gluten-free, allergy-friendly snacks, those conscious of dieting and gut health, and those who want to easily get nutrition even in their busy daily lives.
　
　
Additionally, health-conscious stores like Natural Lawson and organic specialty stores are increasingly carrying them, making them popular as gifts or office treats.
　
It is frequently featured in media such as social media and magazines, with genuine feedback such as "I can eat without guilt," "My stomach feels better," and "I can eat safely with my child."
　
Furthermore, through events such as the Tokyo Vegan Gourmet Festival and department store events, the fan base is expanding to new audiences. FruOats is supported by many people as a snack that fits into daily life and is safe for everyone to enjoy.
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