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Authentic Japanese Culture

Authentic Japanese Culture

オウセンティックジャパニーズカルチャー
Vendor
ソニーPCL株式会社
Summon Japan culture with your smartphone. Ninjas and samurai start moving, a new kind of digital goods.

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T8010701005314

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About the brand

Summon Japan culture with your smartphone. Ninjas and samurai start moving, a new kind of digital goods.
1
A smartphone app that foreign tourists can enjoy even after returning to their home countries. Japan culture anytime, anywhere in your own living space "Summons".
2
Non-CG, live-action people in 3D. The latest technology for "realism" that reproduces the texture of costumes and hair.
3
It's not just the front. This is the only 3D experience where you can enjoy the perspective from the top of your feet and the angle from above.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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In exploring the possibilities of spatial content distribution,
I encountered one strong sense of discomfort.
That is, "there is no souvenir that can bring back the excitement of your trip and really leave a lasting impression."
Even if there are standard products and catchy miscellaneous goods that look good on SNS,
You can't bring back the "air" and "breath of authentic culture" that you experienced there.
Your trip will be buried in your daily life when you return home.
I have heard such voices from many tourists.
　
We use the latest technology called volumetric capture.
By recording the "real human movement" itself as 3D data,
We took on this challenge.
Ninjas, samurai, dance, sumo wrestling—the "realistic gestures" and "texture of the costumes" that cannot be produced by CG have been digitized in their entirety, making it an experience that can be "summoned" as many times as you want with a smartphone.
　
Even after your trip, if you hold up your smartphone, that excitement will come back to you in front of you.
Not just records and goods, but beyond "time" and "space"
You can reconnect with "real culture".
That's the value we want to deliver.
Bringing the beauty and spirit of Japan to the world through the power of technology.
That is our challenge.
　
　

What are we doing?

We use a special shooting technique called volumetric capture.
We continue our efforts to preserve Japan culture as a movement.
It allows multiple cameras to simultaneously shoot the subject from 360 degrees,
With advanced technology that converts the movement into 3D data as it is,
There are only a limited number of facilities that can handle this in Japan.
　
In order to record not just images and CG, but "real human actions"
Skilled martial artists and dancers were cast for the shoot.
Every costume is meticulously detailed so that the traditional design and texture are conveyed.
　
The content created in this way is linked to the smartphone application,
It is provided in a form that the buyer can "summon" at home or on the road.
It combines an immersive feeling that allows you to change your perspective at will, and cultural depth.
　
We will make use of this technology and ideas.
It is provided to foreign tourists as "Japan culture that can be taken home".
Many people on SNS have said that they were surprised and impressed.
　
By connecting the latest technology and cultural heritage,
Delivering Japan's "beautiful movements" to everyday life around the world is our mission.
　

Commitment to the product

Our products are more than just digital experiences.
A "physical souvenir" called an "acrylic smartphone stand" that remains at hand,
Combining "spatial experiences" that can be summoned with a smartphone,
It is a completely new experiential product.
　
The acrylic stand is stylishly printed with characters that symbolize Japan culture such as ninjas, samurai, sumo wrestling, and Japan dance, and NFC tags are attached to them.
Simply hold up your NFC-enabled smartphone and the character will be summoned and recreated in 3D.
　
This "stereoscopic image" is a 3D image of an actual person taken with volumetric capture. Rather than CG, the real costumes and gestures worn by the performers are converted into data as they are, and the beauty and tension of the culture can be felt.
　

Who are supporting us?

The brand has gained a lot of support, especially among foreign tourists in their 20s to 50s.
Especially from the inbound group that emphasizes "Japan ness",
"You can enjoy the culture even after returning home" "Unique and practical as a souvenir"
It has received high praise such as.
　
We plan to handle it at POPUP at tourist spots, airports, and department stores.
At the store where it was actually sold, "I summoned it and played with my children."
There are many responses such as "I was surprised that the ninja's movements were full-fledged."
It is also chosen as a gift or a topical present.
　
Recently, there has been an increase in the number of people who purchase products triggered by posts on Instagram and TikTok.
"It's fun to show," "It's interesting to experience," and "It's cute to decorate."
It has gained support as an item that has all three beats.
　
"Please see here for the product introduction video"
https://www.youtube.com/watch?v=u5KiFsxuq_c
　
Product HP
https://xr-marketplace.com/holomodels/brands/vol-guide
　
In-store promotional materials: Yes
(We can also provide data on "POP" and "exhibition products", so please contact us by message.)
　
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