"The Ethical Potential of the Pet Industry in Japan"
We have been in the pet industry for more than 20 years.
And as a trading company that conducts import and export business, we have felt and seen many trends and trends related to dog and cat products in Japan and overseas at the forefront.
Among them, I was particularly concerned about "environmental considerations" and "consideration and efforts for "raw materials used for pets". Especially in the pet industry in Japan, price competition is fierce, and I feel that cheap raw materials are used to keep the price down, and beyond that, various things such as the health of dogs and cats, owners, and environmental problems are in a complex cycle.
"Simple rice that you can eat with peace of mind"
"Products that consider consideration for the environment and kindness to pet dogs and cats"
"A device that can be incorporated into the daily life of the owner"
"A product that is safe for babies to eat"
As a first step, we are creating products with an awareness of the initiatives we can take.
Our brand name "Whippo".
I write it as a step-by-step approach, believing that there is a better step ahead.
We hope that the days you spend with your dog and cat with Whippo will be more fun and warm.