About the brand
Believe that there is a better step ahead. It is a brand that values the health of pets and the future environment of spending time with pets, Hoippo (Whippo = step by step).
Easy-to-use and highly functional products
From the background of the product being made, we create high-quality and particular products.
Uses containers that are easy to reuse and have a high recycling rate
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Japan's pet industry has the potential to be ethical
As a trading company that imports and exports pet supplies, we have been at the forefront of many pet-related trends and developments in Japan and overseas. Among them, I was particularly concerned about "environmental considerations" and "consideration and efforts for "raw materials used for pets".
Slow efforts in the pet industry in Japan, a developed country.
Consumers choose products, and companies provide products.
I feel that a company has a great responsibility and can do a great deal.
If you are complicit in environmental destruction or humanitarian problems in the background of the creation of a product, you will purchase the product and unknowingly become complicit.
We would like to create and provide products with a good cycle in mind.
Commitment to the product
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