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Cadaru Akita

Cadaru Akita

カダルアキタ
Vendor
ノリット・ジャポン株式会社
A sweets brand that takes advantage of Akita's climate and the thoughts of producers to deliver the "story of Akita" with prefectural ingredients
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    ✓ Live Commerce
    ✓ In-house EC
    ✓ Wholesale & Wholesaler
    ✓ Volume Discount

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T7410001004472

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About the brand

A sweets brand that takes advantage of Akita's climate and the thoughts of producers to deliver the "story of Akita" with prefectural ingredients
1
A brand that makes use of ingredients from Akita Prefecture and develops sweets that take advantage of the blessings of the region
2
Sustainable manufacturing that collaborates with producers and utilizes non-standard products
3
A brand that expresses the climate and story of Akita through sweets and conveys the charm of the region

More about the Brand Owner

Cadaru Akita

Cadaru Akita is a sweets brand that conveys the charm of the region based on collaboration with ingredients and producers from Akita Prefecture. The operation is handled by a local trading company in Akita and a company that handles planning and development projects, and develops products that make the most of the value of prefectural ingredients. In particular, we promote regional recycling-based manufacturing by utilizing strawberries and other local specialties such as "Akita Natsukyo", utilizing non-standard products and supporting producers. We operate a brand with the aim of delivering Akita's climate and stories nationwide through "food".
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Cadaru Akita was born to deliver the passion and stories of producers who live with the land of Akita to the whole country in the form of sweets. The reason for the launch of the brand was the desire to let more people know about the rich nature of Akita and the thoughts of the people who are rooted in it. In particular, summer strawberries such as "Akita Natsukyo" grow in the summer sun, regardless of their appearance or size, are filled with the efforts and love of the producers. However, in conventional distribution, B products with uneven shapes tended to be seen as less valuable. Cadaru Akita wants to change this situation and has introduced a system to purchase both A and B products at the same price. This has enabled us to support the stable income of producers and support those who are taking on new challenges in agriculture.
　
This initiative can be said to be the domestic version of fair trade from Akita, and aims for the sustainable development of the entire region. By creating a system in which production, processing, and sales circulate, we envision a future where Akita's agriculture and local communities will be enriched together. Cadaru Akita's goal is not just a sweets brand, but a presence that weaves a story of "a single strawberry changes the region". As the Akita word "Kadaru (together)" suggests, we hope that our sweets will serve as a bridge between givers and recipients, as well as Akita producers and consumers.
　
Through products that allow you to feel the warmth of Akita's nature, people, and the blessings of the land, new emotions and conversations are born on the dining table. Cadaru Akita wants to realize such a future.

What are we doing?

Cadaru Akita offers sweets that take advantage of the blessings of the region, focusing on Akita's summer strawberries "Akita Natsukyo". In order to realize the brand's worldview, we have three concepts: "valuing the thoughts of producers," "creating a regional recycling-based system," and "creating value that is not bound by appearances."
　
First, in order to value the thoughts of producers, we have introduced a system that buys all strawberries at the same price, regardless of shape or size. This allows growers to focus on growing strawberries with peace of mind, and the number of new entrants in agriculture is increasing. In addition, he established a cultivation method unique to Akita and pursued strawberry cultivation that suits the local climate and soil. By consistently carrying out everything from production to processing and sales within the region, we also contribute to the revitalization of the local economy.
　
In product development, in order to bring out the individuality of summer strawberries to the fullest, we are particular about recipes and manufacturing methods that make the most of the taste of the ingredients. For example, we have repeatedly devised ways to take advantage of the sweetness, aroma, and texture of strawberries, such as lang de cha, baumkuchen, gummies, and jams. In the process of making products, we have a system in place to process strawberries immediately after harvest so as not to damage their freshness and flavor.
　
From the perspective of the SDGs, we are also working to reduce food loss, create local jobs, and promote sustainable agriculture. By not wasting B-grade strawberries, which tend to be sorted out based on their appearance, and using them in all products, we are realizing a recycling-oriented business model that makes the most of resources. As a brand that connects Akita's nature, people, and the future, Cadaru Akita will continue to engage in activities rooted in the community.

Commitment to the product

Cadaru Akita's products are particular about bringing out the charm of Akita's summer strawberry "Akita Natsukyo". The main product, "Summer Strawberry Langue Docha", is a crispy Langue Docha dough sandwiched between sweet and sour strawberry chocolate, with a texture that melts in your mouth and the fresh aroma of strawberries. They are also popular as gifts and tea time sweets, and are individually wrapped so they are easy to share and perfect as souvenirs.
　
　
The "Summer Strawberry Baumkuchen (8 cuts)" is made with a dough that has been carefully baked layer by layer, kneaded with summer strawberry puree and sauce, and is characterized by its moist texture and elegant sweetness. By wrapping it in fondant, it achieves a balance between crispy texture and melting sweetness. It is individually wrapped and comes in 8 cuts, making it perfect for sharing with family and friends.
　
　
The "Summer Strawberry Gummies" are made with plenty of Akita Natsukyo, giving it a juicy taste that makes you feel like you're biting into a whole strawberry, as well as a pleasant elasticity. The sweet and sour aroma that fills your mouth with every bite is loved by a wide range of generations, from children to adults.
　
These products are special sweets that can only be tasted here, capturing the blessings of Akita nature and the thoughts of the producers. Customers have commented that "the strawberry flavor is rich and luxurious," "I was very happy when I gave it as a gift," and "I want to support it as a new specialty of Akita." Cadaru Akita will continue to focus on Akita's ingredients and techniques to create products that deliver excitement to the dining table.

Who are supporting us?

Cadaru Akita is supported by a wide range of customers who want to convey the charm of Akita to the whole country. The main target audience is people from Akita who miss the local flavors, sweets lovers from all over the country who are interested in local specialties, and people who are looking for gifts and souvenirs. In particular, the demand for gifts is high, and more and more people are using them for Mother's Day, seasonal greetings, and celebrations.
　
In addition, as an actual buyer base, mainly women in their 30s and 50s, they are often chosen as gifts for family and friends, or as a reward for themselves. It is available not only at online shops, but also at department stores, souvenir shops in tourist spots, and roadside stations in Akita Prefecture, and is popular with locals and tourists.
　
Buyers have commented that they feel safe using Akita materials, that they look gorgeous and are perfect for gifts, and that they sympathize with the efforts to use B products, building trust as a community-based brand. Cadaru Akita will continue to convey the charm of Akita and continue to be a presence that connects the community and customers.
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