FUJI DOG is especially supported by owners who take their dog's meals and snacks seriously.
Owners who are concerned about health and allergies
It is often chosen by those who want to avoid additives and colorings found in commercial snacks, and those who are looking for something that can be given to dogs with allergies with peace of mind. The simple ingredient labeling using hypoallergenic ingredients such as venison and fish is evaluated as "a sense of security that allows you to know what's in it."
Owners who care about their dog's health and body shape
It is also popular with obese dogs and owners who have dogs who are approaching seniority. Venison has an ideal nutritional balance of low calories, low fat, and high protein, so it meets the needs of "delicious but not fattening".
Owners of senior dogs and puppies
It is supported by owners of dog breeds of all ages and sizes, as it has a variety of products that are easy to eat, even for older dogs with weak teeth and small and ultra-small puppies, such as soft chips with stripes and small bolos.
Owners who are interested in the environment and SDGs
It also resonates with owners who sympathize with the philosophy of "saving lives without wasting their lives" and want to support the use of game and contribute to the community. Buying snacks is evaluated as a "meaningful consumption" that leads to measures against damage to birds and animals and conservation of Yamanashi's nature.
Owners who prefer dog events and direct purchases
We also have a store at dog events, and it is supported by owners who want to actually see and try the products before purchasing, as well as those who want a sense of security where they can see the face of the creator.