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Noble Traders

Noble Traders

ノーブルトレーダース
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ノーブルトレーダース株式会社
A specialty store with over 40 years of direct import experience. From over 250 luxury brands worldwide such as WEDGWOOD, Baccarat, and Meissen, to traditional Japanese crafts, you'll find a curated selection of tableware.
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About the brand

A specialty store with over 40 years of direct import experience. From over 250 luxury brands worldwide such as WEDGWOOD, Baccarat, and Meissen, to traditional Japanese crafts, you'll find a curated selection of tableware.
1
A Western-style tableware specialty store with over 40 years of direct import experience. From over 250 luxury brands worldwide including WEDGWOOD to traditional Japanese crafts, the selection is carefully selected.
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From commercial use such as cafes to items suitable for retail shelf layout, as well as commemorative gifts and large corporate gifts, we can offer products tailored to buyers' diverse business needs.
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Carefully selected from top brands worldwide with the motto "Good products faster." You can confidently enjoy world-class tabletops carefully selected by expert connoisseurs that brighten up your dining table.

More about the Brand Owner

ノーブルトレーダース株式会社

Noble Traders is a trading company specializing in tableware and Western ceramics, operating branded Western tableware specialty stores such as Le Noble. Through export and import, we deliver outstanding products from around the world at fair prices and faster, We always strive to act in ways that meet our customers' hearts, earn society's trust, and contribute to people around the world.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Noble Traders Co., Ltd. launched the branded Western tableware specialty store "Le Noble" driven by a strong desire to "deliver excellent tableware from around the world to the daily lives of more people." Since our founding in 1976, our mission has been to deliver top-tier brand tableware and miscellaneous goods that are hard to find in Japan, at fair prices and promptly.
At that time, Japanese dining tables still had limited choices, and overseas luxury brand tableware was distributed only to a limited segment of the market. We want people to feel authentic beauty, history, and artisanal craftsmanship more closely, so we negotiate directly with manufacturers and workshops around the world to establish our own import routes. This has enabled a wide lineup, ranging from prestigious brands like WEDGWOOD to traditional Japanese crafts.
　
Our goal is not just to provide "things." Tableware and tableware add color to precious moments spent with family and friends, bringing small moments of happiness and abundance to everyday life. That is why, through carefully selected products from around the world, we aim to offer each customer's lifestyle and values by offering a "refined everyday life."
We also value "remaining a trusted company." By sincerely listening to our customers and constantly striving to improve our services, we have earned the support of many people over the years. Now celebrating our 50th anniversary, we continue to promote new values and ways to enjoy tableware as a bridge connecting the world and Japan.
　

What are we doing?

Noble Traders Co., Ltd. operates a diversified business centered around the tableware select shop "Le Noble," which handles over 250 luxury and famous brand tableware and miscellaneous goods worldwide. Our worldview is a "museum of the dining table." We aim to bring together masterpieces from around the world and provide a space where you can experience art, history, and craftsmanship in your everyday life.
　
To achieve this, we manage everything in-house—from product discovery to import, sales, and logistics. By negotiating directly with local manufacturers and workshops and building a unique network, we are among the first to introduce rare items and new creations to the Japanese market. Furthermore, we carefully select not only traditional masterpieces but also products that lead the next trends with designs and functionality suited to modern lifestyles.
　
We also place great emphasis on initiatives related to the SDGs and social issues. We also focus on discovering and promoting brands that consider production backgrounds and sustainability, as well as local traditional crafts. For example, we collaborate with workshops across Japan, such as Kyoto and Arita, to develop original brands and offer limited-edition collaboration products. Through this, we create new value by combining world-class masterpieces with Japanese technology and aesthetics.
　
Furthermore, by promoting the appeal of tableware from multiple angles such as OEM business and hosting exhibitions and events, we also offer a flexible service system that meets diverse customer needs, along with attentive service by staff with deep expertise, which is our commitment.
　
As of 2026, alongside our online shop, we operate the branded Western tableware specialty store 'Le Noble' in Ginza, Kyoto, and Kobe, and the lifestyle proposal brand shop 'CocoLe by le-noble' in Osaka, focusing on Nordic and British brands, offering both design and practicality.

Commitment to the product

Among the products Le Noble handles, the main products are world-renowned brands such as WEDGWOOD, ARABIA, and iittala.
　
Additionally, our company, which has focused on world-class products, has created an original glassware brand called "Vetro Felice」。
Meaning "glass of happiness" in Italian, this hugely popular glassware brightens up your dining table. The luxurious glitter (glitter) finish on the back beautifully reflects light, turning your usual dishes into a special dish served at a hotel or restaurant.
　
「WEDGWOODThe "Wild Strawberry" series features a delicate wild strawberry motif that brightens up your dining table, making it popular both as a gift and for everyday use. The delicate texture of bone china and the gentle hand-painted patterns make tea time and hospitality scenes glamorous. Many customers have shared comments such as "brightening up your daily dining table" and "being able to use it for a long time."
　
Nordic tableware continues to attract overwhelming support and attention as a staple of a sophisticated lifestyle, attracting overwhelming support and attention from many media outlets and social media platforms. Driving this popularity are two prestigious Finnish brands that proudly present to the world,iittala" and "ARABIA」。
The two brands, each complementing each other's charm, have their own unique personalities, yet mysteriously harmonize beautifully on the same dining table.
The design, passed down through generations without being swayed by trends, is simple yet uniquely warm and visually appealing, harmonizing beautifully with Japanese dining and interior decor, both Japanese and Western cuisine.
　
These flagship products are all masterpieces that are meticulously crafted with a focus on "authentic quality," "history and story," and "designs that enrich everyday life."

Who are supporting us?

We, Le Noble, have received support from a wide range of customers. Our main target audience is women in their 30s~60s seeking a high-quality lifestyle, families, as well as corporate and corporate customers with high gift demand. In particular, it is frequently used as a gift for weddings, housewarmings, and anniversaries, and is highly regarded for its product lineup that fulfills the desire to give something authentic to someone special.
　
We also cater to a wide range of needs, such as those who care about tableware and interiors, those who enjoy collecting as a hobby, or those looking to upgrade their everyday tableware. At our directly managed stores nationwide, our specialized staff provide attentive service and support product selection.
　
In the BtoB sector, especially in the BtoB sector, we wholeheartedly support suppliers and pioneer new series according to your needs, including wholesale to retailers and restaurants nationwide, and sales at exhibitions and events. Thanks to your support, we have earned high trust. We are also grateful to receive feedback from customers such as "I found exceptional items you can't find elsewhere" and "Our staff's extensive knowledge makes it easy to consult with confidence."
Going forward, we will continue to strive to improve our services and product proposals to continue being a brand loved by tableware fans worldwide.
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