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REGRASS
Minamiosumi Town, Kagoshima Prefecture, the southernmost point of the mainland
A natural cosmetics brand born in a botanical paradise.
1
From the raw materials to the scent, 100% natural cosmetics with naturally derived ingredients
2
Local raw materials, highly concentrated plant extracts, manual filling, and other items that cannot be imitated by major manufacturers
3
The site of an abandoned elementary school is used as a factory. From the southernmost point of Kyushu, we disseminate traditional European herbal cosmetics
Brand Owner
More about the Brand Owner
株式会社ベースシー
With the motto of "Solving problems with planning × creativity," we support the growth strategies of companies and brands. We discover issues through dialogue with clients, and we provide total production from planning proposals, interviews, shooting, design, implementation, and operation. In June 2021, we launched the natural cosmetics brand REGRASS as a D2C business.
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Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
We are a creative agency located in Osaka. Normally, my job is to widely convey the appeal and value of the products and services of various operating companies to the world. The reason why we went beyond the realm of our existing business and came to produce and sell "REGRASS," a natural cosmetic product from a completely different field, was because of two "encounters."
The first encounter was the idea of farmer's cosmetics, which I learned about at a workshop on the SDGs, which I had been interested in for a long time. Farmer's cosmetics is a cosmetics manufacturing method that has been handed down in Europe for more than 800 years, and it is a style in which agriculture (nature) and technology (people) work together to make cosmetics, where there is a place to research and manufacture cosmetics next to a plant farm where the raw materials for cosmetics are grown. In Japan, I had an image of cosmetics as chemicals and mass production in factories, but by learning about the concept of cosmetics made with nature and the depth of its history, my awareness of cosmetics changed significantly. The second was an encounter with a company that practices farmer's cosmetics in Japan. We procure raw materials from neighboring contract farmers rather than our own farm, but the concept, philosophy, and manufacturing method are exactly the same as traditional farmer's cosmetics that have been handed down in Europe.
We have always wanted to create a business that can communicate directly with customers beyond existing domains, and these two encounters led us to start a project to develop and sell natural cosmetics REGRASS.
Based on the concept of products that are not only "useful" but also "meaningful" and contribute to sustainability, we are particular about raw materials, ingredients, manufacturing methods, and containers. I would be very happy if this brand called REGRASS would solve the skin and hair problems of our customers and give them an opportunity to become more aware of nature, the environment, and the future of society.
What are we doing?
We want to deliver natural cosmetics that utilize the blessings of nature and the power of plants.
The products delivered by REGRASS are all 100% naturally derived ingredients, from raw materials to aromas. We will effectively draw out the precious power of plants and deliver hair and skin care products that are useful for everyone's lives with a different approach from chemicals.
< REGRASS RULES>
◎ We use raw materials that are cultivated under strict control and make products that do not affect the body.
◎ Use selected local raw materials.
◎ Do not use synthetic surfactants, preservatives, synthetic fragrances, synthetic colors, petroleum-derived ingredients, or animal-derived ingredients. (* Bio-fermented ethanol derived from sugar cane is used as an extraction solvent for herbs)
◎ All citrus extracts and aroma oils are used by removing phototoxicity such as furocoumarins.
◎ Contribute to "sustainable initiatives" by utilizing discarded substandard agricultural products.
Commitment to the product
Herbal Balm
Holy basil, lemongrass, bay peach. In order to take advantage of the characteristics of each herb that is the raw material and create moisture for the skin, it contains plenty of 20% highly concentrated herbal extracts. Highly concentrated natural extracts approach not only the outside of the skin but also the inside. It supports the natural function of the skin and leads to a healthy sebum environment.
Oil Rich Hair Serum, Aqua Rich Scalp Serum
A two-layer type that is an all-in-one serum (herbal steam water) using naturally-derived oils and plant extracts.
A two-layer serum that moisturizes the hair and an "oil" that covers the hair so that the nourishing ingredients that have penetrated do not escape. REGRASS's Hair Serum and Scalp Serum are 100% non-chemical, naturally derived ingredients that take care of your hair from both inside and out. In addition, hair oil is sticky, and hair mist dries out quickly. It is a recommended care item for such people.
Who are supporting us?
It can be used unisex.
We have received support from a wide range of people in their 30s ~ 60s who are interested in natural cosmetics and fragrances.
All products
There are no products available for display
Products
All products
There are no products available for display
REGRASS
Minamiosumi Town, Kagoshima Prefecture, the southernmost point of the mainland
A natural cosmetics brand born in a botanical paradise.
1
From the raw materials to the scent, 100% natural cosmetics with naturally derived ingredients
2
Local raw materials, highly concentrated plant extracts, manual filling, and other items that cannot be imitated by major manufacturers
3
The site of an abandoned elementary school is used as a factory. From the southernmost point of Kyushu, we disseminate traditional European herbal cosmetics
Brand Owner
More about the Brand Owner
株式会社ベースシー
With the motto of "Solving problems with planning × creativity," we support the growth strategies of companies and brands. We discover issues through dialogue with clients, and we provide total production from planning proposals, interviews, shooting, design, implementation, and operation. In June 2021, we launched the natural cosmetics brand REGRASS as a D2C business.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
We are a creative agency located in Osaka. Normally, my job is to widely convey the appeal and value of the products and services of various operating companies to the world. The reason why we went beyond the realm of our existing business and came to produce and sell "REGRASS," a natural cosmetic product from a completely different field, was because of two "encounters."
The first encounter was the idea of farmer's cosmetics, which I learned about at a workshop on the SDGs, which I had been interested in for a long time. Farmer's cosmetics is a cosmetics manufacturing method that has been handed down in Europe for more than 800 years, and it is a style in which agriculture (nature) and technology (people) work together to make cosmetics, where there is a place to research and manufacture cosmetics next to a plant farm where the raw materials for cosmetics are grown. In Japan, I had an image of cosmetics as chemicals and mass production in factories, but by learning about the concept of cosmetics made with nature and the depth of its history, my awareness of cosmetics changed significantly. The second was an encounter with a company that practices farmer's cosmetics in Japan. We procure raw materials from neighboring contract farmers rather than our own farm, but the concept, philosophy, and manufacturing method are exactly the same as traditional farmer's cosmetics that have been handed down in Europe.
We have always wanted to create a business that can communicate directly with customers beyond existing domains, and these two encounters led us to start a project to develop and sell natural cosmetics REGRASS.
Based on the concept of products that are not only "useful" but also "meaningful" and contribute to sustainability, we are particular about raw materials, ingredients, manufacturing methods, and containers. I would be very happy if this brand called REGRASS would solve the skin and hair problems of our customers and give them an opportunity to become more aware of nature, the environment, and the future of society.
What are we doing?
We want to deliver natural cosmetics that utilize the blessings of nature and the power of plants.
The products delivered by REGRASS are all 100% naturally derived ingredients, from raw materials to aromas. We will effectively draw out the precious power of plants and deliver hair and skin care products that are useful for everyone's lives with a different approach from chemicals.
< REGRASS RULES>
◎ We use raw materials that are cultivated under strict control and make products that do not affect the body.
◎ Use selected local raw materials.
◎ Do not use synthetic surfactants, preservatives, synthetic fragrances, synthetic colors, petroleum-derived ingredients, or animal-derived ingredients. (* Bio-fermented ethanol derived from sugar cane is used as an extraction solvent for herbs)
◎ All citrus extracts and aroma oils are used by removing phototoxicity such as furocoumarins.
◎ Contribute to "sustainable initiatives" by utilizing discarded substandard agricultural products.
Commitment to the product
Herbal Balm
Holy basil, lemongrass, bay peach. In order to take advantage of the characteristics of each herb that is the raw material and create moisture for the skin, it contains plenty of 20% highly concentrated herbal extracts. Highly concentrated natural extracts approach not only the outside of the skin but also the inside. It supports the natural function of the skin and leads to a healthy sebum environment.
Oil Rich Hair Serum, Aqua Rich Scalp Serum
A two-layer type that is an all-in-one serum (herbal steam water) using naturally-derived oils and plant extracts.
A two-layer serum that moisturizes the hair and an "oil" that covers the hair so that the nourishing ingredients that have penetrated do not escape. REGRASS's Hair Serum and Scalp Serum are 100% non-chemical, naturally derived ingredients that take care of your hair from both inside and out. In addition, hair oil is sticky, and hair mist dries out quickly. It is a recommended care item for such people.
Who are supporting us?
It can be used unisex.
We have received support from a wide range of people in their 30s ~ 60s who are interested in natural cosmetics and fragrances.
All products
There are no products available for display
Products
All products
There are no products available for display
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