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Naraya

Naraya

Now on sale ~5/30 14:59
ナラヤ
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株式会社 奈良屋
Manufactures and sells dry noodles, fresh noodles, Chinese noodles, and buckwheat tea in Aizu. The signature product, Cut Soba, is a very thick and uncut country soba that has been often introduced in the media! * Amazon, Yahoo, Rakuten mall sales are all not possible
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T5380001019187

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About the brand

Manufactures and sells dry noodles, fresh noodles, Chinese noodles, and buckwheat tea in Aizu. The signature product, Cut Soba, is a very thick and uncut country soba that has been often introduced in the media! * Amazon, Yahoo, Rakuten mall sales are all not possible
1
We use fresh coarsely ground buckwheat flour from homemade flour, delicious snowmelt water from Aizu, and the highest quality wheat flour to make soba, somen, udon, etc. It comes in a beautiful washi paper bag with a sense of style and luxury!
2
The multi-water-aged Chinese noodles are smooth and chewy raw noodles that have been highly praised in special features such as dancyu. You can choose from three types of noodles: thin, thick, and extra-thick noodles!
3
Soba tea and dattang soba tea, which are delicious to eat as is, are also popular products with many repeat customers. You can pour it over ice cream, natto, yogurt, and salad, or mix the soybean paste with rice and cook it!

More about the Brand Owner

猪股裕一

YUICHII INOMATA

Born in Fukushima Prefecture in 1952.　Chairman of the Minami-Aizu Town Tourism Association. He also serves as a member of the planning and executive committee of local soba festivals, etc., and strives to spread the deliciousness of Aizu soba noodles. He is a festival man who loves the Aizu Tajima Gion Festival, which has lasted for more than 800 years.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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* We do not sell on Amazon, Rakuten Ichiba, Yahoo Shopping, etc. Thank you for your understanding.
　
　
Naraya was founded in a treasure calendar year
Founded about 250 years ago, we started making noodles about 70 years ago after working in the sake brewing and flour milling business. Fukushima Prefecture is known as one of the leading soba producing areas in Japan. In particular, soba noodles in the Aizu region, which have a large temperature difference between day and night, are famous for their good taste, flavor, and fruitfulness, and are high-quality soba noodles.
(We use this soba for Okuaizu soba noodles, Okuaizu mountain potato soba noodles, and raw soba noodles.) ）
Signature product "Cutting Soba"
　
In the village of Hinoema in Aizu, several layers of stretched noodle dough are stacked and cut with a knife so that they are pulled toward you. It is called soba because it cuts the cloth like a cut. The noodles, which have an extremely rough finish due to this unique way of cutting, are dropped into dry noodles to create the signature product "Cut Soba", which has been on the market for more than 70 years.
It was featured in various media!
In 2020~2024
As a recommended product for rock singers who are connoisseurs of soba
Since it was introduced on a popular TV show, it has been featured in various media.
It has become a popular dish as a country soba with very thick slices.
　
Ranked No. 1!
my best Hot Selling Dry Noodle Soba Thorough Comparison 1st Place
　
Rakuten Ichiba All products (over 200 million items)
We have won the first place in the real-time ranking.
　

What are we doing?

(1) Manufacture of dry noodles
In addition to the signature product cut soba noodles, soba noodles with yam and wormwood,
We also manufacture somen noodles, hiyamugi, and udon noodles.
Fukushima Prefecture Folk Food! We also manufacture the Kiyotsuru noodle series.
　
(2) Manufacture of raw noodles
We also ship raw soba noodles for restaurants nationwide.
* It will be shipped frozen.
Thaw in the refrigerator and then boil.
Please contact us for more information.
　
(3) Manufacture of Chinese noodles
It is a raw Chinese noodle that has been aged with a lot of water.
It is characterized by a smooth and chewy texture.
You can choose from three types of noodles: thin noodles, thick noodles, and extra-thick noodles.
dancyu & premium Hanako CREA, etc.
It is a gem that is also recommended in the ordering feature of popular magazines!
　
(4) Sales of buckwheat tea
It is a buckwheat tea that has recently become popular in Japan and overseas. Buckwheat tea, which is made by roasting buckwheat berries, is delicious as it is because of its crunchy texture and savory flavor! It can be used not only as tea, but also mixed with natto, poured over ice cream, yogurt, salad, and mixed with rice for cooking.
　
　
　
　

Commitment to the product

Naraya's commitment to soba noodles
　
(1) Coarsely ground buckwheat flour of homemade flour
Just before making noodles, the noodles are milled from buckwheat to buckwheat flour in-house, so the flavor of fresh buckwheat flour is alive. Our buckwheat flour is buckwheat flour made by grinding buckwheat with the cuticles.
(2) Aizu's delicious snowmelt water
The altitude of Minamiaizu Town is 500~1000m. Surrounded by mountains on all sides, Aizu is a heavy snowfall area that is buried in snow during the winter. Mineral-rich snowmelt water filtered through nature is indispensable for making delicious noodles.
　
(3) Top-grade binder
For the soba noodles, we use delicious flour exclusively for binders that produce a smooth and crispy crisp.
　

Who are supporting us?

It is also popular with soba connoisseurs
There are many customers in their 40s ~ 50s who are particular about soba noodles.
In terms of the ratio of men to women, there are slightly more women.
The proportion of buckwheat flour is 50%~80%, and there are many customers who are repeat soba connoisseurs because of the unique flavor of coarsely ground buckwheat flour and the texture unique to chopped buckwheat flour.
Rocket News Editor-in-Chief Wandering Iesoba Wandering
I don't say "taste of the restaurant at home" is luxury. However, I want to eat at least enough soba to leave the "house" of "home soba". I would like to know which of the many is "near the store". This is a blog post that started with the editor-in-chief's thoughts on comparing dry noodles. Naraya's dry noodles are highly praised every time and have become a regular in the rankings.
* Currently 1st place (coarsely ground 28 soba noodles) &3rd place (Ouchi jukuba soba)
　
Colorful and quaint washi packaging
Because you don't know the taste of food until you eat it, we are especially particular about first impressions. From the luxurious packaging, it goes well with stores and general stores that have special foods. In addition to major supermarkets in Fukushima Prefecture, in the Tokyo metropolitan area, we have a track record of handling it at Isetan Main Store, DEAN&DELUCA, LOFT, Japan Department Store, National Azabu, etc.
In addition, the design of our wrapping paper is designed by Philippe Weisbecker, a Parisian artist who has featured the official poster of the Tokyo Olympics and the original drawing of wrapping paper for Isetan and other companies. It will be a drawing of a traditional tool used for soba noodles.
　
　
　
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