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OYOROKO BEER

OYOROKO BEER

オヨロコビール
Vendor
株式会社ブライド・トゥー・ビー
This is a slightly luxurious craft beer that is available at starred restaurants, luxury hotels, and famous department stores. It is recommended as an important gift as a reward for a happy occasion.
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T2180001054273

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About the brand

This is a slightly luxurious craft beer that is available at starred restaurants, luxury hotels, and famous department stores. It is recommended as an important gift as a reward for a happy occasion.
1
The head brewer is a skilled former French chef. The world's best service man and a team of 6 sommeliers developed it with a focus on the balance and pairing of the five flavors.
2
The joyful scene is expressed in the kanji for "joy and joy", and a beer style that matches the scene concept is proposed. The elegant glossy label design will also make you feel happy.
3
This is the winning beer of the JAPAN GREAT BEER AWARDS 2024-2026. As a Japanese craft beer, it is well received by foreign customers.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The birth of Oyoko Beer began with our unwavering desire to be close to the "Yoroko" of life.
　
Oyoroko beer is more than just a drink; This beer is designed to accompany the four joyful scenes of "joy", "joy", "celebration", and "joy" in everyday life, and sublimate each moment into something richer and more special. The French chef who jumped out of the kitchen and the sommelier who stood at the forefront of joy teamed up and paid thorough attention to the ingredients, yeast, aroma, and taste.
　
Our goal is to make the most of the diversity and individuality of craft beer and deliver "happy beer" that is close to any everyday life. I want to be a person who gently snuggles up to me not only at the place of blessing to share with my loved ones, but also at nights when I quietly work on myself alone. Such thoughts are the origin of the brand story of Oyoroko Beer.

What are we doing?

Oyoroko Beer offers four different styles of craft beer based on the concept of being close to various "joyful" moments in life. Each beer is designed to be enjoyed for a wide range of occasions, from small everyday happiness to major life milestones.
　
At the root of our beer brewing is our thorough commitment to ingredients. The malt is carefully selected, mainly from the UK, and the hops and yeast are also selected for each beer. For example, the pale ale uses fruity hops luxuriously to achieve a gorgeous aroma and a clean aftertaste. By adding domestic rice to the pilsner, it pursues a lightness and exhilaration that is close to the Japanese taste buds. Weitzen uses raw yeast to create a mellow and fruity white beer. The double IPA is characterized by its deep richness from brewing twice, as well as its intense hop aroma and bitterness.
　
We also have a strong commitment to "marriage with food". Utilizing the experience of French chefs, we develop culinary proposals and recipes that are perfect for each beer. We recommend aqua pazza for pale ales, roast beef for pilsners, celebration-worthy dishes for Weizen, and rich flavors for double IPAs. This allows you to enjoy an authentic pairing experience at home.
　
Oyoko Beer is centered on "Yorokobi" and realizes a unique worldview in terms of ingredients, manufacturing methods, and food.

Commitment to the product

[Pale Ale]
It has a bright amber color and fruity hop aroma. When poured into a pint glass, it spreads a floral and spicy aroma of passion fruit, lychee, and a clean medium-bodied mouthfeel. It goes especially well with seafood dishes, and when paired with aqua pazza, it adds a touch of glamour to the dining table. We have received high praise from our customers, saying, "You can enjoy authentic pairing at home."
　
[Pilsner]
The pale barley color and transparent lager color are beautiful, and when enjoyed in a long and narrow glass, the refreshing bitterness and spicy aroma of hops stand out. By adding domestic rice, it achieves a lightness and an exhilarating throat that suits the Japanese palate. It is ideal for outdoor activities, parties, sports viewing, and other scenes where everyone is having a good time. It is especially recommended to pair it with roast beef, and many people say that it is attractive because it goes well with any dish.
　
[Weizen]
A fruity and mellow white beer suitable for a celebration. The manufacturing method that makes use of raw yeast allows you to enjoy a smooth mouthfeel and rich aroma. It is perfect for celebrations and anniversaries with loved ones, and embodies the brand message of "Yoroko beer is the time to celebrate."
　
[Double IPA]
It is characterized by a luxurious richness from being brewed twice, as well as a strong hop aroma and bitterness. It is perfect for a "pleasure time" where you can quietly work on yourself alone, and will create a special evening. Many customers say, "It has a luxurious taste and I want to drink it on a special occasion," and it is a product that is in high demand as a gift.
　

Who are supporting us?

Oyoroko Beer is supported by a wide range of customers. The main target audience is adults in their 30s and 50s who want to cherish small happiness and special moments in their daily lives. It is especially chosen by those who want a quality craft beer for gatherings with family and friends, anniversaries, celebrations, or when they are working on themselves.
　
The actual customer base is mostly used as gifts for weddings and parties, and enjoyed with friends at outdoor or home parties. It has also received high praise for gifts, and has received many comments such as "perfect as a gift for loved ones" and "elegant and special packaging".
　
The sales destination is mainly online stores, but also select shops, high-end supermarkets, wedding halls, and other stores in Nagoya City where customers who want high-quality products gather. Each store is steadily increasing the number of repeat customers and fans by carefully conveying the individuality of the beer and pairing suggestions. We will continue to be close to each customer's "happiness" and continue to provide high-quality experiences.
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