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Suehirodo

Suehirodo

スエヒロドウ
Vendor
株式会社末広堂
It is a Japanese confectionery shop with its main store in Kanazawa City, Ishikawa Prefecture, a 3-minute walk from Kenrokuen. The company was founded in Keio 3 and has been in business for 158 years. We have three stores in Kanazawa City, including the main store.
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About the brand

It is a Japanese confectionery shop with its main store in Kanazawa City, Ishikawa Prefecture, a 3-minute walk from Kenrokuen. The company was founded in Keio 3 and has been in business for 158 years. We have three stores in Kanazawa City, including the main store.
1
Based on the philosophy of making people smile through sweets, we are working every day. It was founded in Monzen Town, Wajima City. From there, I moved to Kanazawa City, Ishikawa Prefecture.
2
It won the Confectionery Expo Honor Grand Prize and the Prime Minister's Award at the "National Confectionery Expo", and was certified as an excellent tourist souvenir in Ishikawa Prefecture, and is presented to the Emperor and Empress as a tribute to the Imperial Family.
3
The biggest feature of kintsuba is that, as the name suggests, it does not use sugar, and due to its natural sweetness, there is no sticky aftertaste of sugar. It contains 79 calories with dietary fiber.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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1. Inheriting traditions and local culture
* Founded in 1867 (Keio 3), it continues to inherit the Japanese confectionery culture rooted in the region against the backdrop of a venerable history as a messenger of Sojiji Soin in Monzen-cho, Wajima, Noto.
* In Kanazawa, a place where tea and Japanese confectionery culture is alive, we have repeatedly improved and refined the quality while being supported by the strict local tastes.
　
2. Uncompromising Attitude to Quality
* The attitude of the store owner and craftsmen who do not compromise on everything from raw materials to the manufacturing process, and thoroughly check the quality, leads to trust.
* We also have a strong commitment to inheriting a manufacturing method that makes the most of the original taste of the ingredients without using additives.
　
3. Take your time for "It was good!"
* The signature product "Kintsuba without sugar" takes about 10 years to complete to achieve a balance of taste and texture, and is aged while reflecting customer feedback.
* As a result, it has produced many award-winning sweets such as "Usukawa Manju" and "Kanazawa Yellow Flavor Shigure".

What are we doing?

Suehirodo is a long-established Japanese confectionery shop in Kanazawa founded in 1867 (Keio 3), inheriting the history and tradition derived from the e-commerce of Sojiji Temple Soin in Wajima, Noto.
　
Representative confectionery includes "Sugar-Free Kintsuba," which is sweetened with reduced maltose syrup without sugar, "Usukawa Manju" and "Yellow Flavored Shigure," which have an elegant taste, and "Dew of Resting Chrysanthemums," which were also presented to Their Majesties the Emperor and Empress, all of which have won numerous awards at the National Confectionery Expo.
　
In addition to the main store (Kenrokuenshita), Kanazawa 100th Avenue "Anto" at Kanazawa Station, and Al Plaza Kanazawa are also developing stores that are close to the community, and offer a wide range of Japanese sweets that make use of local ingredients and craftsmanship, from gifts to everyday use.
　
We also deliver nationwide through a mail order site, promoting a business that widely delivers the charm and traditional taste of the region.

Commitment to the product

"Japanese sweets that breathe sweet life into history with ingredients and technology."
Suekodo's Japanese sweets are supported by the venerable tradition of Keio 3, and shine through with their thorough attention to ingredients and craftsmanship. "Sugar-free Kintsuba" is made by wrapping the deep flavor of Hokkaido Dainagon red beans with reduced maltose syrup, achieving a dignified sweetness that responds to health consciousness (the standard is less than 0.05g of sugar per 100g). "Usukawa Manju" is a gem that won the Prime Minister's Award for its combination of light skin and exquisite salted plum bean paste. "Kanazawa Yellow Flavor Shigure" is painstakingly finished using traditional techniques and features a rich egg flavor and delicate texture. In addition, "Dew of the Chrysanthemum" is a prestigious confectionery that has been presented to the emperor and empress throughout its long history, and its quality and historical value give a sense of tradition.
These Japanese sweets give you a sense of Kanazawa's culture and history, and at the same time, convey the "beauty of harmony" that puts effort and care into each item.

Who are supporting us?

"Kanazawa's long-established Japanese sweets chosen for tradition, health, and cuteness"
Suehirodo is a famous Japanese confectionery store that meets a variety of needs, with a history of Keio 3 years of history, and a focus on traditional flavors and ingredients. Tourists and locals have expressed their impression that "the cheeks have fallen on the fluffy texture of the gold leaf mochi and the feather double mochi."
For those who are health-conscious, "Kintsuba", which does not contain sugar and has a natural sweetness from maltose, is supported as "guilt-free". In addition, "Usukawa Manju" is loved by a wide range of people because it has a reputation for being "not too sweet", "the skin and bean paste are the best", and "you can eat as many as you want".

Brand review for Suehirodo

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Cafe・Tea House
Posted on
10/27/25
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金沢、兼六園の名前がやっぱり強くて人気です。２日ですべて売り切りました。2回目も数量増やして発注しました。
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西村珈琲株式会社 ご担当者　様 この度は弊社商品をご購入いただきまして、感謝いたします。ありがとうございます。 また、2日で売り切れたとのこと、弊社スタッフ一同も大変喜んでおります。 再度のご注文も誠にありがとうございます。 引き続きよろしくお願いします。
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