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Tequila DOS LOCOS

Tequila DOS LOCOS

テキーラドスロコス
Vendor
株式会社一体感
Tequila brings a sense of unity to the place and connects people. "DOS LOCOS" is one of the bottles that will be delivered to everyone who wants to know "real tequila".
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Invoice registration number

T4011001171767

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About the brand

Tequila brings a sense of unity to the place and connects people. "DOS LOCOS" is one of the bottles that will be delivered to everyone who wants to know "real tequila".
1
The concept is "The Spirit of The Party". Sake that brings a sense of unity to the place and connects people.
2
Strength and delicacy. Two contradictory things coexist, a one-of-a-kind tequila that changes the concept of tequila so far.

More about the Brand Owner

株式会社一体感

ITTAIKAN

Operation of the online store "Sense of Unity Tequila". I don't think there is any alcohol that is as underrated in Japan as tequila. How many people have tasted the invigorating aroma of fresh agave and the warm barrel aroma of reposado and anejo? Tequila has long been famous as a punishment game to drink, but Japan is the only country in the world where such an image is preceded. We, Unity, Inc., will explode the potential of 100% agave premium tequila with the power of sales and marketing, and expand the "sense of unity" created by tequila throughout the country.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason why we launched "Unity Tequila" was because of a strong desire to fundamentally change the image of tequila in Japan. In Japan, the preconceived notion that "tequila = punishment game" and "drink in one shot" has long been deeply rooted, and the deliciousness and depth have not been properly evaluated. However, the tequila I encountered in Mexico was completely different. The sight of the local people surrounding tequila, smiling and talking, creating a sense of unity in the place - I was struck by the sight and felt strongly that I wanted to bring this experience to Japan.
　
In October 2025, I met "DOS LOCOS" by fate. When I visited Tequila Selecto de Amatitán, a family-run distillery in Amatitán, Jalisco, Mexico, I was deeply impressed by the owner and his wife's passion for tequila and the concept of "The Spirit of The Party = a sake that brings a sense of unity to the place." The encounter just one week after its release, the powerful yet delicate taste, and the one-of-a-kind packaging design all overlapped like a miracle, and I was determined to acquire exclusive sales rights in Japan.
　
The company name "Unity Tequila" reflects the belief in the "power to connect people" that tequila has. Our mission is not just to import liquor; Through tequila, family, friends, and colleagues can communicate with each other and create a "sense of unity" in important moments in life. To this end, we have built deep relationships of trust with local producers and deliver uncompromising quality and stories to the Japanese people.
　
　

What are we doing?

The worldview that "Tequila wants to realize" is to connect people through tequila and create a "real sense of unity" in the place. To this end, we are committed to delivering a one-of-a-kind tequila experience to Japan, blending local tradition and innovation, beyond mere import and sales.
　
First of all, the biggest feature of DOS LOCOS is that it uses only the finest 100% blue agave grown in the valley of Amatitán, Jalisco, Mexico. From the cultivation of agave to its harvesting, distillation and aging, it is consistently handled by the family-run distillery Tequila Selecto de Amatitán (NOM 1459), which carefully produces small quantities while respecting the environment and preserving traditional techniques. In particular, the "last squeezing" by "canoa i maso (manual work with a mallet)" is a traditional technique in which craftsmen carefully extract the deep flavor of agave that cannot be brought out by machine. This tightens the overall contours of the taste and creates a clear and powerful tequila like no other.
　
DOS LOCOS is also based on the concept of "The Spirit of The Party" and has a strong commitment to packaging design and naming. The brand's name, which means "two crazy" in Spanish, symbolizes the passion and playfulness of the distillery owner and his wife, and the bottle design reflects their personality. This naturally creates conversations between drinkers, and tequila plays a role in "connecting people".

Commitment to the product

All of our proud DOS LOCOS series are masterpieces that have been thoroughly selected to embody a "true sense of unity". Here, we will introduce our flagship products, the "DOS LOCOS Blanco" and "DOS LOCOS Reposado Cristalino", as well as the luxurious "set of two".
　
First of all, "DOS LOCOS Blanco" is a one-of-a-kind tequila that coexists with strength and delicacy. Made from 100% blue agave, it is carefully made in small batches at a family-run distillery. The most distinctive feature is the addition of the traditional technique "canoa i maso (hand work with a mallet)" to finish. By carefully bringing out the flavor of agave with a mallet, the craftsmen use a mallet to bring out the flavor of the agave that cannot be squeezed out by machine, resulting in a clear taste without any off-flavors and the original sweetness and strength of the agave stand out. If you drink it straight, you can directly feel its pure taste, and if you mix it with soda, it has a refreshing sharpness that goes well with meals. This is one that I would like those who want to know a real swing to experience.
　
Next, "DOS LOCOS Reposado Cristalino" is a new style of tequila that combines barrel-aged depth with crystal-like clarity. It is characterized by its richness and smooth drinkability due to aging, and when poured into a glass, you will be surprised by its beautiful clarity. It is also excellent as a cocktail base, but first of all, you should taste its depth straight.
　
And the "DOS LOCOS 2-bottle set (Blanco / Reposado Cristalino)" is a luxurious set that allows you to enjoy the origins and innovations of tequila at once. By comparing drinks, you can experience the charm of both the fresh strength of agave and the depth of aging. It is also perfect for gifts and special occasions, and is chosen by many customers as a "piece that can be talked about".
　

Who are supporting us?

We, "One Tequila", are supported by a wide range of customers. The target audience is mainly adults in their late 20s and 40s, who value parties, home parties, and gatherings with friends and family. It is also supported by many curious people who want to know the true deliciousness of tequila, alcohol lovers, and those who have a high demand for gifts.
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