SAZANKA

サザンカ

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T1011001064494

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About the brand

After aging for 3 months in an environment of 13 degrees Celsius or higher, the nectar is extracted to the limit through a special process of 40 degrees Celsius

In Tano Town, Miyazaki Prefecture, which has one of the highest levels of sunshine in Japan, it is produced in-house by skilled producers who are particular about soil preparation

Starting with honey-aged and sweet potatoes, the lineup is diverse, including chips with a crispy texture and sweet potato kenpi with honey

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Why are we doing?

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"Baked sweet potatoes that will impress you the moment you eat them."

SAZANKA was born out of a single-minded passion to "evolve baked sweets, a traditional Japanese food, into the ultimate sweets that can be proud of the world." The stage is Miyazaki Prefecture, which boasts one of the best sunshine hours in Japan and is known as "Japan's Hinata". We, who have been covered in soil and honestly love agriculture, stood up because we wanted to deliver "real things that fill our hearts" that go beyond just vegetables.

Baked sweet potatoes used to be a familiar winter tradition. We wanted to vividly rewrite the conventional wisdom by breathing new life into its simple existence with overwhelming sweetness and smooth texture. The brand's name, SAZANKA, embodies the determination to be proud and never forget its beauty in any difficult time, just like a flower that blooms dignified in the cold.

The "best sweet potato in Japan" nurtured by the sun of Miyazaki is filled with the skills and passion of craftsmen. What we want to deliver is a "happy experience" that will brighten your heart the moment you eat it. In order to spread smiles to tables around the world with this one grain, we will not compromise at all and will continue to challenge for one-of-a-kind deliciousness.

What are we doing?

The excitement of "extreme honey" that surprises the world in one grain.

SAZANKA pursues a worldview of "extreme honey" that does not use any additives and draws out the highest sugar content of 78 degrees Celsius using only the power of nature. Underpinning its incredible sweetness lies an innovative process that blends traditional wisdom with the latest science, unparalleled by anywhere.

First of all, there is no compromise in the creation of the soil, which can be said to be life. Based on the vast land of Tano Town, Miyazaki Prefecture, it uses drones to spray lactic acid bacteria and minerals, as well as cutting-edge water purification technology. By awakening the original vitality of sweet potatoes to the limit, we have established the quality of "safe eating even the skin" with zero pesticide residues.

After harvesting, they are subjected to a unique aging process that allows them to sleep for more than three months under strict temperature control. By adding a special approach of raising the temperature to 40 degrees just before processing, the starch is turned into golden nectar. In addition, skilled craftsmen assess the condition of the potatoes that day and adjust them in seconds in a special pot at our factory to create a smooth texture with honey dripping down.

We thoroughly implement the "Sixth Industrialization" in which everything from seedling planting to processing and sales is managed in-house. Although it is a product of nature, we stably deliver "Japan's best quality" that does not change throughout the year. He pours science and passion into Japan's baked sweet potato culture, and continues to convey his unique excitement to the world.

Commitment to the product

SAZANKA products are more than just "sweet potatoes". It is a "natural luxury sweet" that brings out the potential of the ingredients to the limit using a carefully calculated manufacturing method. Once you take a bite, we will introduce you to three products that we are proud of for repeat customers.

1. Aged potatoes

Its biggest feature is its amazing sweetness with a sugar content of over 50 degrees and its smoothness when scooped with a spoon like a stylish terrine. The latest flash freezing technology tightly locks in the aroma of freshly baked goods and the juiciness of honey.

Warm it up in the microwave as a "melting warm sweets" or as a semi-thawed "dense sweet potato ice cream". It is a gem that can provide customers with the highest level of excitement without the hassle of operation.

2. Aged sweet potato salt kenpi

The biggest attraction is the luxurious combination of "sugar-free×Beni Haruka", which was unlikely. The rich sweetness of the aged Beni Haruka is vividly enhanced by the rare "high tide salt" from Nobeoka City, Miyazaki Prefecture. The golden ratio of "sweet and salty" created by the natural honey-like sweetness and sharp saltiness of the ingredients without using sugar is delicious once you eat it. It is the ultimate salt kenpi that is gentle on the body, competing only with the power of the material that does not add anything superfluous.

3. Aged sweet potato salt chips

This is a salt chip that overturns common sense from the "best in Japan" in-house farm. The star is the finest Beni Haruka, which has been aged to concentrate its sweetness. No sugar is used, and only **"high tide salt"** from Nobeoka City, Miyazaki Prefecture is used to dramatically bring out the deep richness of the original sweet potato. This unprecedented attempt to "sugar-free × Beni Haruka" achieves a honey-like sweetness that overflows as you chew. Please enjoy the pure and luxurious "Japan's best sweet and salty" that competes only with the power of ingredients.

Who are supporting us?

SAZANKA is supported by a wide range of customers. The main target audience is women in their 30s ~ 50s who are highly interested in health and beauty, as well as families who are particular about food safety and quality. It is also highly regarded as a gift and souvenir, and is also sold in department stores, high-end supermarkets, and gift specialty stores.

The actual customer base includes domestic and international food lovers, chefs of eateries serving Japanese and sweets, and even buyers of Japanese restaurants and cafes abroad. In particular, high-end restaurants and retail stores in the United States and Asian countries have received rave reviews from local customers as "Japan's best yakii."

In addition, we have a wealth of experience in dealing with major distribution companies, and are highly regarded for their stable quality and annual supply system. Many customers have commented that it is the most delicious baked sweet potato they have ever eaten, that they were very happy when it was given as a gift, and that they can be eaten with peace of mind by their children.

SAZANKA continues to be loved by many people as not just a food brand, but also as a presence that brings excitement and richness to the dining table.

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