Comfortable Sleep Fresh Kombucha 'ANMIN'

アンミン
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株式会社TOLOLO
Next-generation recovery fresh kombucha that improves sleep quality and prevents customer churn. GABA 500mg combination. With a completely additive-free formula that can be stored at room temperature, it helps improve your store's average customer spend and LTV.
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About the brand

Next-generation recovery fresh kombucha that improves sleep quality and prevents customer churn. GABA 500mg combination. With a completely additive-free formula that can be stored at room temperature, it helps improve your store's average customer spend and LTV.
1
Contains industry-leading GABA 500mg and 106 types of organic enzymes made from 100% domestically sourced ingredients. It regulates the gut environment, leading to deep sleep and ultimate recovery.
2
It can be served as a 'high-priced mocktail' mixed with water or soda. The overwhelmingly perceived value of sleep improvement increases customer satisfaction and strongly prevents gym or salon dropouts.
3
Ultra-lightweight powder pouch design that can be stored at room temperature. Because it doesn't take up refrigerator space and has a long shelf life, there is no operational burden or disposal risk for on-site staff.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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In modern society, many business professionals and wellness professionals suffer from 'sleep debt' and chronic fatigue caused by excessive pressure and stress. We are not just a company selling temporary "health drinks." With a strong desire to establish the "ultimate recovery experience" in society—resetting the minds and bodies of people fighting on the front lines of society daily and generating vitality for tomorrow—we established TOLOLO Inc.
 
I myself have faced sleep challenges during a busy business life and struggled with performance drops the next day. There are many supplements out there, but I wanted to create a product with a completely additive-free formula that you can safely take every day before bed, while delivering overwhelming perceived results. After much trial and error, I arrived at 'ANMIN.' The latest wellness research has demonstrated the "gut-brain relationship," where deep sleep (brain recovery) and gut environment (the body's absorption capacity) are closely linked. By putting this essential approach into practice, we are confident that not only sleep quality but also daily beauty and fitness benefits can be maximized.
 
Currently, we are working alongside businesses seeking to elevate the value of customer experiences by offering "sleep tourism" at luxury hotels and inns, finishing "tototo-in" at sauna facilities, and improving "LTV (retention rate)" at personal gyms and salons. It contributes to solving business challenges faced by businesses such as preventing customer churn and increasing average customer spending, and provides end users with a sense of fulfillment as a form of "self-investment to make tomorrow the best." Building partnerships that bring overwhelming value to both sides is our reason for existence and our mission. We are fully committed to delivering an exceptional recovery experience to your customers.

What are we doing?

We develop and sell the next-generation fresh kombucha 'ANMIN,' which combines two approaches—'gut health' and 'good sleep'—to create the ultimate recovery on your own. To fundamentally solve modern fatigue, it is necessary not only to induce drowsiness but also to enhance the very "resilience" that occurs while sleeping. This focused on the mechanism of the "gut-brain correlation." By simultaneously consuming ingredients that rest the brain and components that regulate the intestines that absorb nutrients and regulate immunity, we succeeded in producing an overwhelming sensation the next morning—a refreshed wake and a lighter body.
 
The most challenging and particular aspect of product development was achieving both "completely additive-free, safe to drink every day" with "uncompromising ingredient formulation." During the development phase, we underwent multiple prototypes to achieve a clean formula without any colorings, preservatives, or fragrances. Its main ingredient, 'GABA,' which calms the overcharged sympathetic nervous system and induces deep sleep, contains industry-leading 500mg. Furthermore, it luxuriously concentrates 106 types of organic plant fermentation extracts (raw kombucha) made from 100% domestically selected ingredients in Japan, an overwhelming number of 100 billion lactic acid bacteria (EC-12), and 1,000mg of vitamin C at the level of beauty drips, all in a single pouch.
 
Additionally, a "service model" that is easy for businesses to adopt is one of our key commitments. Instead of bottles or PET bottles, we have adopted an ultra-lightweight 'powder pouch' that can be stored at room temperature. This has completely eliminated the need for refrigeration equipment at the store, waste loss due to expired shelf life, and operational burden on staff. Simply mix with water or sparkling water to instantly add a menu item to sauna facilities and esthetic salons as a "high-priced recovery mocktail." We operate businesses that simultaneously address the health of end users and address the business challenges faced by the facilities where they are introduced.

Commitment to the product

We develop and sell the next-generation fresh kombucha 'ANMIN,' which combines two approaches—'gut health' and 'good sleep'—to create the ultimate recovery on your own. To fundamentally solve modern fatigue, it is necessary not only to induce drowsiness but also to enhance the very "resilience" that occurs while sleeping. This focused on the mechanism of the "gut-brain correlation." By simultaneously consuming ingredients that rest the brain and components that regulate the intestines that absorb nutrients and regulate immunity, we succeeded in producing an overwhelming sensation the next morning—a refreshed wake and a lighter body.
 
The most challenging and particular aspect of product development was achieving both "completely additive-free, safe to drink every day" with "uncompromising ingredient formulation." During the development phase, we underwent multiple prototypes to achieve a clean formula without any colorings, preservatives, or fragrances. Its main ingredient, 'GABA,' which calms the overcharged sympathetic nervous system and induces deep sleep, contains industry-leading 500mg. Furthermore, it luxuriously concentrates 106 types of organic plant fermentation extracts (raw kombucha) made from 100% domestically selected ingredients in Japan, an overwhelming number of 100 billion lactic acid bacteria (EC-12), and 1,000mg of vitamin C at the level of beauty drips, all in a single pouch.
 
Additionally, a "service model" that is easy for businesses to adopt is one of our key commitments. Instead of bottles or PET bottles, we have adopted an ultra-lightweight 'powder pouch' that can be stored at room temperature. This has completely eliminated the need for refrigeration equipment at the store, waste loss due to expired shelf life, and operational burden on staff. Simply mix with water or sparkling water to instantly add a menu item to sauna facilities and esthetic salons as a "high-priced recovery mocktail." We operate businesses that simultaneously address the health of end users and address the business challenges faced by the facilities where they are introduced.

Who are supporting us?

'ANMIN' is widely supported by highly sensitive businesses that seriously address the business challenges of 'enhancing customer experience' and 'increasing LTV (LTV)'. As end users, it receives overwhelming support from executives and business professionals who face daily pressure, as well as women with strong awareness of beauty and health, who have strong needs for "sleep quality" and "fatigue recovery."
 
Currently, adoption is rapidly expanding at stores and facilities such as the following:
 
■ Personal Gym &Pilates Studio
It prevents fatigue buildup caused by "sleepless nights (excessive sympathetic nervous system excitement)" after training. It is used as a powerful retention tool to prevent motivation loss or withdrawal due to "not feeling tired."
 
■ Luxury saunas, bathing facilities, and esthetic salons
Offered as a supreme recovery cocktail that perfectly completes the 'totono-i' after a sauna. You can offer high-priced menu items simply by mixing soda or water, resulting in increased average customer spending and high repeat rates.
 
■ Luxury Hotels and Inns (Sleep Tourism)
Welcome drinks that offer extraordinary "supreme sleep" and special amenities in premium rooms have been introduced, greatly contributing to improved accommodation satisfaction (user reviews).
 
[Voices from actual participating stores]
"We have received many excited comments from customers such as 'Waking up the next morning feels completely different' and 'My body feels lighter,' and repeat purchases from the merchandise are also very strong. Also, since the powder pouch can be stored at room temperature, it doesn't take up the back-of-house refrigerator and requires no staff to handle service operations or inventory management, which is truly wonderful." (Owner of a wellness facility in Tokyo)
 
Please make use of these products to enhance your store's brand value and simultaneously boost sales and customer satisfaction.
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Comfortable Sleep Fresh Kombucha 'ANMIN'
Comfortable Sleep Fresh Kombucha 'ANMIN'
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