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Afri with South African handicrafts and original bags of traditional cloth "Shweshwe" We will deliver the smiles and cheer of mosquito producers!

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Madelie & Canilles

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マデリーフ&カニールス

Afri with South African handicrafts and original bags of traditional cloth "Shweshwe" We will deliver the smiles and cheer of mosquito producers!

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About the brand

Afri with South African handicrafts and original bags of traditional cloth "Shweshwe" We will deliver the smiles and cheer of mosquito producers!

Kraftwerk sourced directly from producers in South Africa, Zimbabwe and Eswatini, a We carry a wide range of habits, pouches, figurines, dolls, key rings, etc.

The most popular beans are the beans that bring good luck in South Africa, and the largest beans in the world, which are considered to be gifts from ancestors. Accessories and key rings using "Zulu Love Bean"

While letting people know the goodness of South Africa, which they love, we want to spread the South African brand. and aims to

More about the Brand Owner

大塚久子

Hisako Otsuka

I became interested in South Africa after watching the movie "World Apart" about apartheid when I was working for a company, and I visited South Africa for the first time in 2002. In 2008, we started importing and selling handicrafts with the desire to experience the rich nature and warmth of the people, convey the wonders, culture and life of South Africa, and make people feel closer to them. In 2011, he was invited by the South African government to participate in the "South African Handmade Collection" as a buyer. I also had the opportunity to greet President Zuma during his visit to Japan. He is a member of the South African Chamber of Commerce and Industry. The name Madelief & Kaneels comes from her good friend and South African grandmother guide "Madelief", who inspired her to start importing and selling handicrafts, and her pet bull terrier "Canilles". The logo also has a motif of a madelie (daisy flower) and a dog.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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I want to convey the good points of beautiful and energetic South Africa

When I went to South Africa for the first time, I was amazed by the abundance of nature, the warmth of the people, and the unexpected safety. Namaqualand, which I visited, was about 400 km away from Cape Town and was safe, and the guesthouse where I was staying did not lock the door.

I was surprised that there was such a safe place in South Africa, and at the same time, I was very disappointed that only negative news was being sent out in Japan.

During my travels, I encountered beautiful flowers that bloom untouched, energetic smiles, and vibrant markets, and I launched my business in 2008 with the desire to convey the image of South Africa to Japan.

It started with mobile phone straps, but now it works with more than 10 workshops and handicraft organizations.

Unlike the overseas businessmen I worked with when I was working, the craftsmen are very relaxed. I knew that the range of the necklace that does not fit in the head, the size of the pouch is different, the design has changed suddenly, and the width of the South African people is quite wide compared to the range of "the same product" that Japan thinks, but I still get excited when I open the box that arrives.

However, no matter what kind of product it is, it is all heartwarming products that make the faces of the creators come to mind.

I believe that my role is to promote the South African brand.

We hope to continue our activities to connect South Africa and our customers and be a bridge of smiles.

Fascinated by the Namaqualand daisies blooming all over the place...

What are we doing?

Colorful, interesting, and "African-like" to customers as it is

One of the great aspects of African culture is that people come together to make things. In South Africa, there is a belief that "ubuntu" (because we are, so I am).

Accessories and other products are not made by a single artist as in Japan, but are usually worked in groups. Most of the members of the group are women, and there are various places that were created with support as a place for women to work, and places that have been passed down to women in the community. Men in Africa often spend their money as soon as they receive a salary, so handicrafts are an important source of income for women.

Products can be purchased from such groups, or they may be purchased at the market by asking local buyers.

When we ask a group to create a production, we do not ask them to make it for Japan because we want to respect the originality of the local area. You'll receive beaded accessories, badges and magnets made from upcycled crowns from used bottles, key rings, dolls, and much more that locals usually see.

Instead, if the zipper on the pouch is too small to grasp, we add beaded cords in Japan to make it easier to use.

When I ask a buyer, I tell them the photos and images and ask them to buy it, but it is often not what I expected. Over there, there is a culture of "bigger is better", so the other day, when I asked for earrings in the shape of the African continent, they were several times larger than I expected, and I am now wondering if I should use them as they are.

Basically, I meet and talk to the producers in person, see how they are made, touch them, purchase their products, and try to sell the goodness of Africa as it is.

Producers and craft shops in Johannesburg

Commitment to the product

Among the products imported from South Africa, the one that we are focusing on the most is the "Zulu Love Bean" series, which uses modama, which is said to be the largest bean in the world.

When I went to South Africa for the second time, I fell in love at first sight with the accessories I saw at the guest house. A few years later, we contacted the producer and the deal began.

In African folklore, ancestors come from the sea.

Sometimes thousands of kilometers traveled, Lovebean ended up on the beaches of Zululand.

You will be very lucky to find this rare bean, a gift from your ancestors that will bring you happiness, good luck and affection when exchanged between friends and lovers. Beans are picked up on the beach and carefully placed along with their treasures, and mothers and grandmothers give them to their children, saying, "If you take good care of the beans, good luck and love will surely come."

The scabbard hanging from the tree is so big!

Schwe Necklace

We use Zulu Love Bean, Shweshwe, a traditional South African cloth, and wood beads. The length can be adjusted depending on how it is tied. Since it does not use metal parts, it is also recommended for people with sensitive skin.

"Shweshwe" Shijimi Bag

It is an original design bag using the traditional South African cloth "Shweshwe".

The most popular are bright pinks and greens. Since it is based on a geometric pattern, even if it is a large pattern, it has an atmosphere that leads to Japan, and it can be used anywhere.

Embroidered Pouch Bag

Hand-embroidered pouches of Shangaan women. Not only is it beautiful, but it's also durable, it's 100% handmade and top-of-the-line. The embroidery is only on one side, and the back side is not embroidered. The fabric and sewing are solid, so you can use it for a long time. The color combination of the zipper and lining is also very tasteful, and you will want to show it off to your friends.

It is coded in Japan so that it can be used as a bag.

Who are supporting us?

Many women in their 40s and older buy it.

We open and sell at online shops, POP UP events at department stores and fashion buildings nationwide, African fairs, and marches. Some products are also available at the One Village One Product Market at Narita Airport and Kansai Airport.

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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Madelie & Canilles

Madelie & Canilles

Madelie & Canilles

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