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AINOKI

AINOKI

アイノキ
Vendor
ジャプロ株式会社
"Eyes express a person's individuality from the inside." A vegan cosmetics brand that is friendly to animals, nature, and people that colors delicate eyes with the power of plants based on more than 90% naturally derived ingredients.
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T7380001013097

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About the brand

"Eyes express a person's individuality from the inside." A vegan cosmetics brand that is friendly to animals, nature, and people that colors delicate eyes with the power of plants based on more than 90% naturally derived ingredients.
1
Based on the concept of "creating skin that shines with the beauty of the eyes", the formula is less burdensome even for delicate eyes. We offer cosmetics that you can enjoy in color, texture, and function.
2
Including eyebright extract (*USDA organic certification), Contains carefully selected plant-derived ingredients. Product development that balances eye care and makeup finish.
3
Vegan formula, cruelty-free, synthetic fragrance-free, etc., with 12 unused ingredients, We provide items that are conscious of the society, animals, and environment around us.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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AINOKI mebuki is a brand that sets its own standards, does not contain any ingredients that customers feel uneasy, and utilizes the inherent power of plant materials to achieve "beautiful skin with beautiful eyes".
　
It was born in 2022 amid the coronavirus pandemic. It was in the gloomy atmosphere where mask life has become the norm and life and feelings tend to be closed off, and I thought that I could brighten my mood even a little through cosmetics.
In order to be a "mood-boosting cosmetic" that you will want to use only in this era, we have developed it with our own standards so that it can be used by people with sensitive skin, vegans, and other people who have limited options due to the ingredients in the formula, while placing the highest emphasis on functionality, finish, and perfection as a product.
　
　
It is said that a person's first impression is determined in 3 seconds, and I hear that the impression around the eyes accounts for 80% of them. As the saying goes, "The eyes speak as much as the mouth," the eyes are a very important part.
Cosmetics that can make you beautiful while taking care of the eye area, and the eyes are the ones that show the individuality and way of life. I want to be a cosmetics brand that can create skin that looks beautiful with those eyes.
　
If cosmetics are what make you look beautiful, then cosmetics are also what enrich your mind. While valuing these thoughts, we aim to coexist with nature and create cosmetics that are friendly to people, animals, and the earth.

What are we doing?

AINOKI mebuki is designed to be used by many people.
4 Quality StandardsWe have "SAFETY", "TEXTURE", "ORGANIC", and "SOCIAL GOOD".
　
"SAFETY"
We are particular about the formulation of more than 90% naturally derived ingredients, and we do not hesitate to formulate the ingredients necessary for the delicate eye area. We deliver only those that meet strict standards from raw materials to formulas and packaging, and we thoroughly prescribe free formulas. All products are domestic brands that are manufactured and completed in Japan.
　
"TEXTURE"
Pursuing excellent skin blend and fresh moisture. The soft texture blends in with sensitive skin and covers wrinkles, dullness, dark circles, and other concerns around the eyes. We also value the kindness that can be turned off with soap.
　
"ORGANIC"
We will deliver the blessings and fragrances of plants nurtured by forests, including eyebright extract (organic). We are also particular about the scent of essential oils so that you can feel the freshness and comfort of taking a deep breath in the forest.
　
"SOCIAL GOOD"
All products are vegan formulas and cruelty-free, and we are manufacturing in consideration of animals and the environment. (All products have obtained vegan certification from NPO Veggie Project Japan.) ）

Commitment to the product

We would like to introduce the main products of AINOKI mebuki.
　
《Ainoki Mebuki Forest Feel Saber Curl Mascara》
Curl up mascara without curlers.
Formulated with two plant-derived waxes, it provides a curling up and holding effect from the roots.
It is a gentle color that looks like it has been cut out of a natural landscape, and the color changes with light and angle. It does not use synthetic colorants and can be removed with hot water, so it does not put a burden on the eyelashes. Popular colors are 01 night fog, 05 sky indigo, and 06 walnut.
《Ainoki Mebuki Forest Feel Liquid Concealer》
A liquid concealer that does not dry, moisturizes, covers, and does not require foundation.
It has a natural finish that looks like bare skin, and fits according to the movements of the eyes and facial expressions that blink a lot. It is a "stretch concealer" that prevents dryness and wrinkling, which is a problem unique to concealers, does not wrinkle easily, and is resistant to crumbling. SPF50+, PA++++ and UV protection.
《Ainoki Mebuki Moist Ibalm》
A quick application removes moisture and oil to the skin at the same time. You can use it comfortably regardless of age, gender, or skin. Formulated with deep sea water nurtured by drift ice in Hokkaido, it leads to fresh and transparent skin the moment it is applied. It prevents dullness in the evening, achieves a clear eye area, and can be used as a highlight over base makeup or as a makeup touch-up.
It is a stick-shaped type that is easy to carry and contains natural essential oils inspired by the refreshing scent of the forest. Take a breath and feel the scent before applying it to your skin.

Who are supporting us?

AINOKI mebuki is supported by women in their late 30s and 40s who are looking for their own beauty. It is used by people who are interested in organic and natural cosmetics, and those who have changed their lifestyle due to child-rearing and have shifted their interest to eating habits, etc., and who want to balance gentleness on the skin and functionality.
　
Actual customers have commented that it can be used even on sensitive skin, that the eyes look beautiful even though it has a natural finish, and that the scent of plants soothes them. In addition, it has been evaluated for both functionality and design, such as "it can be removed with soap or hot water, but does not crumble easily" and "the packaging is beautiful and makes you feel good".
　
Sales are mainly carried out through online shops such as our own EC, Amazon, and Rakuten, and are also available at natural and organic select shops. In addition, because it is a brand that specializes in the eye area, it has been well received at eye salons.
This year, we mainly participate in sustainable festivals, conduct POPUP at department stores, and hold our own exhibitions.
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