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JURAR

JURAR

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株式会社フラメル
We develop growth market materials such as glycation care and NMN. We aim to be a supplement brand that values evidence and is designed to be convincing with an easy-to-follow design, and we also disseminate information about health and beauty in columns and social media.
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About the brand

We develop growth market materials such as glycation care and NMN. We aim to be a supplement brand that values evidence and is designed to be convincing with an easy-to-follow design, and we also disseminate information about health and beauty in columns and social media.
1
A female researcher who was skeptical about supplements rediscovered her value when she was unwell. It is a brand that was born from the desire to clear up misunderstandings.
2
For women in their 30s and older who tend to put themselves on the back burner. We want to deliver options that allow you to continue your health and beauty without difficulty.
3
As he ages, his skin and hair change, and he especially focuses on the phenomenon of "glycation". We actively participate in research groups and are constantly updated with the latest information.

More about the Brand Owner

新垣 陽子

YOKO ARAKAKI

I love to eat, and I want to deliver food, health, and beauty in a series of flows! In the past, he felt uncomfortable with the ambiguous expression of supplements and kept his distance, but his own poor health led him to reconsider his role as a food. With the desire to clear up misunderstandings about supplements and deliver them in a form that allows you to choose based on evidence, Flamel Co., Ltd. was founded. As a representative, we aim to implement wellness that is easy to continue while being based on science. Specializing in phycology, he is the namer of one of the algae kitties on display at the Japan Pavilion at the 2025 Osaka-Kansai Expo, "Shiawasemo". Engaged in research and development and sales of fermented foods at biotechnology companies, as well as research support for universities and private companies. Graduated from the Graduate School of Science, the University of Tokyo, and received a doctorate in science.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason why Flamel started as a brand is the founder's own personal experience of poor health. Realizing the importance of compromising health in the midst of daily busyness has strengthened my interest in the field of supplements. In an era where people choose "how to live" rather than just prolonging their lives, balancing health and beauty is an urgent theme for many people. The founders wanted to use the knowledge they had cultivated in the field of life science research to deliver truly meaningful health and beauty habits based on scientific evidence to society.
　
The brand name of Flamel comes from the legendary alchemist Nicholas Flamel. Just as he explored the "Philosopher's Stone," we want to continue to have an inquisitive spirit that approaches the essence of immortality and youth. Such thoughts are put into it. At the root of the brand is the value of "living healthily, beautifully, and in your own way", and we hope to support modern people to "live a life that shines in their own way" through supplements that combine the power of science and nature.
　
In an era of information overload, Flamel's mission is to disseminate reliable health information in an easy-to-understand manner. While valuing both my expertise as a researcher and my sense of reality as a consumer, I disseminate evidence-based information through owned media such as "Flaco".
　
Flamel aims to be more than just providing supplements. Based on the belief that small choices every day create the future self, we will continue to be close to the brand so that everyone can live a lively and shining life in their own way through quality, experience, and sincere information dissemination that makes you want to continue.

What are we doing?

Flamel is developing JURAR as a supplement brand that combines the power of science and nature with the motto of "a new era where both health and beauty can be obtained". In order to embody the brand's worldview, we thoroughly pursue "functionality", "experience", and "safety" in product development. Utilizing the knowledge cultivated by the founders in the field of life sciences, we carefully select evidence based on academic papers and clinical trials.
　
　
Our commitment to product manufacturing lies in collecting and analyzing the real voices of consumers with our own tools and designing formulas that are close to the problems that change with age and life stage. Manufactured under strict quality control in cooperation with GMP-certified domestic factories. The raw materials are carefully selected from reliable sources and unnecessary additives are eliminated as much as possible, resulting in a simple and sophisticated formula.
　
In addition, German chamomile is used as the symbol of the brand. The language of flowers, "healing," "enduring adversity," and "health," expresses the brand's attitude of being close to modern people living in a stressful society. JURAR means "to swear" in Spanish, and based on the concept of "pledge to health and beauty", it supports people who do not give up on their own brilliance even in their busy days.
　
As a social responsibility, we are conscious of a sustainable production system and environmental considerations from the perspective of the SDGs. The packaging and logistics also adopt a minimalist design that reduces waste, and thoroughly maintains an urban and sophisticated brand image. In terms of information dissemination, we provide easy-to-understand health and beauty information based on scientific evidence through owned media "Flaco" and various social media, creating an environment where consumers can make choices with peace of mind.

Commitment to the product

Its main products are supplements and health foods designed to meet the diverse concerns of modern people. Among them, three are noteworthy: "Glycation Care Supplement Tokiiro", "Beauty Supplement NMN SKINCARE", and "Fural Soup Protein Chestnut Kaoru Potage", which are themed around aging.
　
"Tokiiro" is a supplement that focuses on glycation stress. By combining 100 mg of water chestnut extract and 100 mg of satona seal, plant-derived polyphenols such as ellagic acid and gallic acid are incorporated, and it is recommended for those who are concerned about dull skin and signs of aging. With its simple packaging and the ease of one tablet a day, it is designed to be easy to continue even for busy modern people. Customers who have actually used the product have commented that their skin and eyes are now beautiful, and that their hair feels firmer.
　
"Beauty Supplement NMN SKINCARE" contains NMN (nicotinamide mononucleotide), a precursor to NAD+, which decreases with age, to support skin firmness and clarity from the inside. It is manufactured in a domestic GMP-certified factory, and is popular for its flavorlessness and easy to continue with 3 capsules every day. Customers who have actually used it have commented that their skin impression has improved and that they are less tired.
　
"Flal Soup Protein Chestnut Kaoru Potage" is a nutritional functional food soup that can supplement protein, iron, and vitamin C in your diet. It has a gentle aroma of chestnuts and a well-balanced salty taste that is not only sweet, but also perfect for breakfast, lunch, and snacks. It is also supported by those who are not good at supplements and those who want to be health-conscious from their diet.
　
All products feature minimalist designs that cut down on waste and science-based formulations. Many customers have commented that it is easy to continue, that they can choose with confidence, and that they like the simple and supplement-like packaging.

Who are supporting us?

Flamel's products are strongly supported by consumers who are highly concerned about health and beauty, especially women in their 30s and 50s. In particular, the main target audience is modern people who are busy with work and family, and those who are starting to feel changes in their physical condition and skin due to age. Actual buyers have commented that it is easy to continue every day, that it feels good, and that it is safe to disseminate reliable information.
　
In addition, it is expanded nationwide through major e-commerce malls such as Amazon, Rakuten Ichiba, and Qoo10, as well as official online stores. The minimalist and sleek packaging design is also the choice for gift demand and self-treat. In the future, we hope to expand not only e-commerce sales, but also to stores that sympathize with the brand's worldview, such as health-conscious select shops and beauty salons, so that more customers can get their hands on them.
　
The owned media "Flacco" disseminates information with the aim of professionalism and ease of understanding, and on social media, it disseminates information with the friendly original mascot Fu-chan to build a relationship of trust with users. Many buyers sympathize with the brand's image, such as "clear information and easy to choose" and "I like the cute atmosphere", and it is expected to continue to be supported by a wide range of people in the future.
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