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MACORU

MACORU

マコル
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MACORU
Based on the concept of "small motivation in everyday life", hand towels can remind you of your daily routines and healthy habits.
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T9810046966327

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About the brand

Based on the concept of "small motivation in everyday life", hand towels can remind you of your daily routines and healthy habits.
1
Wellness that doesn't work too hard is more accessible. TOWELIST is a lifestyle proposal product that contributes to improving well-being.
2
''I want to exercise today'I want to live a little more carefully'I want to accumulate healthy days' A small motivation tool that is close to the feelings of such people.
3
Every touch of the towel is a small switch of consciousness to support your new lifestyle.

More about the Brand Owner

末松　真子

MAKO SUEMATSU

Born in 1995. Born in Fukuoka Prefecture. While working as a model, she communicates her lifestyle on social media. I try to get up early, exercise, and eat a healthy diet, and after receiving a message from my followers, "I want to try to live a healthy life like Mako," I wanted to help motivate various people, so I thought about "TOWELIST" and started selling it.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason why I launched the brand "TOWELIST" was because I wanted to support the "little motivation" and "positive feelings" I feel in my daily life in a more natural and gentle way. In modern society, while awareness of health and wellness is increasing, it is not uncommon for people to "try too hard" due to busyness and stress. Under such circumstances, I thought that the familiar item of towels that we use every day would be an opportunity to create habits and increase motivation in small ways.
　
"TOWELIST" is a lifestyle proposal product designed to support daily routines and new habits. Whether it's getting ready in the morning, wiping off sweat at the gym, or refreshing on the go, we want to be the one who gently pushes us every time we touch a towel, saying, "Let's spend a little more politely today" or "Let's build up a healthy day."
　
At the root of the brand is the philosophy of "making wellness more accessible without trying too hard." I want to support small habits that allow me to move forward without difficulty, naturally, but reliably through towels. With this in mind, I embroidered the "To do list" design on the towel so that every time I pick it up, my consciousness will be switched on.
　
Our goal is not just a towel as a daily necessity, but as a "motivational tool" that is close to the hearts of those who use it and brings small changes and positive feelings into their daily lives. Through TOWELIST, we want to help everyone find their own wellness and live a comfortable lifestyle.
　

What are we doing?

TOWELIST is a product that embroiders the design of "To do list" on hand towels used every day, based on the concept of "small motivation in everyday life". What I value is that through the familiar item of towels, I naturally develop new habits and positive feelings. Every time you touch a towel in various situations, such as getting ready for the morning, wiping off sweat at the gym, or refreshing on the go, we have a device that reminds you of what you want to do today and what you want to cherish.
　
In creating the product, we paid attention to details from material selection to design and comfort. The towel is made of 100% cotton from Imabari, which is soft, durable, and quick-drying. Because it is used every day, we have thoroughly paid attention to practicality, such as good feel, durability, and ease of drying after washing.
　
From the perspective of sustainability, we also pursue quality that can be used for a long time. Rather than being disposable, we reduce the environmental impact by repeatedly using it and propose a sustainable lifestyle. The embroidery design is simple, yet has a warm finish that gently boosts your daily motivation.
　
TOWELIST is not just a towel, but a "habit-forming tool" that is close to the daily life of the user and brings about pleasant changes. Even in busy days, I want to be someone who can look back at myself at a moment and take a positive step.
　

Commitment to the product

TOWELIST products are committed to blending naturally into everyday life, while still giving you a small motivation every time you use them. The main product is the "TOWELIST" Imabari hand towel available in three colors: blue, black, and white.
　
First of all, blue is a piece that refreshes your mood with a refreshing blue. It is perfect for getting ready in the morning or wiping off sweat after exercise, and is popular for feeling clean and positive at the same time. Next, black is characterized by a chic and calm impression. It is easy to use in business situations and on the go, and is supported by a wide range of people, both men and women. Finally, white is attractive for its simplicity and cleanliness that blends in with any occasion. It is often chosen as a gift, especially as a gift for a new life and health.
　
All of them are made from 100% cotton from Imabari, and are soft, durable, and quick-drying. With an easy-to-use size of 25×25cm, it fits easily in a bag or pocket and is easy to carry. The embroidered "To do list" letters remind me of what I want to do today and what I want to cherish every day I pick it up.
　
Customers have commented that "every time I use it every day, I feel positive," "It feels very good to the touch, and it doesn't sag even after using it for a long time," and "I was very happy when I gave it as a gift." TOWELIST is loved by many people as an item that supports natural habit creation in daily life and supports a comfortable wellness life.
　

Who are supporting us?

TOWELIST is supported by a wide range of people of all generations who want to value their daily lives. In particular, it has received a lot of sympathy from women in their 20s and 40s, who are highly concerned about health and wellness, and those who want to cherish their own habits even in their busy lives, as well as those who aim for a natural and organic lifestyle.
　
In addition, the demand for gifts is high, and they are often chosen as gifts for those starting a new life or loved ones. Customers who have actually purchased it have received warm comments such as "It makes me feel positive every time I use it every day," "I like the simple and timeless design," and "It's gentle to the touch and can be used with confidence."
　
Sales are mainly developed through online shops, and in the future, we plan to expand the handling to lifestyle proposal stores such as natural general stores and select shops. TOWELIST will continue to be close to the daily lives of many people and support the creation of gentle and warm habits.
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