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I don't want to sacrifice "kawaii" in the pursuit of "clean". Rulie's goal is to create clean products that will touch the hearts of young people like never before.

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Rulie

ルリー

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Rulie

I don't want to sacrifice "kawaii" in the pursuit of "clean". Rulie's goal is to create clean products that will touch the hearts of young people like never before.

1,183

Followers

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About the brand

I don't want to sacrifice "kawaii" in the pursuit of "clean". Rulie's goal is to create clean products that will touch the hearts of young people like never before.

I want to make people beautiful, and I want to make the process beautiful.

It beautifies not only the outside, but also the inside and the environment.　　 "Creating the norm for the next generation of 'beauties'"

Based on the concept of clean beauty, The company sells eyeshadow palettes as its first product.

More about the Brand Owner

児玉英里

Kodama Ellie

When I was in the fifth grade, I wrote a roadmap for my life and declared with a twinkle in my eye that I was going to start my own cosmetics brand at the age of 50. Now, nine years later, I am thrilled that I have made that dream come true 31 years earlier. Through trial and error without compromising on both clean and kawaii, we have completed a product that we can proudly recommend. I hope you will pick it up.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Cosmetics that I have loved since I was in elementary school

When you learn that you are complicit in environmental or social problems

I was so shocked by that fact that I wept,

"Is the beauty obtained by sacrificing something real?"

I began to have doubts.

That's when I came across Clean Beauty.

However, as a high school student, I really want it

Cute design and easy-to-pick price range

I don't have clean beauty cosmetics.

So I decided to make my own Rulie.

If you look up the word beauty in the dictionary, you will find that

It says, "A woman with a beautiful appearance."

Our idea of "beauty" is not only about appearance.

She is also beautiful on the inside, and is an essential "beauty".

Using cosmetics that are built on many sacrifices

Is it the right way to be beautiful?

We are inherently beautiful through products,

"The Norm"We will create.

What are we doing?

We ourselves pursue "products that we really want"

We have created a "clean × kawaii" palette.

I want to be kind to myself, the global environment, and society.

To all those who don't want to sacrifice "kawaii"

Sophisticated colors, glittering glitter "transparency"

"Transparency" that directly conveys the communication of the manufacturing process and thoughts

Give us Clean Beauty.

Commitment to the product

Four colors that fascinate the eyes

Developed over a year to create 4 colors and 4 textures that make any skin and any eye attractive

1. A base color that brightens the eyelids with a transparent satin texture

2. Pink and glitter that shines in seven colors, large and small, giving a ruddy feeling

3. A sophisticated pink-purple that blends in with any skin tone

4. Matte color that tightens the eyes with mauve tones

You can create a variety of atmospheres depending on the combination.

Who are supporting us?

There is a wide range of age groups, and it is shared by mothers and daughters, and it is used by many people.

We have received many comments that the kawaii colors, which are rare for clean beauty cosmetics, and the large glitter are sparkling and cute.

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There is a return period, so you can rest assured even if you are purchasing for the first time. Try different brands.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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