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QINO

QINO

キノ
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株式会社fabriq
QINO is a regional co-creation brand that discovers new value in trees and protects forests and water. We aim for a sustainable society by creating new uses for wood and revitalizing the local economy.
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T6011001071585

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About the brand

QINO is a regional co-creation brand that discovers new value in trees and protects forests and water. We aim for a sustainable society by creating new uses for wood and revitalizing the local economy.
1
As part of our efforts to create a cycle in forests, we are developing products and experiences that cut down and use trees to plant the next tree and grow the forest.
2
By using 10 yen for every bottle of soda sold on trees for tree planting costs, we designed a system that uses trees and plants trees to circulate the forest.
3
Each type of wooden soda is made over time at the foot of Mt. Hakusan in Ishikawa Prefecture and at the foot of Mt. Fuji in Yamanashi Prefecture, and is packaged and shipped by the people of employment support facilities.

More about the Brand Owner

地域を超えて水源地の森と水を守る共創ブランド

QINO（キノ）

We are developing a completely new recycling-oriented project that creates innovative products and experiences, such as "Wood Soda," a premium carbonated beverage that reincarnates trees, and "Tree Restaurant," where you can enjoy the blessings of forests, and returns the profits to forestation. We aim to realize a sustainable society by maximizing the surprising potential hidden in trees and co-creating with the local community.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Use trees, grow forests, and protect water.
　
After the war, a large number of conifers were planted throughout the country due to national policy. More than 70 years have passed since then, and many of them are now left unlogged, and the forest problem is becoming more serious.
　
Therefore, as part of our activities to create a cycle in forests, we are developing products and experiences that cut down and use trees, plant the next tree, and nurture the forest. By creating new uses for wood and revitalizing the local economy, we aim for a sustainable society.

What are we doing?

Fair trade manufacturing and forest creation that creates recycling.
　
Together with local foresters and distillers, we distill the thinned trees and transform them into a completely new form of drink – wood soda – which is then packed and shipped by the people of the employment support facility. Based on the spirit of fair trade, we have created a system that circulates forests by using trees and planting more trees by allocating 10 yen for tree planting costs by using 10 yen for each wooden soda sold and leading to the revitalization of local industries by manufacturing with the entire business operator. Purchasing wooden soda and having people drink it indirectly leads to the creation of forests and contributes to the sustainability of the natural environment and richness of the region.

Commitment to the product

QINO SODA - BLACK LETTER - 白山麓
　
　
Luxurious nature-derived sparkling water infused with the essence of the forest. A refreshing scent that bursts with carbonic acid, like a meadow. A faint and sweet scent like black tea lurks in the back. The gentle air bubbles gently irritate the tip of the tongue, and the pleasant bitter taste tightens the mouth.
　
The raw material is Kuromoji, a fragrant tree from the Shiramine Forest, a water source in Ishikawa Prefecture, and distilled with mineral-rich underground water that springs from the foot of Mt. Hakusan. In collaboration with foresters, distillers, and welfare facilities that protect the forests of water sources, we have realized manufacturing that is completed in Ishikawa Prefecture, from raw material procurement to packaging and shipping.
　
The complex aroma created by distilling wild black moji is delightful to the tongue and disappears quickly. Therefore, you can enjoy it without disturbing the taste of the food. In addition to dishes made with mountain ingredients such as soba noodles and tempura, the aroma of kuromoji goes well with dishes using spices and herbs, and it will be even more delicious when combined with the aroma of the ingredients.
　
QINO SODA - 杉 - 富士山麓
　
It is a non-alcoholic carbonated drink that makes you feel as if you are in a deep forest. The smoky scent hidden in cedar. The woody aftertaste makes you feel the barrel aroma of whiskey. The gentle bubbles gently stimulate the tip of the tongue and tighten the mouth.
The raw material is the part of the thinned cedar at the foot of Mt. Fuji in Yamanashi Prefecture, which is discarded in the processing process, and distilled in mineral-rich underground water. The procurement and distillation of the trees was created by forester FOREST TRIBES, and the recipe was developed in collaboration with Food Creation, which is presided over by artist Ayako Suwa.
　
The taste of a non-alcoholic highball derived from the forest goes well with dishes with a strong flavor. Enjoy pairings with a wide range of dishes such as meat, fried food, Chinese food, and Western food. If you divide the whiskey with this product, you will get a highball with a cedar scent.

Who are supporting us?

Customers who have needs such as "I want to relax with a drink derived from nature," "I want to enjoy an extraordinary experience as if I were in the forest," "I want to create a state where it is easy to take a break," and "I want to improve the local community and the natural environment together."
　
In addition, QINO SODA has been very well received by businesses that provide customers with comfortable relaxation, paying attention to its effects on reducing stress and preventing excessive concentration.
　
Lodging Business Operators
Businesses in the lodging industry enjoy an extraordinary experience by offering it as a welcome drink to guests who come to refresh themselves.
　
Sauna and public bath facilities
In saunas and public bath facilities, it is treated as a drink that promotes deep relaxation and improves preparation.
　
Organic Stores and Phytotherapy Stores
Shops that sell organic products and phytotherapy shops also offer it as a relaxing drink derived from nature, and it is highly regarded as a product that makes use of the blessings of nature.
　
Restaurants, Bars, Cafes
In restaurants, bars, and cafes, it is used for cocktails and pairings as a non-alcoholic ingredient derived from nature that gives a sense of harmony.
It has also been introduced to businesses that have only had non-alcoholic products such as tempura and soba noodles until now, such as beer or tea.
　
gift
As a welfare program and gift, QINO SODA, which takes into account nature positive, SDGs, and community contribution, is especially supported by businesses that value forest and water resources.
　
In addition, it is widely available in sports facilities and camping facilities and shops to support the healthy lifestyle of our customers.
　
　
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