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SUi roots of AXE
Sunglasses that can be used every day, 365 days a year.
Innovation × tradition
Technical × Design
Knowledge × Sensibility
Mixing sunglasses that are particular about comfort and do not slip.
1
Soft rubber & uneven pattern. The secret that does not slip is the "grip effect"
2
A long-established Japan manufacturer came up with the idea. "Japan Fit" by Japan people for Japan people
3
Not dazzling, not dark. Whether it's sunny or cloudy, a lens that can see clearly
Brand Owner
More about the Brand Owner
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Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
[ When you notice it, it's always there ]
"Pretentious", "suspicious", "because it doesn't look good on me"
Break away from negative stereotypes about sunglasses.
What you need to prevent ultraviolet rays and glare.
"It's not special, it's everyday" This is the original role of sunglasses.
[ Fusion of fashion and function ]
"Sports sunglasses that seek functionality" and "Sunglasses that seek only fashion"
There are no sunglasses that combine the two.
"Let's make sunglasses that are comfortable to wear like sports sunglasses and have high fashion."
The goal was to combine "unlikely" functionality and fashion.
--------------------------------
For work, for play.
Whether it's a sunny day or a cloudy day.
Spring, Summer, Autumn and Winter, 365 days a year.
"Can be used every day" is given shape.
--------------------------------
What are we doing?
▶ Before you know it, it's always there.
Fashion items, sports equipment.
Make something extraordinary a part of your life.
Reform of consciousness and creation of new value.
Aiming for the future of manufacturing_
Sunglasses are necessary not only for fashion, but also for their function to prevent ultraviolet rays and glare.
It's meaningful as a function, but it's not used at all.
Also, I think that many people have a "bad image" of sunglasses.
I want to overturn stereotypes such as "I'm wearing parentheses" or "I don't think it looks good on me...".
And because it's something you use every day_
We want people to enjoy the story and use it with affection.
Commitment to the product
【 Grip Effect 】
- TEMPLE -
The inside of the temples is made of soft rubber and has a hold fit that wraps around it.
- NOSE PAD -
Nose pads with moderate firmness and grip.
- SURFACE -
The uneven pattern of the rubber surface provides a high grip effect.
In addition, by reducing skin contact, uncomfortable stuffiness during wearing is relieved.
【 Japan Fit 】
A front curve that blends in with the head line of Japan without any discomfort.
The temple does not press down on the side of the head and does not tighten it, and draws a fox that wraps around the head.
A high nose pad with a gentle curve that fits firmly on the nose of Japan.
A frame with an inclination angle suitable for the face of Japan, designed so that it does not hit the cheeks.
[Lens that looks clear]
A high-contrast lens is used to accentuate contours and colors to enhance the three-dimensional effect of the scenery.
It is characterized by the fact that the vision does not darken even in tunnels and in the shade, it is not dazzling and not dark.
The LCD screen also does not cause "distortion" or "bleeding".
Who are supporting us?
▶target
Male : 30s~40s
▶ Crowdfunding Makuake Achievements
Project completion rate: 1150% / 240 supporters
We were supported by men in their 20s ~ 50s.
▶ An eyewear shop with a commitment
▶ A lifestyle select shop that sells interior goods
▶ Apparel select shop that sells fashion and accessories
All products
There are no products available for display
Products
All products
There are no products available for display
SUi roots of AXE
Sunglasses that can be used every day, 365 days a year.
Innovation × tradition
Technical × Design
Knowledge × Sensibility
Mixing sunglasses that are particular about comfort and do not slip.
1
Soft rubber & uneven pattern. The secret that does not slip is the "grip effect"
2
A long-established Japan manufacturer came up with the idea. "Japan Fit" by Japan people for Japan people
3
Not dazzling, not dark. Whether it's sunny or cloudy, a lens that can see clearly
Brand Owner
More about the Brand Owner
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
[ When you notice it, it's always there ]
"Pretentious", "suspicious", "because it doesn't look good on me"
Break away from negative stereotypes about sunglasses.
What you need to prevent ultraviolet rays and glare.
"It's not special, it's everyday" This is the original role of sunglasses.
[ Fusion of fashion and function ]
"Sports sunglasses that seek functionality" and "Sunglasses that seek only fashion"
There are no sunglasses that combine the two.
"Let's make sunglasses that are comfortable to wear like sports sunglasses and have high fashion."
The goal was to combine "unlikely" functionality and fashion.
--------------------------------
For work, for play.
Whether it's a sunny day or a cloudy day.
Spring, Summer, Autumn and Winter, 365 days a year.
"Can be used every day" is given shape.
--------------------------------
What are we doing?
▶ Before you know it, it's always there.
Fashion items, sports equipment.
Make something extraordinary a part of your life.
Reform of consciousness and creation of new value.
Aiming for the future of manufacturing_
Sunglasses are necessary not only for fashion, but also for their function to prevent ultraviolet rays and glare.
It's meaningful as a function, but it's not used at all.
Also, I think that many people have a "bad image" of sunglasses.
I want to overturn stereotypes such as "I'm wearing parentheses" or "I don't think it looks good on me...".
And because it's something you use every day_
We want people to enjoy the story and use it with affection.
Commitment to the product
【 Grip Effect 】
- TEMPLE -
The inside of the temples is made of soft rubber and has a hold fit that wraps around it.
- NOSE PAD -
Nose pads with moderate firmness and grip.
- SURFACE -
The uneven pattern of the rubber surface provides a high grip effect.
In addition, by reducing skin contact, uncomfortable stuffiness during wearing is relieved.
【 Japan Fit 】
A front curve that blends in with the head line of Japan without any discomfort.
The temple does not press down on the side of the head and does not tighten it, and draws a fox that wraps around the head.
A high nose pad with a gentle curve that fits firmly on the nose of Japan.
A frame with an inclination angle suitable for the face of Japan, designed so that it does not hit the cheeks.
[Lens that looks clear]
A high-contrast lens is used to accentuate contours and colors to enhance the three-dimensional effect of the scenery.
It is characterized by the fact that the vision does not darken even in tunnels and in the shade, it is not dazzling and not dark.
The LCD screen also does not cause "distortion" or "bleeding".
Who are supporting us?
▶target
Male : 30s~40s
▶ Crowdfunding Makuake Achievements
Project completion rate: 1150% / 240 supporters
We were supported by men in their 20s ~ 50s.
▶ An eyewear shop with a commitment
▶ A lifestyle select shop that sells interior goods
▶ Apparel select shop that sells fashion and accessories
All products
There are no products available for display
Products
All products
There are no products available for display
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