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FUKUKIRI

FUKUKIRI

フクキリ
Vendor
株式会社new classic
With the desire to create opportunities to care about your health, we sell organic sake and gut health drinks. Taking advantage of nature's blessings, this product is delicious and gentle on the body.

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Invoice registration number

T9011001167678

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About the brand

With the desire to create opportunities to care about your health, we sell organic sake and gut health drinks. Taking advantage of nature's blessings, this product is delicious and gentle on the body.
1
A mildly sweet fermented inner care drink based on rice and rice malt. This is a gut health drink loved by Yosuke Kubozuka and Hitomi Kaji.
2
Deliciously incorporating rice-derived lactic acid bacteria and natural nutrients to support beauty from the inside out. This is a 100% plant-based fermented beverage, ideal for those who are sensitive to allergies or health.
3
Through craftsmanship that utilizes naturally derived materials and the power of fermentation, we value a cycle that is kind to both people and the environment. This is a product you can safely incorporate into your daily life.

More about the Brand Owner

FUKUKIRI

We launched this brand with the desire to deliver a lifestyle that truly delights both mind and body. With the wish to "pass on beautiful nature and healthy lifestyles to the next generation," we focus on Japan's rich natural blessings and traditional culture. We work closely with long-established artisans who continue to preserve natural production methods, carefully selecting only materials that we can truly trust as safe and secure. We pursue manufacturing that gently balances the minds and bodies of modern people. We will passionately continue to promote the value of a careful lifestyle that values sustainable circulation and healthy beauty, not just delivering products.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The inspiration behind Rebalance Milk was the desire to "bring the power of fermentation into everyday life." Many modern people struggle to take time to reflect on their minds and bodies amid their busy daily lives, leading to concerns about their health and beauty due to irregular eating habits and daily routines. In this context, we wanted to propose new healthy habits that anyone can continue without straining by combining traditional Japanese fermentation technology with modern health needs.
　
　
The background behind this launch is the hope that many people will understand the importance of the gut environment and the importance of maintaining it from within the body. We aimed to deliver products to a wide range of people, regardless of age or gender. In particular, it is designed to support beneficial bacteria and to support daily "balance" by blending ingredients such as dietary fiber, minerals, and ceramides—which are often lacking in modern people.
　
What we want to achieve with Rebalance Milk is not just the provision of a healthy beverage. Creating opportunities to "get yourself in order" in various daily situations, such as starting in the morning, during a busy break to reset, or relaxing at night. We are thoroughly committed to ease of drinking and continuation, pursuing quality that includes sweetness, mouthfeel, additive-free, zero-allergen certification, and vegan certification, so you can safely pick up every day.
　
　
Additionally, together with ambassadors such as actor Yosuke Kubozuka and model and beauty planner Hitomi Kaji, we actively engage in activities and information sharing to "bring fermentation into everyday life."
　
　
　
　

What are we doing?

FUKUKIRI, a brand that connects traditional Japanese techniques with modern lifestyles centered on "gut health," "wellness," and "fermentation," delivering the "triggers" for daily life through products that gently accompany daily life.
　
Rebalance Milk, released by this brand in October 2025, is an additive-free fermented beverage based on the fermentation of rice and rice malt, based on the concept of "making the power of fermentation a daily habit." Our goal is not simply to consume fermented foods, but to support beneficial bacteria and fundamentally improve the intestinal environment. Focusing on this, we have balanced fermentation-derived ingredients, organic dietary fiber, minerals (zinc), and rice-derived ceramides.
　
　
Because it is additive-free, we deliver a bowl filled with the strength and gentleness of rice, so everyone—from small children to adults—can enjoy every day with peace of mind.
　
Additionally, it contains a daily supply (8.5mg) of zinc, which is often lacking in modern people, and uses rice-derived ceramides to enhance beauty. We propose "inner care" that not only improves the intestinal environment but also provides moisture from within.
　
During development, we struggled to balance ease of drinking with tangible effects. While suppressing the unique flavors of fermentation, it pursues natural sweetness and a light drinking experience. Reflecting feedback from pre-monitors, we achieved a high satisfaction rate of 87% who want to continue. Even those who dislike amazake find it easy to drink.
　
　
Designed as additive-free and vegan, Rebalance Milk is a new fermented beverage that is healthful, beautiful, and environmentally friendly, seamlessly integrating into daily life.
　

Commitment to the product

The greatest focus of Rebalance Milk lies in its "deliciousness and peace of mind that can be continued every day," as well as the "ability to feel it from within the body." Our flagship product, Rebalance Milk, is an additive-free fermented beverage based on fermentation of rice and rice malt, blended with organic dietary fiber, zinc, and rice-derived ceramides.
　
First, our commitment to ease of drinking. Designed to bring out the natural sweetness of rice and koji while keeping the sweetness subtle. It's mild and can be enjoyed comfortably anytime—whether waking up in the morning, as a meal substitute, or when you want to reset your skin.
　
　
The convenience of quickly taking it out of the fridge and drinking it is perfect for busy modern people. In fact, many people have shared comments such as, "Drinking it every morning has improved my physical condition," and "It's gentle on the stomach and helps maintain its natural deliciousness."
　
Next, a commitment to ingredient design. One bottle provides a daily supply of zinc (8.5mg) and contains rice-derived ceramides. It not only improves the gut environment but also addresses beauty, immunity, and internal moisture. Organic dietary fiber feeds good bacteria, and fermentation-derived ingredients support the gut environment. Additive-free, zero-allergen, and vegan certification, ensuring quality that anyone can continue with peace of mind.
　
Supports beneficial bacteria and maintains them in good health. It provides an ideal environment that forms the foundation for your condition and beauty.
　
　
　
Additionally, it considers preservation and convenience. It can be stored at room temperature, with a shelf life of 12 months from production. Designed to be easy to stock even during busy days and to incorporate into daily habits. It is also characterized by the fact that children and pregnant women can safely drink it after consulting with a doctor.
　

Who are supporting us?

Rebalance milk is supported by a wide range of people who are highly interested in health and beauty. Especially among women in their 30s~50s who want to improve their body and gut environment amid daily busyness, as well as men and seniors, it is also popular. It is highly regarded for its ease of incorporating it into your lifestyle, such as starting the morning, replacing meals, or resetting your time.
　
　
Many actual buyers have commented, "Drinking it every morning has improved my health," "It's gentle on the stomach and naturally delicious, making it easy to continue," and "I feel it has beauty benefits." It is especially popular among those interested in gut health and inner care, those conscious of beauty and health, and those seeking veganism or allergy treatment.
　
Together with the two ambassadors, we share the appeal of fermented lifestyles and rebalanced milk through social media and events. This has helped the brand gain recognition among younger generations and health-conscious groups.
　
　
The main sales channel is the official online shop, with many subscriptions and bulk purchases, and repeat customers are increasing. Additionally, we are expanding our presence in physical stores, including health-conscious organic supermarkets and select shops.
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