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CHIDORI

CHIDORI

チドリ
Vendor
株式会社エムズコーポレーション
Based on the concept of "transforming clothes", it is a gimmick that makes full use of pattern techniques, and the design transforms like magic. Gimmick bags are also available.

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Invoice registration number

T4140001072772

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About the brand

Based on the concept of "transforming clothes", it is a gimmick that makes full use of pattern techniques, and the design transforms like magic. Gimmick bags are also available.
1
From minimal to decorative, from plain to voluminous, from solid to bicolor. You can enjoy it in multiple ways according to your mood and scene.
2
We carefully select rare and high-quality materials produced in Japan, and finish them one by one with the handwork of Japanese craftsmen, from cutting to sewing, secondary processing, and finishing.

More about the Brand Owner

藤原　史成

FUMINARI FUJIWARA

After graduating from a fashion design college, he started his career as a pattern maker. After gaining experience through design and production management at several apparel manufacturers, he established "CHIDORI". It is developing a wide range of activities, including pop-up shops at major department stores and fashion buildings in Japan, its own e-commerce, and domestic and international exhibitions. Vancouver Fashion Week Presented the collection at Rakuten Fashion Week Tokyo. Reinterpreting gimmicks inspired by various objects such as architecture, art, industrial products, and interiors, Express it as fashion through its own filters. It features innovative and experimental creations.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Not bound by stereotypes or trends
　
More free, more interesting, more beautiful, more like yourself
　
Clothes and people
　
　
When I jumped into the apparel industry,
While involved in the product manufacturing of various manufacturers,
One question was always deep in my heart.
　
"What is creativity?"
　
Fashion is inherently about shaking people's hearts,
Shouldn't it be something that makes your heart flutter?
It's not just a trendy consumption,
I want each one to have a story and be an existence that resonates with emotions.
That thought quietly took root in my heart, and eventually turned into an unshakable determination,
It became the driving force behind the establishment of the brand.
　
What he pursued was one-of-a-kind manufacturing that is "nowhere to be found, only here."
With innovative ideas and experimental approaches,
It continues to carve new stories on the canvas of clothes.
This is our challenge and our true passion for fashion.
　
CHIDORI is not a brand that makes products that are loved by everyone.
However, we hope to continue to be a brand that will be deeply engraved in the hearts of those who have loved us.
　
　

What are we doing?

　
-- TRANSFORM --
　
　
The shape changes. There are more ways to wear it. The role changes.
And the feelings of the wearer will also change slightly.
　
To be bold yet reasonable.
　
While being playful,
It must be established for practical use.
　
Conceptual, mode, dramatic.
And yet, it quietly blends into life.
　
museums, cinemas, theaters, restaurants,
Or in the city on a trip or in everyday life.
　
Somewhere in my day, the moment I suddenly feel free,
I want to be an opportunity to do that.
　
Like a magic trick, like magic.
But it is certainly "usable".
　
TRANSFORM is not a decoration, but an idea.
　
"It has to be like this."
From the stereotype,
　
A device to quietly release people.
　
After that small freedom accumulates,
Being yourself,
The only style grows.
　
　
CHIDORI is close to the journey
I want to be a brand.
　
　

Commitment to the product

　
[ Shoulder Bag Hood MA-1 ]
　
The hooded MA-1 is made of original fabric with two colors of wave-like embroidery on organza, giving it a sheared feel.
The MA-1, a representative military item, has been reconstructed with translucent and impactful materials to give it a sophisticated impression.
The hood of the main body is detachable and can be removed to be worn as a ribbed collar MA-1.
In addition, the removed hood transforms into a shoulder bag, making it a piece that combines style and functionality.
　
　
[ Quattro Wrap Skirt ]
　
This skirt skillfully combines high-quality clear twill with gorgeous dotted satin opal to create an attractive drape.
It has a generous volume and can be worn beautifully by anyone regardless of size with an elastic waist.
A 3-way specification that can be used as a plain wrap skirt or a dot pattern wrap skirt.
The range of styling expands to suit your mood and occasion.
The flared silhouette enhances femininity and is perfect for special occasions as well as casual outfits.
　
　
[ Chain pleated tote bag ]
　
A transforming bag that can be said to be CHIDORI's signature item.
The pleated tote made of beautiful chambray material is
Smart structure that folds with one touch.
The clear chain handle and handcuff keyring add accents,
It is also convenient to carry around.
While ensuring strength with a lining, you can enjoy the beauty of the sheer outer material.
This item stands out for its fusion of functional beauty and design.
　
　

Who are supporting us?

　
A person who values his own style and shines with his individuality.
　
People who are attracted to innovation and creativity and are always inspired by new inspirations.
　
A person who loves art and nature, beautiful and interesting things.
　
We are patronized by such sensitive domestic and foreign customers.
　
　
　
Register now and buy products from CHIDORI with just one click
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Deferred payments of up to 60 days
Pay for purchases by invoice. Payment via credit card is also accepted.
Deferred payments of up to 60 days
Pay for purchases by invoice. Payment via credit card is also accepted.
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