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blurorange

blurorange

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ブローレンヂ
Gender-neutral Cute gender-free clothes By applying the optical illusion of cognitive psychology to design, we have created a large number of clothes that even large women and strong men can look delicate.

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About the brand

Gender-neutral Cute gender-free clothes By applying the optical illusion of cognitive psychology to design, we have created a large number of clothes that even large women and strong men can look delicate.
1
It is designed using a men's torso. It is popular not only with men, but also with large women and athletes.
2
We casually incorporate the optical illusion of cognitive psychology into our designs to create clothes that look well-balanced and cute even if a large person comes. It features a design that is elegant and has a dainty touch somewhere.
3
We are particular about manufacturing Made in Japan. The fabric is made in Japan, and all sewing is done in Japan, so we are confident in the quality.

More about the Brand Owner

ブローレンヂ智世

Blurorange Tomoyo

After graduating from Kansai University's Faculty of Letters, Department of Humanities, specializing in psychology, in June 2017, she launched a gender-free fashion brand [blurorange] that can be worn cutely even by men's body types. In June 2018, the first fashion show in history was held at the Yasuda Auditorium of the University of Tokyo. She will be attending Vancouver Fashion Week in 2023. He specializes in designs that are elegant and have a dainty touch somewhere. In 2020, "One Piece Changing the World" was published by Sogensha.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Just as gender has nothing to do with the heart that looks at flowers and thinks that it is beautiful, the mind that wants to wear beautiful clothes does not have anything to do with gender.
　
Originally, I myself struggled with gender when I was a teenager. I was born a woman, but I prefer to dress boyishly, and in junior high school, wearing a sailor suit was a pain. As I grew older, I began to accept women's clothing, but I was suspicious of a world where what I could wear was limited by gender. In particular, when men wore women's clothes, there were major problems such as "eyes around" and "lack of size". If we solve the size problem and apply the optical illusion of cognitive psychology that we learned at university, even men may be able to wear dresses and skirts nicely. With the idea that anyone can freely wear whatever clothes they want, we started Bro Range in 2017.
We make clothes every day with the aim of creating a world where everyone can enjoy fashion freely.

What are we doing?

We make women's clothes such as dresses and blouses based on men's trousseau.
Since the optical illusion of cognitive psychology is subtly incorporated into the design, we have realized a dress that even men can wear beautifully.
　
　

Commitment to the product

Just matching it to a man's body shape does not bring out the cuteness and elegance of the dress, so we make many small corrections to create a beautiful silhouette.
　
　
Model height: 183cm
　
　
Even if it is a knit that looks normal, the sleeve length is long enough for men to make moe sleeves, and the depth of the V-neck is deeper than normal women's clothing.
　
Model height 174cm
　

Who are supporting us?

It has been well received by people who are sensitive to gender-free fashion, transgender people, large women, physically fitted athletes, and others who could not wear existing women's clothing due to size problems. There are also sizes that can be worn by regular-size women.
　
　
　
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