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Phytophthora

Thinking through the ease of wearing　 Simple & Natural　 Worn by adults enjoying the sauna It's a cool sauna hat.

〜1,000

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Phytophthora

ホオズキボウシ

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ホオズキボウシ

Thinking through the ease of wearing　 Simple & Natural　 Worn by adults enjoying the sauna It's a cool sauna hat.

〜1,000

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About the brand

Thinking through the ease of wearing　 Simple & Natural　 Worn by adults enjoying the sauna It's a cool sauna hat.

It is handmade by a former pattern maker. We make use of our experience and technology as an apparel manufacturer to create high-quality products.

We are particular about the selection of materials. Focusing on natural materials, we are also focusing on functional materials such as UV protection and quick drying.

We have a track record of collaborating products with hot bath facilities, magazine publications, and TV costume cooperation.

More about the Brand Owner

内田由美

YUMI UCHIDA

Born in Tottori Prefecture, lives in Tokyo. After graduating from the clothing department of a junior college, she graduated from a fashion college. Got a job as a pattern maker at an apparel manufacturer. She belongs to a department store women's clothing brand. He has been a pattern maker for more than 20 years. In 2001, he joined the Japan Overseas Cooperation Volunteers. She stayed in Malaysia for two years, teaching sewing techniques to local women with the aim of improving the status of women. Around 2015, he started making handmade miscellaneous goods and started selling them online. The current "Physalis Boushi" began with the Japanese pattern hunting shop "Hogetsu Hat". He was fascinated by Finland, which he visited for the first time in 2016, and decided to create a sauna hat. His hobbies include sauna hopping and South Indian curry.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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I want to spread the sauna hat

I have visited Finland twice in the past on sightseeing trips.

In Finland, I went to the sauna almost every day.

The sauna in Finland was completely different from the sauna in Japan. There is no water bath.

I became interested in saunas and came across a book.

This is my first sauna.

I learned about sauna huts from this book. That was in 2018.

The book "The First Sauna"

It is a book written by Katsuki Tanaka, the creator of the manga "Sado", which sparked the sauna boom.

Hats to wear in the sauna

I can't believe there is such a cute but functional item!

It was an eye-opener.

At that time, few people in Japan knew about sauna huts.

There are very few shops that sell it, and the sauna hat you want

I couldn't find it.

You have no choice but to make it yourself

I'm sure there are people who are looking for it, and I want people who don't know to know.

With that in mind, I started making and selling it.

What are we doing?

From production to sales, shipment and reach the customer's hands

I'm running a shop.

In addition, we are also posting on blogs and SNS to make the sauna hat widely known.

I have many years of experience as a pattern maker at an apparel manufacturer. We are proud that the quality of our products is not inferior to ready-made products, even if they are handmade.

In addition, we are posting about saunas and sauna huts on SNS and blogs.

It is said that there is a boom in saunas, but I feel that there are many people who do not know about sauna hats, and even if they do, they do not know why they wear them.

The effect of the sauna hatI would like to convey the fun and comfort of the sauna to many people through product sales and dissemination.

POP UP at public bath facilities

Commitment to the product

As an effect of the sauna hut, we are conscious of the following four things.

(1) Prevention of hot flashes (heat shielding)

(2) Hair and scalp protection

(3) Isolation from the outside world

(4) Fashion

A sauna hat that is not embarrassing

In phytophthora,

It can be used daily regardless of location,

We propose a sauna hat that can also be used for meditation saunas.

In 2019, when I started selling, wearing a sauna hat was

There were high hurdles for many.

There are very few people who wear it.

I'm embarrassed to be looked at and laughed at.

I heard people say that they want to wear it but can't get a rash.

With that in mind, we thought of a sauna hat that would be easy to bring into the sauna room.

The towel material is comfortable to have, and the sauna hat in natural colors and monotones is very appreciated by customers who do not want to stand out in the sauna.

There are a lot of sauna hats on sale now,

When I first started making it, I didn't have a sample sauna hat that I could refer to.

The best shape and size for a sauna hat,

Materials that do not deteriorate or fade due to heat, ease of care, etc.

We have been making things through trial and error.

We specialize in sewing specifications that take advantage of the characteristics of the material, and incorporate small changes into simple designs.

There is a reason for the four-piece hagi

The disadvantage of cotton material is that it does not dry easily. Prolonged dampness can cause mold and odor.

The fewer parts there are, the fewer overlaps there will be at the top, so I dared to use four pieces.

In addition, the hook loops are staggered to avoid the concentration of the dough and make it easier to dry as much as possible.

This two-piece sauna hat can be pulled out inside and unfolded to dry.

Who are supporting us?

Supported by repeat customers

Sauna Hut

One per person is enough to use it repeatedly, and there will be no repeat purchases

That's what I thought.

However, unexpectedly, there are customers who make repeat purchases 2 or 3 times, or purchase multiple pieces.

For this reason, it seems that there are many core sauna fans.

Simple and basic colors are accepted by men and women of all ages.

In addition, there are people who have cooperated with costumes in the drama "Sado", and who look for and purchase products used in the drama.

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